清人词体发生诸说检讨

清人根据各自对词体特性的认识展开对词体发生问题的探究与解说。从“学”而言，清人大体上将词体发生时间定在盛唐至五代，并认为词体由诗与乐府衍变而来。关于词体生成方式，清人主要有“文体代嬗”与“音律递变”两种观点，其中以“音律递变论”为主流观点。从“术”而言，清人探究词体发生问题的着眼点主要在文体和音乐两个向度。在具体问题的论述上，清人注重文献实证，同时又能对不同视角的观点博观约取、汲异补正，显示出崇尚实证的学术路径与包容通变的学术思想。     

Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition

This study investigates viewer recognition of brands placed in films, according to film genre, gender, and previous viewing experience. A sample of 137 moviegoers watched 12 film clips representing three popular genres (action, comedy, and drama) and reported their recognition of brand placements. Results suggest that brand recognition is more common in drama films. Previous viewing experience and gender did not make significant differences in brand recognition. It is suggested that brand placements require more public relations research.     

基于体裁的商务英语阅读教学研究

商务英语阅读是人们获取商务知识的重要途径,也是英语教学中的重点。把体裁教学法应用到商务英语阅读教学中去,旨在帮助学生掌握不同体裁语篇的交际目的和语篇结构,使学生学会用体裁分析的方法去分析商务英语语篇,从而提高商务英语阅读能力。     

股票商品双重属性及其实践意义初探

本文针对基本分析流派的投资理念提出了股票具有双重商品属性的特征 ,并阐述了这一重要特征对于正确的投资实践所具有的指导意义 ,从而指导投资者认清股票的本质 ,将多种理论结合使用来制定并实施有效的股票投资战略     

语篇信息性与英语写作教学研究

英语语篇写作教学是英语教学的重点。即运用语篇的信息性理论,对英语语篇写作中的体裁信息现象进行分析,重点在于研究英语语篇写作中体裁信息性及其表现形式,以及对教学的相关启示。教学中教师可引导学生结合语篇的体裁、语篇所处的语境以及语篇的衔接与连贯等等,对语篇的信息进行分析、推理,从而写出信息性比较强的语篇,并有效地进行交际。     

Marketplace metaphors: communicating authenticity through visual imagery

While the concept of authenticity is commonly linked to the market exchange process, it also assists in the pursuit of political, social and economic objectives. Authenticity provides a legitimating function that serves the needs of specific groups and individuals. Establishing authenticity remains culturally and contextually dependent and requires an understanding of prevailing power relationships and historical events. This is demonstrated by reference to a series of sixteenth- and seventeenth-century images of retailing and the marketplace. Using iconological interpretive techniques, the paper identifies how works of art served a propagandist role designed to influence and modify public opinion. Developments in both production and consumption led to a commodification of artistic works and afforded a means of communication that both challenged and empowered established institutions. The paper highlights the contemporary significance of these findings and suggests that modern marketing imagery may seek to authenticate sociopolitical as well as economic meaning.     

基于语类的听力预测策略模式构建

语类是一种有步骤的、以交际目的为导向的社会交往过程，是可预测的、反复出现的日常生活语篇。基于语类的听力预测策略训练模式可以有效地促进听者在听前、听中、听后三个阶段充分发挥自身预测、调整、修正的能动作用，继而取得良好的听力效果。     

Duelling Discourses at Work: Upsetting the Gender Order

Findings of an extensive archival study of Pan American Airways (PAA) strongly support Acker's (1990) notion of the presence and importance of a dominant discourse of organizing logic in structuring a gendered order. Findings also demonstrate that the presence of alternative, but not necessarily feminist, discourses can serve to upset the gender order of organizations. Thus, we conclude that changing the organization's gender substructure (Acker, 1992b) by changing the dominant discourse or introducing competing discourses may help to destabilize “truths” and interrupt the perpetuation and reification of policies, practices, and understandings that are often taken for granted despite their ability to silence voices and privilege some groups over others. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

大学英语教学中的语篇体裁与语篇模式分析

通过分析<新视野大学英语·读写教程>第一册10篇文章的语篇体裁和与其对应的语篇模式,指出了常见的语篇体裁和对应的语篇模式.在综述两个概念的基础上进一步强调两者之间的关系:语篇体裁会对语篇的内容和形式起着制约作用,即特定体裁的"体裁结构"是通过一定的语篇模式来实现的,同时不同体裁的语篇也可采用相同的语篇模式.     

The Gendering of Air Canada: A Critical Hermeneutic Approach

Through the use of critical hermeneutics, the paper provides a deep analysis and offers clues as to how management, through the power of communication, can contribute to producing and reproducing embedded gender‐based assumptions and values through organizational culture, which can both enable and constrain organizational members. It examines gender discrimination as it relates to employment equity in a well‐known airline. We show how an organizational culture, supported by society and communicated through language, can impede progress within an organization through the power of language, and highlight a number of clues as to the processes of gender discrimination at work. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.