基于循环经济绿色供应链管理绩效评价体系的研究

循环经济是当前世界经济发展的主要方向,已被我国确定为今后经济的发展模式。本文根据绿色供应链管理的定义、内涵和循环经济"3R"原则,设计出基于循环经济绿色供应链管理绩效评价指标体系,即将绿色信息作为绿色供应链管理绩效评价的主要衡量指标之一,并将各个指标具体化,形成一个二级指标评价体系。根据指标体系的特点进行模糊多层次综合评价,最后给出一个算例进行说明,为基于循环经济的绿色供应链管理绩效评价提供了理论依据。     

绿色工艺创新扩散波动对经济增长的冲击

本文构建了一个两部门DSGE模型,同时考虑了创新扩散的一般规律(“S型扩散”)与企业绿色技术创新扩散的独特作用(节能作用和减排作用)。基于人口老龄化的预测,模拟随着企业绿色技术创新扩散的波动,经济系统所做出的响应。结果表明：经济变量对于企业绿色技术创新扩散的波动呈现出不同的响应路径,其中资本存量的响应具有滞后性；资本报酬率为首的相关经济变量对于正向冲击的响应出现了“翘尾效应”。最后,本文给出了稳定、正向引导市场预期和在资本市场采取预调机制的政策建议。     

产业竞争优势模型:基于黑龙江省绿色食品产业的实证研究

自1990年以来我国绿色食品产业呈持续快速发展态势,对农产品出口发挥了重要作用.但产业市场集中度低、企业规模小、驰名品牌少和品牌杂乱等问题制约着产业和企业进一步发展,归结为一点就是产业竞争优势不明显.本文应用钻石体系理论,建立竞争优势评价模型,并以黑龙江省为例分析和检验,得出竞争优势指数和影响因素权重,并提出对有竞争优势的要素进行优化和对有比较劣势的要素进行改进,以达到提高产业竞争优势的目的.     

中国绿色发展中企业环境责任立法探讨

经济活动过程和结果的绿色化主要靠企业承担环境责任来实现，但基于企业的营利本质，期望企业自觉承担环境责任并不现实，必须通过立法从内外部保障、强制其承担环境责任。我国环境保护法及企业法中无法容纳大量的企业环境责任条款，因此我国有必要制定专门的《企业环境责任法》，要求企业承担产品从设计、生产直至废弃的环境责任，并建立环境信息披露、税收优惠等企业承担环境责任的激励约束措施。同时我国应修改环境保护法，提高企业污染环境的成本、将企业环境成本内部化。     

财政压力、技术创新与绿色全要素生产率

经济社会转型期典型的中国式"压力型"财政，对地方创新活动和绿色可持续发展具有重要影响。运用2004~2017年中国256个地级市面板数据，实证考察了财政压力对绿色全要素生产率的影响以及传导机制。基准检验结果显示，财政压力显著抑制了绿色全要素生产率的提升，技术创新对绿色全要素生产率具有显著的促进作用；中介效应检验发现，财政压力通过抑制技术创新进而阻碍绿色全要素生产率的提升，即验证了财政压力→技术创新→绿色全要素生产率的传导机制；进一步门槛效应检验表明，技术创新对绿色全要素生产率的影响存在基于财政压力的双门槛效应，在财政压力的不同门槛值区间，技术创新对绿色全要素生产率的促进效应呈现出明显的阶梯性降低趋势。未来需综合完善中国式"压力型"财政激励制度，合理控制财政压力的区间范围，助力技术创新以提升城市绿色全要素生产率。     

Segmenting Green Consumers in the United States: Implications for Green Marketing

The purpose of the current study was to segment U.S. consumers into four distinct clusters based on their beliefs and motives regarding pro-environmental consumer behavior. Using a nationally representative sample of U.S. adults from Experian Simmons (N = 22,348), this study revealed that: (a) there are four clusters of consumers in the United States with a unique set of beliefs and motives regarding consumer environmentalism; (b) the clusters have distinct demographic and media usage profiles; and (c) the groups have varying responses to the industry's initiatives to protect the environment. Implications of the research are discussed in light of developing message and media strategies for green marketing.     

绿色发展理念在高职教师队伍建设中的应用

绿色教育是现代高职教育持续健康发展必须坚守的理念,而践行绿色教育理念核心之一是在师资队伍建设中切实提高教师的整体素质。从生态教育思想出发,针对教师队伍的建设与完善问题,找寻绿色教育发展理念在教师队伍素质提高、知识结构调整、师资队伍学术氛围营造及稳定教师队伍等方面应用的基本思路,对高职教师队伍的建设与完善有一定的指导意义。     

Green moms: the social construction of a green mothering identity via environmental advertising appeals

This study explores emerging green motherhood discourse as framed by green advertising in pregnancy magazines. It takes an interdisciplinary perspective, drawing on reflexive modernization, feminist studies and critical discourse analysis and reveals how advertising represents a double bind for mothers. Textual analysis of a sample of green ads in FitPregnancy indicates ads present expectant mothers with solutions for resolving the challenges of parenting in an age of widespread environmental threat, while simultaneously reinforcing those same lifestyle choices that are thought to exacerbate the environmental crisis. This green mothering discourse appears to empower mothers and offer solutions to the risks of pregnancy, while in reality relegating the mother to the sidelines, rendering her nearly invisible while the child is promoted as the primary subject and brands as sources of expert knowledge. These results speak to the broader ways in which seemingly neutral texts work to frame and reinforce certain ideologies.     

价值共创行为分析框架构建 ——基于赋能理论视角

通过文献调查并结合案例的描述性分析,提出数字技术时代价值网络中不同行为主体之间的赋能内涵、关键维度以及基于赋能跨层次效应的价值共创行为分析框架。将"赋能氛围""主体赋能"分别作为价值网络中赋能的宏观维度和微观维度进行概念化。界定了两个维度的关键组成要素,分别包括信息共享、开放性结构、协同规则以及主体关系、资源整合和影响。构建了赋能的跨层次效应模型,分析了赋能的宏观-微观跨层次效应及其对价值网络生态和主体价值创造的影响。     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.