The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.     

商务英语阅读图式构建策略

图式理论是目前商务英语阅读教学研究的热点。文章以图式理论为理论背景，在分析图式输入对商务英语阅读重要性的基础上，从内容图式、形式图式、语言图式三方面提出了商务英语阅读图式构建策略。     

一种基于ADV202的视频压缩系统设计

为了解决传统模拟视频系统带宽太宽、易受干扰的问题,设计了一种满足无线信道传输视频信号的特殊要求的视频压缩子系统.该系统的算法采用基于小波变换的M-JPEG2000算法,没有帧间压缩,非常适合在实时性要求很高的情况下压缩数字视频,并且没有JPEG的方块效应,且具有很强的灵活性,可根据不同的需要来通过软件配置来满足其要求.     

一种适用于无线传感网图像节点单元的彩色图像压缩方法

针对无线传感器网络节点单元的特点,提出了一种适合这种节点单元的高效、低复杂度彩色有损压缩方法,对从图像传感器采集的原始BAYER彩色阵列图像数据进行低通滤波与降采样后,再把数据从RGB空间转换到YCbCr空间,最后利用JPEG算法对该数据进行压缩.试验结果表明该压缩方法与常规先插值后压缩方法以及类似先压缩后插值的压缩方法相比,在低码率条件下有更高的压缩性能和更低的实现复杂度.     

一种改进的非凸秩最小化算法及其在矩阵恢复中的应用

在分析现有处理矩阵恢复问题的非凸秩最小化算法的基础上,提出了一种基于超松弛迭代的改进算法,并给出了松弛因子ω的确定准则。仿真实验表明:在惩罚参数选取较大的情形下,改进算法较原算法具有更快的收敛速度及更高的收敛精度,同时展示了基于非凸秩最小化算法的矩阵恢复技术在图像去噪中的应用。     

传输线间互感系数计算的探讨

随着高校转型步伐的稳步推进,教学方法及教学内容的改革是一个非常重要的方面。电磁场中一些抽象的理论教学,应化抽象为形象,某些教学内容如求自感中磁通的计算等应适当增加一些形象的补充说明和推导过程,锻炼学生的思维、增强解决问题和应用知识的能力,现从电场线的特点和磁通的定义出发,化抽象为形象,给出传输线间互感系数的计算过程。     

基于扩散张量的图像混合去噪方法

图像去噪过程中,主要目的是有效去除噪声的同时能较好地保存图像的边缘与细节。基于此,本文根据自蛇模型与相干增强扩散的特征,提出了相应的混合去噪方法,并加入了保真项。实验结果表明该方法能有效去除图像噪声,同时对边缘信息的保留也较好。     

Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?

Abstract

The recent trend suggests that people are more inclined to online hotel reviews to take online hotel booking decisions. The present study argues that when consumers are exposed to online hotel reviews, it draws an impression of the hotel brand in the mind of consumers, resulting in influence their hotel booking intentions. The current study determines the mediation effects of brand image between credible online hotel reviews and consumers’ hotel booking intentions. To ascertain the uni-dimensionality of the scales, the present study executes exploratory factor analysis. The ensure the internal consistency of the variable scales, the study determines Cronbach’s alpha. To measure the mediation effects, the present study performs structural equation modeling bootstrapping method. Data analysis reveals that marketers should look at hedonic brand image, which ultimately influences consumers’ hotel booking intentions. This is a unique study that ascertains the type of brand image that actually mediates between the impact of online hotel reviews and consumers’ hotel booking intentions. In addition, the paper furnishes theoretical background on how people interpret online hotel reviews and its effects.     

加入世界贸易组织对中国社会经济的深层影响

本文认为,我国加入世界贸易组织,首先解决了“入世”前长期困扰我国的美国给予中国最惠国待遇的问题,为我国的对外经贸关系创造了良好的国际环境,也为我国塑造开放的、负责任的大国形象奠定了扎实的基础;其次,“入世”时遵守国际规则的承诺促进了我国继续改革开放,一些重要原则已经延伸到经贸领域之外的范围,影响巨大而深远,从而使我国可能成为以国际谈判促进国内改革的经典案例。同时,“入世”也使我们接受了双赢的理念,使我们和世界各国人民能够共同分享经济发展的成果,共同期待经济的更大发展。     

形象教育应贯穿大学教育的始终

本文以大学生的形象塑造及形象教育问题为切入点 ,深入分析了大学生形象教育的必要性 ,目前开展大学生形象教育的有利条件及开展形象教育应该采用的措施与办法。针对我国旅游行业及旅游院校特点 ,特别提出形象教育应在旅游院校中率先试行