The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative,consumer, and source variables*

This study focused on the effectiveness of fear appeal messages used to arouse a threat in green advertising. An experiment recruited 175 participants to test the influence of the advertising appeal (fear vs. non-fear appeal), source (for-profit vs. non-profit organizations), and involvement with the environment on attitude toward the ad (A_ad), attitude toward the product (A_p) and purchase intention (PI). Results revealed that a fear appeal in a green ad negatively affected A_ad and A_p and that participants who were highly involved with the environment were more likely to have positive attitudes toward the green ad and advertised green product as well as a stronger intent to purchase it. The source type in the green ad did not affect ad effectiveness and involvement with the environment did not moderate the effects of either appeal or source.     

Fitting room or selling room? Millennial female consumers’ dressing room experiences

As retail experiences have become more important to the modern consumer, the store environment has taken on greater significance. The store environment is especially of great significance to the millennial consumer. These consumers tend to spend more time in the fashion retail store, while their expenditure on fashion items increases on a yearly basis. The dressing room must be seen as the clothing retailer's selling room – the place where the retail environment plays an immense role with regard to a consumer's cognitions, emotions and purchasing behaviour. The purpose of this study was to explore and describe young millennial clothing consumers' Functional, aesthetic, emotional and symbolic dressing room experiences. A qualitative research strategy was followed. Two unstructured interviews were held with 15 participants. Participants had to take photos of retailers' dressing rooms before the second interview. A photo‐elicitation technique was employed during the second interview. Findings revealed that participants had specific expectations with regard to the functionality and aesthetics of the dressing room, as well as with regard to the symbolic messages and the emotions that they expected to experience. If the dressing room did not meet their expectations they got disappointed, experienced negative emotions and thoughts and the need to leave the dressing room. The behavioural response of avoidance strongly came to the forth. Findings of this research point to the importance of the dressing room as part of the retail experience and have implications for consumer specialists and retailers.     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

The impact of an aircraft's service environment on perceptions of in-flight food quality

Airlines are currently striving to improve the quality and quantity of in-flight food, because research has shown that catering is a key attribute for a customer's satisfaction with airline service quality. But the role of an airline's service environment in forming customer perceptions about food quality has not yet been properly investigated. Using electronic word-of-mouth data from N = 3996 airline passengers, this study deploys a linear regression model at multiple levels to relate perceived in-flight food quality with both the overall service environment and its formative components. The results clearly unveil the importance of an aircraft's service environment on perceived in-flight catering quality; perceptions of food quality are primarily influenced by the quality of cabin staff service, followed by entertainment and seat quality. Instead of continuing with the current practice of signing up top chefs to improve menus, airlines may instead consider putting their management focus on service improvements.     

电厂主体工程项目对地下水环境的影响研究

以北方平原区某电厂为例,对地下水环境现状进行分析,确定了环境保护目标。根据污染物排放情况,确定了地下水环境污染指标,设定了源强,并采用Mod Flow三维水流模型和溶质运移模型预测电厂主体工程在事故条件下污染物的空间分布,对地下水环境产生的影响进行评价,提出了地下水环境保护措施和对策。     

基于WebGIS的高速公路气象信息服务系统研究

基于Super Mapi Client/i Server,探索了高速公路气象信息服务系统的设计方法与开发技术。提出了三层B/S系统结构、功能模块化、HTML5+CSS3+Java Script界面设计组合、空间数据库引擎+关系数据库系统的系统设计方案,开发实现了气象实况信息查询、气象信息预警服务、气象信息统计,路径导航等服务功能,为公众驾车安全出行提供了便捷的信息服务平台。     

城市三维形态与热环境的相关关系研究——以大连市金普新区为例

由城市各种实体空间结构所构成的三维形态是城市形态的重要组成部分。而城市的空间结构与城市空间环境的热场分布也有着密不可分的关系。本文运用地理信息系统与遥感技术,获取三维形态指标与地表温度,对各因子进行回归分析,建立城市空间形态热场分布研究的回归模型。分析了金普新区空间实体的占空度、错落度、建筑密度等空间形态对城市亮度温度的影响,发现占空度与城市亮温成正相关并且相关性较高,绿化率与亮温成负相关,而建筑密度与错落度对城市热场的影响较小。     

流域蓄洪区运用风险预警信息传递联动研究——基于蒙洼蓄洪区利益相关者分析视角

以淮河干流蒙洼蓄洪区为例,分析行蓄洪区内各利益主体的利益诉求框架。运用实地考察法和关键信息人访谈法确定灾情预警信息依据,结合各利益主体的信息需求,提出相应的预警信息传递联动路径。以行蓄洪区预警决策层、管理层以及实施层为切入点,提出多层次、多主体共同参与的信息传递预警模式,以最大限度保障利益相关者的利益,进而实现蓄洪区灾情预警信息传递的价值最大化。     

WSN中基于网络编码的协同点对点信息交换算法研究

针对无线传感器中的节点调度传输问题,提出了一种基于网络编码的协同点对点信息交换算法。由于该算法不仅能够充分利用无线信道的广播特性,而且使用了协同点对点信息交换,从而有效地弥补了PIE算法在数据包的个数大于节点数目的情况下,性能不理想的缺陷,实现了传输次数的减少。仿真结果表明,所提算法的传输有效性明显地优于PIE算法和最少优先算法。     

海洋经济信息资源的共享与保护研究

海洋经济信息资源是海洋资源规划、管理、保护和合理利用的基础信息,是国家重要的基础性、战略性信息资源之一。然而,"共享"与"保护"之间的矛盾性造成了我国海洋经济信息资源管理缺乏协调性、统一性,因此需要开展海洋经济信息资源统一化、标准化管理,加快实施海洋经济信息资源的共享关键技术,建立海洋信息共享机制,建立海洋经济信息资源的安全管理体系,积极参与海洋经济信息资源共享的国际合作。