我国港口经济发展的战略选择

从港口相关概念和发展历程开始，阐述了我国商贸港口发展面临的国际产业转移的重大机遇，以及如何及时抓住机遇，继续扩大区位优势，争取更多政策支持，培育产业集聚形态，促进港口经济繁荣，增强港口城市经济活力。     

国内中小物流企业实施CRM的新思考—外取客户关系管理

随着经济全球化的进一步发展和我国加入WTO，外资纷纷进入我国物流市场．我国物流业面临的竞争越来越激烈。如何“留住老客户．发展新客户”是每个国内物流企业领导所关注的问题。国内中小物流企业如何实施CRM战略是决定其竞争成败的关键。但国内中小物流企业的现状又为它们实施CRM设置了障碍。本文通过对国内中小物流企业实施CRM战略的必要性进行分析．结合当前我国中小物流企业的现状提出了我国中小物流企业采用外取客户关系管理的办法能使它们在激烈的竞争环境下取得竞争优势。     

论创业型商科人才培养中实践教学体系的优化

在创业理念的导向下,加强商科学生的创业实践教育是商科人才培养目标的必然趋势,本文在分析了商科专业实施创业教育的优势的基础上,重点探索了目前商科专业学生在创业实践教学中的瓶颈问题,并提出了针对创业型商科人才培养的实践教学体系的优化对策。     

高职教育之文化创意人才培养浅析

文化创意产业正处于大发展之际,制约文化创意产业发展的主要是各类文化创意人才的缺乏,高职教育作为文化创意人才培养的重要途径和方式,本文结合笔者工作实际,对高职教育阶段如何培养符合文化创意产业发展所需的应用型人才提出一些设想和建议。     

“海尔”进入国际市场的战略及所带来的启示

在目前国际经济形势下,实施本土化进入国际市场的战略是中国企业在国际市场上发展壮大和增强国际竞争力的必由之路。文章以海尔集团为例,探讨中国企业在进入国际市场过程中应采取的本土化营销战略的问题,介绍海尔集团的成功经验带给中国企业的启示。     

Investor Relations （IR） in Business Communication on the Example of Poland

This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock exchange market in particular. The study is illustrated with an example of IR in Poland, a relatively new European Union （EU） member state and an emerging market. As can be seen, IR goes beyond the traditionally understood maintenance of communication with the capital market. It is also shown that the main role of IR ought to be the reduction of investment risk and enhancement of the companies＇ value, which is of particular significance in light of the current globalization of capital markets. It has been found that Polish companies, especially those listed on the Warsaw Securities Exchange （WSE）, commonly rely on IR as a means of communication with the environment. And yet, as the results of the analysis show, the quality of that communication is still far from satisfactory, despite efforts undertaken by various external entities to encourage more focus on the development of IR, or understanding of the company＇s relevant staff of its important role.     

基于SWOT分析的娄底市国际物流园发展战略研究

物流园区的发展规划是高效物流体系的重要体现,文中运用SWOT分析方法对娄底市湘中国际物流园发展进行分析,构建娄底市湘中国际物流园发展SWOT矩阵,研究娄底市湘中国际物流园发展战略。     

国际货运代理选择的模糊多属性决策折中比值法

经济全球化的趋势和我国对外贸易的发展,使国际货运代理越来越重要,选择合适的国际货运代理对企业从事国际贸易至关重要。文中将国际货运代理选择问题归结为一类典型的模糊多属性决策问题,进而提出相应的模糊多属性决策折中比值求解方法,既权衡了最优方案与正、负理想解之间的距离,又利用折中系数反映决策者的主观态度,使决策更具柔性,更贴近实际。文中还对一个具体国际货运代理选择问题进行了计算与分析研究。     

Integration of family-owned business succession with turnover and life cycle models: Development of a successor retention process model

Family-owned businesses face a unique obstacle: continuation of the business through intergenerational transfer. Most family-owned businesses cease when the next generation does not enter the business. This paper develops parallels between failed intergenerational transfer and voluntary turnover. Based on past research, we develop a taxonomy of characteristics hypothesized to influence intergenerational transfer in family-owned businesses. We, then, integrate these dimensions with prominent turnover and socialization theories to propose a successor retention process model. Implications for research are described.