Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

Building value co-creation with social media marketing,brand trust,and brand loyalty

Value co-creation has emerged as a critical challenge for fashion brands in the age of social media. Despite its importance, scholars have not adequately explored the role of social media marketing (SMM) in enhancing value co-creation (VCC) intentions among fashion brand consumers in mainland China. SMM encompasses five hierarchical elements: entertainment, customization, interaction, electronic word-of-mouth (EWOM), and trendiness. This study developed a theoretical framework based on attribution theory and employed the partial least squares–structural equation modeling (PLS-SEM) method to analyze the value co-creation process. The results indicate that SMM positively impacts brand loyalty (BL), brand trust (BT), and VCC. Furthermore, BT positively affects BL and VCC, while also serving as a positive mediator between SMM and BL and VCC. Finally, BL positively enhances the VCC intentions of fashion brand consumers. Our study's unique insights, derived from the attribution theory's advantage point, enrich the marketing literature. These findings also offer practical guidelines and tips for marketing managers seeking to optimize their SMM mix for VCC.     

How does employee development affect turnover intention? Exploring alternative relationships

This study explores alternative relationships between perceived investment in employee development (PIED) and turnover intention by including affective commitment, perceived internal employability, and perceived external employability as potential mediators. Data were collected through a structured survey from 337 employees working in two large companies in Italy. The factorial validity and dimensionality of the latent constructs studied were evaluated in a confirmatory factor analysis framework, and the mediation hypotheses were tested in a full structural equation model. Results show that the overall effect of PIED on turnover intention is negative and almost fully mediated by external employability and affective commitment, whereas the path through internal employability is not supported. More specifically, PIED increases commitment, which in turn limits the likelihood of turnover. In addition, although perceived external employability is positively associated with turnover intention, PIED seems to reduce this effect by negatively affecting employee perceptions of their marketability in the labour market. The study supports the assumptions of social exchange theory in explaining turnover behaviour as a consequence of employee development support. Contextually, it questions the existence of the employability paradox because it does not reveal either a retention path via perceived internal employability or a turnover risk via perceived external employability.     

Political uncertainty and investments by private and state-owned enterprises

We study corporate investments around national elections in India. Investment rates drop by a nonsignificant 2.2% for state-owned enterprises (SOEs) in election years. The decrease is significantly larger for private firms, which record an investment drop of 7.4%. The decrease in investment for private firms is likely attributable to political uncertainty. SOEs balance political uncertainty with the desire to woo voters who want government investments. Investments in election years are perceived positively for both private firms and for SOEs. Increased investment by SOEs and reduction in investment by private firms during election years are associated with improved investment efficiency.     

The complementarity effect of exporting,importing and R&D on the productivity of Ukrainian MNEs

After two decades of research on Emerging Market Multinational Enterprises (EMNE), the debate still concerns the antecedents and strategies of their foreign expansion. However, much less has been said on the effects of international participation on their productivity. Building on insights from the Resource-Based View of the firm and agency theory, we develop hypotheses on the presence of complementarities among export, import and R&D and their impact on productivity. Our empirical analyses on a panel of 23,000 time-year observations of Ukrainian MNEs over the period 2000–2006, confirm that: (i) EMNEs benefit from complementarities stemming from the assimilation and integration of knowledge from international external sources (import and export) with internal knowledge (own R&D investment); (ii) the effect is more pronounced for private-owned enterprises (POEs) rather than state-owned enterprises (SOEs), and (iii) especially when they trade with partners in/from advanced markets.     

Multinationals from emerging economies: Strategies,challenges, and the way forward

Multinationals from emerging economies are relatively new players in the global economy. This Special Issue includes five articles that cover several important aspects of the market and nonmarket strategies pursued by emerging market multinational corporations (EMNCs). Given that only a few firms from emerging markets embrace the possibilities and challenges of going global, we highlight the need to examine country, industry, and firm level antecedents of the emergence of EMNCs. We also draw attention to the need to study the role played by immigrant populations in EMNC internationalization.     

我国城镇已婚妇女照料父母与自评健康的关系研究

我国老年人以非正式照料为主,妇女承担了主要的照料责任。政府减少对非正式老年照料的支持以及老年人口的快速增长将会加重家庭中女性的照料负担。利用1997、2000、2004和2006年中国营养与健康调查(CHNS)数据和Ordered Probit模型来研究城镇已婚妇女照料父母及其自评健康的关系。在我国城镇,与不照料父母相比,照料父母的已婚妇女更倾向于报告较差的健康水平,并且"自评健康状况非常好"的概率减小,而"自评健康状况一般"的概率增大。应该关注日益繁重的照料责任,以及工作与家庭照料之间的激烈竞争可能给妇女的心理、身体和社会福利带来的负面影响。     

小型足球运动在高校足球选项课中的运用

小型足球运动与11人制足球运动相比有其自身的特点和优势。运用其特点和优势可以对高校足球选项课程内容及练习方法、手段进行教学改革,以达到培养学生运动兴趣,快速增进学生足球技战术水平的目的,并最终完成《全国普通高等学校体育课程教学指导纲要》中关于课程的各项要求。     

西北地区进城农民工配偶相携迁移发展机制研究—基于22省60市的问卷调查

家庭迁移已经成为中国20世纪90年代以来农村劳动力乡城流动中的一个重要特征。运用课题组城镇打工农民就业变化与市民化问卷调查数据,分析了西北地区携眷迁移发展状况,从整体携眷迁移和夫妻不同先行者携眷迁移两个维度建立三个回归模型,将人力资本和社会资本放在统一的分析框架中,探讨西北地区进城农民工携眷迁移发展机制,首次对城市农民工配偶相携迁移机制进行了实证分析,拓展了以往农民工家庭迁移的研究视野。研究表明:西北地区未婚和已婚农民工携眷迁移水平远远低于个体迁移,且女性携眷迁移水平较男性携眷发展更低,与西北外地区携眷发展还有差距。人力资本、社会资本及城市门槛对夫妻不同先行者携眷迁移的影响作用及路径有显著差异,西北地区夫携迁移发展机制主要来自城市打工生活时间、现城镇住房状况、业缘朋友数量等级、迁移距离的作用,而妻携迁移发展的主要渠道和作用较夫携迁移多元化。应努力创建农民工相应迁移机制发挥效应的环境和平台,以增强其家庭成员迁移的人力资本、社会资本及跨越城市迁移门槛的能力,并形成携眷迁移与女性职业提升协同发展的互动机制。     

大城市边缘区土地利用变化与社会经济发展关系分析——以北京市平谷区为例

大城市边缘区是城市化最敏感、变化最大、最迅速的地区,也是土地利用变化最显著的地区,研究大城市边缘区土地利用变化时空过程及其驱动机制,对实现大城市自身可持续发展具有重要意义。该文采用数理统计与综合分析方法,对北京市平谷区土地利用动态变化及其与GDP、产业结构、消费结构、城镇化以及人口等社会经济发展因素的关系进行了分析。研究结果表明:1996~2004年,平谷区农用地面积持续减少,其中耕地减少较多,园地增长速度较快,林地略有减少。建设用地持续增加,其中交通用地增长速度最快。平谷区的土地利用变化与经济增长、产业升级、城镇化发展、消费结构变化以及人口增长具有显著的相关性,社会经济发展是土地利用变化的主要驱动因素。节约集约土地,提高土地利用效率,调整土地利用结构,促进产业优化升级,保障服务首都北京功能和平谷区域社会经济发展成为平谷区土地利用的必然要求。