消费者涉入及其在品牌延伸中应用的研究

涉入的概念在市场营销、社会心理学等领域引起了研究者相当多的兴趣。文章基于大量国内外相关文献,探讨了消费者涉入的来源、概念界定、分类,介绍了相关的理论模型和操纵测量方法。并在最后,指出了消费者涉入在品牌延伸这一领域的应用及意义。     

浅论中国移动通信集团开展青年工作的特点和规律——以中国移动通信集团广西有限公司柳州城中分公司为例

随着电信产业重组时代的到来,未来中国三大电信运营商全业务的竞争格局将会愈演愈烈。在外部因素发生巨大变化的历史条件下,中国移动通信集团进行了相应组织架构的调整,因此其人力资源管理也需顺应市场发展趋势作出相关调整,尤其要调整对青年员工的管理工作。文章以中国移动通信集团广西有限公司柳州城中分公司为个案,在对其青年员工现状统计分析的同时,对青年工作的开展、组织及特点、规律进行提炼,从而探索出更有利于提升员工素质的方案。     

Consumers' green involvement and the persuasive effects of emotional versus functional ads

This study compares the effects of four types of ads: a functional green ad promoting the environmental advantages of a product, an emotional green ad using a visual representation of pleasant natural scenery, a mixed type green ad using functional and emotional strategies, and a control group. Findings of an experimental study using a representative sample of U.S. consumers suggest that both the emotional and the mixed-type ads significantly affect brand attitude, mediated by attitude toward the ad. These effects do not depend on consumers' green involvement. Functional ads, in contrast, only impact brand attitudes when involvement, measured as green purchase behavior or green product attitudes, is high.     

电力系统中长期负荷预测方法的研究与程序设计

文章探讨了电力系统负荷的组成、特点,在分析比较常用的预测方法优缺点的基础之上,采用了灰色预测法与回归法相结合的方法建立了中长期负荷预测模型,把负荷预测工作分为2个部分:即用灰色预测法进行相关因素的预测和用回归法进行负荷预测。该模型充分利用了灰色预测法要求负荷数据少、不考虑分布规律、不考虑变化趋势、运算方便、易于检验等优点及回归法能够考虑到负荷所受的多种因素的特点,模型参数估计技术比较成熟,预测过程简单。     

Effects of transitory shocks to aggregate output on consumption in poor countries

This paper provides instrumental variables estimates of the response of aggregate private consumption to transitory output shocks in poor countries. To identify exogenous, unanticipated, idiosyncratic and transitory variations in national output we use year-to-year variations in rainfall as an instrumental variable in a panel of 39 sub-Saharan African countries during the period 1980–2009. Our estimates yield a marginal propensity to consume out of transitory output of around 0.2. To explain this result we show, using instrumental variables techniques, that there is a significant negative effect of transitory output shocks on net current transfers and a significant positive and quantitatively large effect on the trade balance. An important implication is that frictions to private financial flows do not necessarily imply large effects of transitory shocks to aggregate output on private consumption in poor countries.     

论高职教育校企合作办学中的政府介入

校企合作是高职院校和企业在人才市场减少彼此交易成本的需要;校企合作是实现高职教育培养目标--对缄默知识培养的必然要求.中国高职教育校企合作办学模式是以高校为主体.校企并重的校企合作模式最适合中国的国情.教育具有正的外部性,可以采用政府介入,对学校进行补贴.或者明晰"实训权利",学校与企业进行"自愿协商".通过政府对高职...     

Community design of a light rail transit-oriented development using casewise visual evaluation (CAVE)

This paper proposes the casewise visual evaluation or CAVE, methodology and discusses its application to the participatory design of a transit-oriented development (TOD) in Louisville, Kentucky. CAVE is a fuzzy logic-based non-linear visual preference modeling system designed to provide design element guidance from composite visual scenarios under conditions of sparse data.The context of application in a low-income urban neighborhood is detailed. An architectural expert's design vocabulary allows model input and output to be structured. A small set of image samples was scored for preference using anonymous electronic polling in distributed neighborhood forums. Using fuzzy set theoretic software a community preference knowledge base (PKB) was built and interrogated. Four critical TOD design dimensions were selected: height, typology, density, and open space type. Preferred TOD design combinations were identified using the PKB and discussed. This project shows that CAVE can provide context-specific guidance for urban designers and that its strengths in effectively devolving design input and capturing local preferences are recognized by the community. The paper highlights the necessity for advanced geovisual analytic methods to be embedded into a structured public involvement (SPI) process.