CBS Promotion of Future Programming During the 2011 NCAA Tournament

The simple goal of television promotions is to increase viewership of future programming. The promotion of future programming during sports telecasts is valuable primarily because promotions can air during the game. The purpose of this paper is to provide a network perspective of its promotions strategy by identifying how often CBS promoted its future programming, which type of future programs CBS chose to promote (established or non-established), and how CBS implemented the prominent promotional techniques identified in the literature during its coverage of the 2011 NCAA Men's Basketball Tournament. The findings show that 21% of total promotions were during the game, 42% of total promotions by CBS were for non-established programming, and genre compatibility was the most used technique with the Masters Golf Tournament being the most promoted future program.     

Acceptability and Ethics of Product Placement in Sport Video Games

Product placement in sport video games is an emerging area of marketing and advertising communication, but it also raises controversial ethical issues. In order to investigate these issues from a consumer perspective, this study examines the perceptions of the acceptability of product placement in sport video games (SVGs). Data were gathered from 253 sport video gamers using an online survey. The results indicate that while sport video gamers generally have favorable attitudes toward product placement in sport video games, ethically-charged products such as alcohol, cigarettes, and guns are perceived as less acceptable than other products. Individual differences among sport video gamers are found based on their related attitudes, hours of playing sport video games, and gender. Also, sport video gamers who have favorable attitudes toward product placement, in general, are more likely to intend to purchase a product or brand which may be placed in sport video games.     

传统体育在养生中的独特作用

运用传统中医学与保健理论,结合体育运动原理,对我国传统体育养生思想进行了研究,分析总结了传统体育在养生中的独特作用,提高我们对传统体育的养生功效的进一步认识和在全民健身中的运用。     

田径跑、跳、投运动项目中常见损伤及防治

田径运动是各项运动中最基础的体育项目,极易产生运动伤害事故。在教学与训练中,学生难免会发生不同程度的运动损伤,因而了解田径运动中常见损伤的基本特征,采取合理的措施防止伤害事故的发生,对降低运动损伤有着非常重要的意义。     

澳大利亚TAFE学院职业教育的终身教育理念

澳大利亚TAFE学院面向生产第一线,培养适用的高级技术应用型人才和管理人才,也培养动手能力见长的技能型人才.在终身教育理念的指导下,澳大利亚TAFE学院的职业教育具有连续性、开放性、衔接性、灵活性、个性化和国际化等终身教育的重要特征.     

体育赛事转播权知识产权性质的再辨析

要在大型体育赛事中充分开发电视转播权,实质上是要完善的构建赛事转播权的权利内容体系,并在此基础上选择合理的销售模式和策略。而要完善赛事转播权的权利内容体系,必须正确而又合理的界定其法律归属。本文针对目前业界对体育赛事转播权性质的种种界定观点一一进行辨析,最终认为,体育赛事转播权应归为民法中的无形资产中的非知识产权性质,将其直接定性为无形资产,其权利内容体系依据民法的基本原则而构建。这样定性以后,对赛事转播的权利开发可能就变得更加清楚、明晰。     

会计人员终身学习的人文环境研究

随着世界经济的发展和我国社会主义市场经济的发展，科学技术和创新理论不断发展，终身教育、终身学习已成为社会发展的客观要求，许多国家都以立法的形式将终身学习纳入法治的轨道，中国改革开放30年来，社会经济也得到突飞猛进的发展，但是尚未建立有效的适合于会计人员终身学习的人文环境。文章从以人为本、良好的秩序、终身学习的科学理念、社会和谐、爱岗敬业精神、社会公平与平等方面研究会计人员终身学习人文环境建设，认为只有创建良好的人文环境，才能留住人才、用好人才，满足社会和经济发展的需要。     

体验经济背景下的攀枝花漂流体育旅游发展研究

体验经济是以提供体验作为主要产品形式的新经济形态。四川省攀枝花市凭借自身的旅游资源优势，成功打造出“万里长江第一漂”的漂流体育旅游品牌。虽然目前还存在着客源区域过于集中、市场化程度低、旅游产品设计和宣传不到位、服务设施还不够完善等问题，但通过策划独特的体验主题、进行市场细分、实施体验营销战略、提供全程的服务体验等措施可以促进其进一步发展。     

竞技体育道德风险与逆向选择行为分析——基于博弈理论

竞技体育是一项机会成本相当大的事业，在运动成绩产权归属明晰的前提下，在社会保障制度供给短缺的条件下，竞技体育市场出现了不道德行为和逆向选择行为。文章对这一行为的产生进行探悉并运用博弈论的相关知识给出了一种解释。     

论当代西方文明体育理念与实践的矛盾

文章指出,西方文明中的体育理念,肯定了体育是以人为核心的运动,它以人道主义为最高原则,把维护和促进人的身心健康放在首位,主张在个性自由的基础上开展体育运动,塑造个体健康完美的人格,形成公共意识,促进整个社会的完善,但该理念以朴素唯物主义、唯心主义或宗教世界观为哲学基础,不理解阶级社会中体育运动不人道的根源在于私有制,无法找出增进个体生命身心全面发展,进而维护全人类健康成长的根本途径。