基于项目关系和项目管理的营销战略研究

基于关系管理和项目管理,结合项目型企业的特征,提出适合项目型企业的营销战略模型,即基于顾客关系组合、网络关系组合、销售和交付项目组合、以及产品开发项目组合的营销战略,并在此基础上分别对四种组合的目标、主要管理活动以及组合的协同效应进行了详细的分析,为项目型企业管理者进行更为有效的战略管理提供参考。     

Evaluating green supply chain management among Chinese manufacturers from the ecological modernization perspective

Green supply chain management (GSCM) has become an emergent ecological modernization tool amongst Chinese manufacturers to balance environmental performance with productivity and business performance gains. Ecological modernization at the society level is influenced by restructuring policies and regulations. Some of these policies and regulations in China are focusing on enhancing energy savings and pollution reduction (ESPR). Based on a survey of 376 responses, we investigate whether different Chinese manufacturer clusters varying in their extent of implementing GSCM exist from this ecological modernization perspective. We also examine if Chinese manufacturers’ awareness of domestic and international environmental ESPR-oriented compliance is related to GSCM implementation and whether a mediating effect of regulatory pressure plays a significant role. The results highlight the varying pace of Chinese manufacturers to ecologically modernize with GSCM practices and the significance of regulatory pressure to diffuse the practices adoption by Chinese manufacturing industry. Implications of this research go beyond the manufacturers investigated in this study where similar occurrence of these relationships may exist in other regions.     

Greening transportation fleets: Insights from a two-stage game theoretic model

The greening of organizational transportation fleets, especially trucks and automobiles, has gained increasing attention by companies in a variety of industrial sectors. The reasons for this concern and attention are due to regulatory and competitive pressures, but also increasing costs of fossil-fuels. Surprisingly the amount of research and modeling for fleet management overall has been rather limited, with the focus on managing green vehicle investments virtually non-existent. In this study we develop a two-stage game theoretic model that helps evaluate, from both policy and organizational perspectives, the implications of greening of transportation fleets. Various parameters are evaluated including factors such as innovations in green vehicle technology, levels of service differences, cost of fuel, adjusting tax policy, regulatory compliance requirements, and adaptation costs. This evaluation provides practical insights into actions that could be considered by regulators and organizations to encourage environmental investments.     

Spare parts demand: Linking forecasting to equipment maintenance

Demand for spare parts is typically intermittent and forecasting the relevant requirements constitutes a very challenging exercise. Why is the demand for spare parts intermittent and how can we use models developed in maintenance research to forecast such demand? We attempt to answer these questions; we present a novel idea to forecast demand that relies upon the very sources of the demand generation process and we compare it with a well-known time-series method. We conclude that maintenance driven models are associated with a better performance under certain conditions. We also outline an inter-disciplinary agenda for further research in this area.     

Analysis on the Relationship between Fire Security Investments and Corporate Profits

企业的消防安全投入作为企业固定生产成本的组成部分,它意味着在为企业和社会带来效益的同时所花费的代价。对企业的消防安全投入和经济效益的分析将是消防工作需要解决的一个紧迫而且重要的课题。本文从阐述企业消防安全投入的定义、内涵与内容入手,深入分析与总结了消防安全投入给企业带来的直接与间接经济效益。     

企业财务管理目标的选择及实现对策

本文通过对财务管理目标的分析,提出我国目前企业财务管理目标的选择--企业价值及持续发展能力最大化,并阐述了实现企业财务管理目标的对策.     

企业财务风险的表现形式及应对措施

风险管理是一门新兴的管理学科,只有将企业作为一个整体对财务风险进行度量、控制和处理,才能实现真正的企业财务风险管理所要达到的目的,这是值得深入研究的重要课题.     

现代企业财务成本管理新思路探究

在社会主义市场经济条件下,企业强化成本管理,是提高企业经济效益、增强企业活力的重课题.本文就企业传统财务成本管理存在的问题进行了分析,同时提出了具体的管理新思路,以推进现代企业财务成本管理创新发展.     

强化财务成本管理促进保险公司经济效益可持续增长

随着我国国民经济的发展,保险行业获得了前所未有的发展机遇.本文就保险公司强化财务成本管理存在的问题进行了分析,同时提出了具体的强化举措,以此促进保险公司经济效益可持续增长.     

试论建立和完善保险公司财务管理体系新机制的思考

当前,国内保险公司机构庞大、人员及网点众多.但由于信息技术落后,资金分散,财务管理不力,不能形成网络上的优势和核心竞争力.本文就保险公司建立和完善财务管理体系的必要性进行了分析,同时提出了具体的管理新机制,以实现企业经营的最终目标价值最大化.