管理期权度量方法与传统度量方法在营销审计中的比较研究

对于营销审计来说,传统的度量方法最大的缺点是忽略了营销的不确定性。这会导致高估一些 过于守旧的营销战略而低估许多富有活力的营销思想。本文将传统度量方法与管理期权度量方法相比较, 指出管理期权度量方法注重到了营销的不确定性,创新地把管理期权度量方法运用到营销审计中,极大地提 高营销审计的实效,也使营销审计的度量方法上升到了一个新台阶。     

Shareholder perceptions of the changing impact of CEOs: Market reactions to unexpected CEO deaths, 1950–2009

Research summary : Despite a number of studies highlighting the important impact Chief Executive Officers (CEOs) have on firms, several theoretical and methodological questions cloud existing findings. This study takes an alternative approach by examining how shareholders' perceptions of CEO significance have changed over time. Using an event study methodology and a sample of 240 sudden and unexpected CEO deaths, we show that absolute (unsigned) market reactions to these events in U.S. public firms have increased markedly between 1950 and 2009. Our results indicate that shareholders act in ways consistent with the belief that CEOs have become increasingly more influential in recent decades. Managerial summary : With Chief Executive Officers (CEOs) facing increased scrutiny and receiving ever‐increasing pay packages, substantial debate exists about their overall contribution to firm outcomes. While prior research has sought to calculate the proportion of firm outcomes attributable to the CEO, this study takes an alternative approach by using the “wisdom of the crowds” to assess how shareholders think about the importance of CEOs. Our study finds that shareholders, perhaps the most financially motivated stakeholder, view CEOs as increasingly important drivers of firm outcomes, good and bad, versus their peers from decades earlier. Notably, market reaction to the unexpected death of a CEO has increased steadily over the last six decades, highlighting the importance of succession planning and supporting, at least partially, the increased compensation given today's top executives. Copyright © 2016 John Wiley & Sons, Ltd.     

金融资源地理邻近性与企业金融化

企业金融化受到金融资源供给的影响,金融资源地理邻近性的提高可能会抑制企业出于预防性储蓄动机的金融资产配置,而对追逐利润动机的企业金融化则具有促进作用。以2009—2021年沪深A股上市公司为样本,采用周边一定范围内的银行机构数量来衡量样本企业的金融资源地理邻近性,分析发现：金融资源地理邻近性提高可以显著促进企业金融化水平提升,且该促进作用主要体现在对长期金融资产的增持上（对短期金融资产的影响不显著）,表明样本企业在样本期间的金融化主要是出于追逐利润动机;金融资源地理邻近性提高可以缓解企业融资约束和加剧管理层过度自信,从而促进企业金融化;金融资源地理邻近性对企业金融化的影响在非国有企业、小型企业、行业竞争程度较高企业中更为显著,金融监管的强化和股权集中度的提高能够弱化金融资源地理邻近性提高对企业金融化的促进作用。因此,应合理布局金融资源,提高实体部门利润率,充分发挥金融支持实体经济的功能,并加强金融监管,改善企业内部治理,有效遏制企业过度金融化。     

新建院校人力资源管理成本的探讨——结合我校实际谈谈人力资源管理成本问题

人力资源管理成本是维持高校人才稳定的重要因素之一,人力资源作为生产要素的一部分,同样会追逐价值的最大化.新建院校应根据人力资源管理成本的社会趋同和均衡性特点,结合自身的优势,采用引进平衡记分卡进行成本管理的设想和采取非价值因素降低人力资源管理成本等措施,制定具有竞争优势的人力资源管理成本的实施策略.     

贵州新型工业化进程的两个关键环节

贵州作为具有资源优势的后发省份,在经济发展和工业化进程中可以充分学习和借鉴先进国家和发达地区的成功经验,引进其先进成果,在探索贵州新型工业化道路上,发挥好后发优势,实现历史性的跨越.在这一进程中,应解决好以下两个关键环节:大力发展生产性服务业;在技术创新的同时,做好相应的制度创新和管理创新.     

中国民营OEM企业成长环境的后应式案例研究

所谓民营OEM企业,是指以产业分工为代表的企业集团或核心公司将其生产链的某些环节交给固定的分包企业来完成,而分包企业所有制的特点是民营.中国经济发展速度很快,社会化大生产和专业化分工的格局在经济发达地区及区域之间已经初步形成,但毕竟不能与外国工业革命至今形成的历史过程和模式不完全一样.本研究调研了30家民营企业,涉及5个行业,包括汽车业10家、电子业7家、机电业5家、石油化工业6家、轻工业2家.采取系列案例研究为主、定量研究为辅的方法,研究中国民营OEM企业的成长过程与发展现状,对存在的问题进行了分析,分别向政府部门、学术界、企业界提出了建议.     

MNE performance during a crisis: An evolutionary perspective on the role of dynamic managerial capabilities and industry context

As the likelihood of worldwide crises increases due to globalization and the resulting economic contagion, understanding why some multinational enterprises (MNEs) prevail in such environments becomes ever more critical. Drawing from the concept of dynamic managerial capabilities, we posit that MNE in-crisis performance is associated with the pre-crisis development of asset management capabilities, or the capacity of managers to orchestrate assets so as to extract more value from the firm’s resource pool. Specifically, we argue that because dynamic managerial capabilities evolve as a response to a firm’s task environment, MNEs that operate in dynamic industries develop stronger asset management capabilities. However, we also posit that whether these capabilities contribute to in-crisis performance is contingent upon the munificence of the industry environment in which the capability evolves. Asset management capabilities that evolve in munificent environments would encompass a wider spectrum of routine-altering activities, and thus increase the ability of the MNE to react to more revolutionary events, such as global economic crises. Conversely, asset management capabilities that evolve in resource-scarce environments will result in more strategic lock-in due to firms' constrained ability to experiment with novel resource configurations, resulting in poorer in-crisis performance. We test our hypotheses using a sample of 854 MNEs in the context of the global financial crisis of 2008, and find support for our hypotheses. We discuss implications for the dynamic capabilities view and MNE resilience.     

Managing knowledge work in Asia Pacific contexts: case studies of Hong Kong SMEs

This study explores how knowledge creation and sharing practices are fostered in a sample of small- and medium-sized enterprises (SMEs) in Hong Kong. Our analysis indicates that three types of managerial interventions – initiating intervention, reinforcing intervention and aligning intervention – are particularly useful to promote knowledge management activities among employees. Such findings provide insights into researchers and managers on the important role of managerial interventions in knowledge management (KM) as well as the idiosyncrasies of KM in SMEs in Chinese societies.     

关于提升企业核心竞争力的思考

一个连续成功的企业必定有其核心能力,这种能力需要开发、培养、不断巩固,因为即使建立了核心竞争力,也有可能再瓦解,因为竞争是无情的,它的确会使人有“成者为王,败者为寇”的感情。于是如何保持企业的核心竞争力就成了企业经营管理中的重要问题。本文从管理创新、科技创新、文化创新三个方面来论述提升企业的核心竞争力。     

我国基本养老保险管理体制探讨

我国基本养老保险管理体制包括基本养老保险业务的行政管理、业务经办、基金管理和基金监管等几个部分.其合理性和有效性决定着养老保险制度的成败.本文对我国基本养老保险管理体制的历史沿革、现状和问题进行了探讨,并对该管理体制的改革提出了相关建议.