Market knowledge of the travel industry from knowledge-based view: a case of two Taiwanese travel agencies

There has been a lack of comprehensive model elaborating the key dimensions of knowledge management in the tourism field. Based on market orientation literature, market knowledge could be illustrated from consumer and competitor dimensions. However, what knowledge topics are in these two dimensions (e.g. knowledge depth) or do any dimensions of market knowledge exist (e.g. knowledge breadth)? These questions can be clearly answered. Drawing on knowledge-based view of firms, this study explores market knowledge from four characteristics: depth, breadth, tacitness, and specificity. It seeks to contribute to the existing literature through a series of semi-structured interviews and behavioral observation with senior managers of Taiwan’s leading travel agencies. Four market knowledge categories emerge: customer knowledge, employee knowledge, competitor knowledge, and partner knowledge. It is suggested that high levels exist as to the importance of knowledge acquisition, classification, dissemination, and usage, and this represents a significant change over past findings.     

我国旅游业投资价值评价：基于资本市场角度的研究

文章借助于金融学的风险一收益理论及其经典的市场绩效评价指标,利用10年期的大样本数据,首次比较系统地分析了我国旅游业上市公司的投资价值,得出比较稳健的研究结论。研究结果表明,旅游业整体上获得了相对于市场平均水平的超额收益,旅游业的投资价值得到了投资者的肯定;从行业细分来看,市场表现最好的是景点类公司,其次是酒店类,综合类公司的市场表现一般;旅游企业的投资价值与公司质地、特别是盈利能力密切相关。     

Reducing visitor car use in a protected area: a market segmentation approach to achieving behaviour change

This research uses a market segmentation approach to reducing transport-related environmental burdens from visitors, while maintaining economic benefit. The approach was tested in the Lake District National Park (UK). It aimed first to explore visitor transport behaviour using a social psychological framework, to understand what might best predict desired behaviour change (i.e. reduced visitor car use). Second, it developed and tested different types of marketing messages to reduce car use, based on persuasive communication theory, establishing marketing propositions appropriate to different visitor types and market segments. Third, it identified market segments with both a high propensity towards positive behavioural change and the highest economic contribution to the destination. The work is based on Ajzen's Theory of Planned Behaviour and on persuasive communication. Three hundred and ninety completed questionnaires were obtained. The paper emphasises the importance of context in successful communication to influence behaviour and shows that a market segmentation approach to behavioural change can be successful. Complex patterns of visitor mobility and modal choice emerge. For example “New Explorers” and “Familiar Families” are most likely to reduce their car use (45% and 48% respectively) and less likely to perceive this as difficult.     

我国人口老龄化高峰来临前夕的挑战与机遇

本文分析了我国急剧人口转变和快速老龄化的状况与趋势。本文认为,我国应当抓住人口超高龄化高峰来临前的有利时机,将不断增多的国民储蓄向长期投资类型的积累性养老金资产转变。同时．与国际资本市场合作,为经济发展提供长期动力,做好迎接人口老龄化高峰的准备。     

建立以市场为导向的风险投资机制

加速科技成果向现代生产力转化是当前我国经济发展的战略性问题。针对我国风险投资发展现状,提出必须建立以市场为导向的风险投资机制．即建立多元化的社会筹资机制。政府风险投资基金．有实力的大型企业集团投资,社会公众的创业基金,国外资金,都可以作为风除投资的本源;建立责、权、利相结合的资金运作机制,提高风险企业的市场运作能力,建立风险企业合理的经营机制;建立有效的资本退出变现机制,包括企业或资产公开上市和产权转让两个主要方面。     

国有森工企业进入市场的特点和规律研究

我国社会主义市场经济的发展要求企业全面走向市场,但是森工企业生产经营活动的特殊性,决定了森工企业进入市场的不同特点。研究森工企业进入市场的特点和规律,以便使森工企业遵循特定规律、采取合理措施有效进入市场。     

立足上海市场 迎接跨世纪挑战

跨世纪的竞争是高层次竞争。作为驻沪地勘企业,在未来的竞争中将面临着新的严峻考验。本文在总结近几年开拓上海工勘市场经验的基础上,提出了苦练内功,强化内部建设和管理,迎接跨世纪竞争的构想     

大股东控制:利益协同效应还是壕沟防御效应—基于中国上市公司的实证分析

以2001—2005内地上市公司为对象,通过面板数据实证检验大股东控制和公司价值的关系,我们可以发现,大股东控制和公司价值呈倒U型关系。这种倒U型关系对控制人的性质敏感,但对产品市场竞争不敏感。在中国的制度环境下,公司治理和产品市场竞争不存在替代效应。     

通过政府规制和市场机制来发展绿色经济

本文基于2012年联合国“里约+20”峰会中提出的“绿色经济”新概念,从理论上论述了传统“褐色经济”失灵的原因,指出未来中国发展绿色经济最有效的手段就是发挥好利用“政府”和“市场”这两只手的协同作用。其中政府规制的内容包括：加强资源环境保护法律规章的建设、科学有效的财政和货币政策、绿色GDP等环境指标体系的完善等,市场机制的内容包括：构建绿色市场经济制度、推行绿色消费新理念和企业绿色生产。     

巨灾保险:内涵、市场失灵、政府救济与现实选择

巨灾保险问题是一个全球性的问题,是保险业正在拓展的一个新领域,也是保险理论研究的一个新课题。深刻剖析巨灾风险的特殊内涵,明确指出目前巨灾保险存在的“市场失灵”问题,并提出政府干预是解决该问题的根本方法,从而为我国巨灾保险制度建立和完善提供现实选择。