Attitudes Towards Product Website Design: A Study of the Effects of Gender

The research of the Internet2 project has resulted in the introduction of new technologies and has set the stage for another round of Internet growth. These technologies will enhance interactivity and allow for the delivery of greater amounts of information through richer communication. With these new options, World Wide Web‐based retailers must now rethink the design of their sites, the amount of information to deliver and the degree of media richness to provide. This article sets forth an overview of the evolution of the Internet, presents relevant media richness theory, gives a review of the literature with regard to gender and the Internet and presents an empirical illustration of the effects of gender on attitudes towards website design. The results suggest that, overall, males have more positive attitudes than females with regard to both rich and lean websites. The study details the development of an experimental instrument for measuring user attitudes and discusses the impact of the results.     

广铁集团广告产业改革与重组方案

从产业发展阶段、经营单位构成、广告媒体的管理和使用、经营模式等方面剖析广州铁路（集团）公司广告产业发展现状,指出广告产业存在的广告媒体经营权责界定不清、缺乏统一规划和管理等问题并分析其原因,借鉴其他铁路局发展经验,提出集团广告业改革重组建议方案。     

高校网络信息平台对大学生的舆论导向探究

随着网络技术和网络传媒在我国的迅速发展,贴吧、博客、博文、网络空间等自媒体得到了广泛的应用,大学生参与信息传播的热情度越来越高,高校学生群体中的政治舆论导向就显得越来越重要.本文从中日钓鱼岛争端中的网络舆论引出加强校园网络平台建设的必要性,并解读了大学生校园舆论的特点,最后提出了引导学生舆论走向的举措.     

Electronic Meetings and Intense Group Conflict: Effects of a Policy-Modeling Performance Support System and an Audio Communication Support System on Satisfaction and Agreement

Ad-hoc decision teams were used to examine the effects of an electronic meeting system (EMS) on group satisfaction and agreement. The decision task provoked intense conflict of values. The EMS had two core features - a policy-modeling group performance support system (incorporating structured decision methods and computer-supported cognitive feedback using Multi-Attribute Utility Analysis and Social Judgment Analysis), and an audio-based group communication support system (allowed dispersed members to communicate by voice). Policy groups reached higher agreement than conventional decision-making groups, apparently due primarily to the structure for cognitive-conflict tasks that was imposed on group discussion rather than computer-supported cognitive feedback displays. Audio groups were more satisfied with the conflict process than face-to-face groups. Decision agreement was equivalent across the two media. These audio effects for a highly equivocal task represent a further challenge to media richness theory.     

Web2.0环境下企业网络公关策略研究

在信息时代,企业的公关活动已经不能局必须直面来自互联网上的新兴媒体力量.Web2.0时代,企业公关活动挑战和机遇并重.通过Web2.0平台,企业能够极大的提升自己的口碑,同样也有可能遭遇自己前所未有的危机.本文针对Web2.0,特别是CGM媒体环境的发展和应用图景进行描述,对未来Web2.0将会主导媒体的大环境预言,在...     

The 6th China-ASEAN Business Council Meeting Held

On February 29th.the 6th China.ASEAN Business Council meeting was held in Beijing.Some 50 deputies attended the meeting,including top officialsCCPITVPYuPing andthe president of the ASEAN Chamber of Commerce and Industry,as well as business and industrial representatives from Thailand,Myanmar,the Philippines and Singapore.Also present at the meeting were representatives from the Secretariat in China of the China-ASEAN Business Council,the Guangxi Branch of the CCPIT,as well as industrial branches and media.     

Media coverage,board structure and CEO compensation: Evidence from Taiwan

This paper investigates the relationship between CEO cash compensation and media coverage of firms, analyst forecasts and board structure using data from the Taiwan Stock Exchange. We find that, other things being equal, CEO cash compensation is much higher for firms with greater media coverage, firms with more positive news, firms with more analyst forecasts, and firms with larger institutional holdings. There is little evidence that board size and board independence affect CEO cash compensation, and CEO duality is negatively associated with CEO cash compensation     

媒体负面报道对审计延迟的影响研究

利用2012—2020年我国A股非金融类上市公司相关数据，通过中国研究数据服务平台手工搜集整理中国上市公司财经新闻数据库（CFND）中的网络媒体负面报道次数，实证检验了媒体负面报道对审计延迟的影响。研究发现，媒体负面报道会增加审计延迟，这一效应在非行业专长子样本（Expert=0）的样本中显著存在。在控制了内生性偏差后，结论依旧不变。进一步研究了媒体负面报道对审计延迟的影响机制，发现媒体负面报道会通过提高审计师的风险感知度对审计延迟产生影响，具体表现为，当企业面临的媒体负面报道次数增加时，审计师为降低审计风险会选择加大审计资源的投入，审计延迟随之增加。     

论危机管理的媒体政策

企业在危机管理时需要制定危机管理计划，媒体政策是危机管理计划必不可少的组成部分。通过案例强调媒体政策的重要性，以及对如何形成有效的媒体政策提出建议。     

How Has Regulation FD Affected the Operations of Financial Analysts?*

In this paper, we analyze how financial analysts generate information, make decisions about firm coverage, and try to maintain their forecasting accuracy after the passage of Regulation Fair Disclosure (“Reg FD”). Using the model developed by Barron, Kim, Lim, and Stevens 1998, we find that analysts are investing more effort in idiosyncratic information discovery. In order to do this, individual analysts appear to be reducing coverage for well‐followed firms while increasing coverage of firms that were less followed prior to Reg FD. Analysts who had preferential links with firms that they covered, such as analysts from large brokerage houses, tend to have greater forecast accuracy in the pre‐FD period. However, these analysts are unable to sustain their forecasting superiority in the post‐FD period, which suggests that there has been a leveling of the information playing field among analysts. Overall, our results reflect a trend toward greater reliance on idiosyncratic information discovery on part of the financial analysts.