The morality of spending in Finnish youth consumer culture

This article discusses the morality of spending (i.e. the unnecessary spending) as well as the freedom of spending in Finnish consumer narratives written by 16‐ to 19‐ year‐old pupils. First, the study explores different meanings of the unnecessary spending discourse. Second, the study argues that young consumers are using a wastrel metaphor (i.e. a squanderer, a prodigal son/daughter) as a symbol of liberation from the shame of spending. A narrative research approach is applied for the collection and analysis of data and illustrating the results. The qualitative data were collected in five upper secondary schools between November 2001 and May 2002. The morality of spending comprises various significances, although the discourse is often pleasure‐oriented for youth. Some youngsters define the unnecessary spending as a criticism of the consumer society. Furthermore, the discourse strengthens self‐control as well as helps to arrange both positive and negative consumer experiences. Thus, the morality of spending is a part of the process of growing up as a consumer and constructing a consumer identity.     

畸变的时间与空间——电影《云图》的叙事特征分析

电影《云图》一反传统好莱坞电影线性的、类型化的叙事模式,构建了畸变的叙事时间与空间。其叙事特征有两点：一是叙事时间的碎裂与延伸;二是叙事空间的解构与统一。电影《云图》在叙事手法上的独创性值得思考。     

商界小说的权力欲望叙事

近20年来,伴随着中国社会文化语境的逐步开放和现代性思潮的日益扩展,欲望叙事获得越来越多的表征空间。基于此,商界小说的权力欲望叙事一方面着力描摹"权力崇拜"世相,展现权力追逐的"夷平性"——就像金钱可以以低俗为标准"夷平"低俗和高贵一样;另一方面敏锐刻画权钱交易带来的人性扭曲与异化,在揭示"官商合谋"的权力腐败的同时,进一步挖掘滋生这种现象的文化土壤,警示真正规范有序的市场经济运行机制构建的艰巨性,凸显出较强的文化批判的力量。     

Time Budgets,Life Histories and Social Position

This paper falls into two parts. It has an initial brief theoretical discussion of the use of well structured short- and long-term narrative accounts of individuals' life experiences (respectively time-diary and work/life histories) in establishing the extent of their personal resources, and hence, ultimately, their social position. The second section discusses the development of a new social-positional indicator (currently called the Interim Essex Score or IES), and illustrates its use in an investigation of the consequences of women's career breaks on their subsequent levels of access to economic resources.     

出场与缺席间的困惑——论《青春之歌》中的爱情叙事与革命叙事

从叙事学的角度分析《青春之歌》中李盂瑜即江华的提前出场及长时间缺席，可以看出《青春之歌》中爱情叙事与革命叙事的不同形态及所表现出的叙事裂缝，这也揭示出《青春之歌》的作者杨沫在写作时的矛盾及困惑：到底是让卢嘉川与林道静演绎一场革命时代的完美爱情。还是让江华与林道静完成对革命时代爱情的完美讲述，成为作者给自己设置的一个悖论式问题。     

论主观真实的建立与影视剧历史认知意识的叙事和传播

影视剧对历史认知意识的叙事和传播，并不是一个简单的娱乐行为，它关系到接受者的主观真实的建立。影像景观的最后停泊点在于个人人格的构建意识和对未来社会系统的建构意识，借以娱乐的外观出现，这是影像叙事与传播的秘而不宣的动机。在后现代语境中，“主观真实”依旧是一个在解构拉锯下的现实。     

‘Does it Really Affect Me?’ Tourism Destination Narratives,Destination Image,and the Intention to Visit: Examining the Moderating Effect of Narrative Transportation

The extent to which tourism destination marketing narratives with different themes influence readers by imaginatively ‘transporting’ them is quite varied. This study investigates the different degrees of influence such narratives have on destination image and the intention to visit, exploring how the intensity of readers' experiences of being transported by narratives with different themes can influence their intention to visit the places described. Our results reveal the extent to which different narrative themes affect destination image and significantly influence readers' intention to visit. The extent to which narratives with different themes make readers feel transported also has a significant moderating effect on their intention to visit. Copyright © 2015 John Wiley & Sons, Ltd.     

他者与自我：从蘩漪到曹七巧

蘩漪和曹七巧两住“疯女人”在中国文学史上的不同遭遇是一个具有普遍意义的个案，它昭示了以男性为主体的中国社会对女性的角色的期待和认知，透露了现代文学史建构中存在的男权话语，表明了自我社会性别的建立与认同的过程，也是一个权力运作的过程。蘩漪是男性自我的他者，曹七巧是女性自我的替身。     

A Toy Store(y)

This article was used as the starting point for a series of seven analyses that comprise a special issue on entrepreneurial narrative. This article was given to scholars with the title “A Toy Store(y)” with no other identifying characteristics. The story describes the founding and operation of a toy store in Rutland Vermont in 1965. The story describes the process of realizing an opportunity, identifying and acquiring resources to pursue this opportunity, involving and managing others, and adapting to unforeseen circumstances as new competitive conditions are encountered.     

It's about our values: How founder's stories influence brand authenticity

Companies increasingly share the stories behind their brand's founding to engage consumers. The current studies explore how the motives that underlie business formation in founder's stories influence consumer brand perceptions. Specifically, stories that highlight self‐transcendence (vs. self‐enhancement) founder values enhance the perceived authenticity of the focal brand. We examine narrative co fidelity as a mechanism of narrative persuasion through which the audience judges whether the motives underlying character actions represent “good reasons” for action. Across three studies, we show that the values underlying a founder's motivation to start a business influence the perceived authenticity of the associated brand, and this relationship is mediated by narrative fidelity. Further, reader's personal values moderate the influence of founder's values on narrative fidelity judgments, and the relationship between narrative fidelity and brand authenticity is attenuated by a merger between the original company and another company, demonstrating a boundary condition of the observed relationships.