企业网络的效率边界研究述评

企业网络是一种既不同于企业也不同于市场的中介性组织形式。企业网络的出现是企业追求效率的结果,同时,它的出现也对现代企业理论关于企业与市场的两分法提出了挑战。对此,理论界纷纷从不同视角对这一新型组织形式展开了讨论,提出了疑问,如什么是企业网络、企业网络存在的价值、企业网络的效率边界应该多大等。本文将对目前学术界关于这些问题的研究现状作一简述。     

发挥校园网在现代教育教学中的作用

随着信息技术在教育领域的应用不断发展，校园网在现代教育教学中的作用越来越重要。本文就校园网对现代教育模式变革的影响，以及目前校园网在使用中存在问题与对策等问题作了一些探讨。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。     

网络保险:未来保险业发展的必然趋势

网络保险,是顺应世界保险业发展潮流、提高市场占有率、完善我国保险推销体系、提高保险企业管理水平和经营效率的一种全新的保险营销方式。为迎接外资保险公司的挑战,必须采取措施支持网络保险发展。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

学院计算机校园网的规划,设计与管理

校园网的建设对于提高我院的教学科研管理水平,营造高科技信息的教学科研实验环境,培养面向世界、面向未来的高层次经济管理专门人才有着极为重要的作用。本文就此讨论了我院校园网的建设规划以及设计的有关问题,并给出了校园网的拓扑结构及网络设备配置的基本方案,同时对今后校园网的管理与使用以及进一步的发展作了相应的论述。企望能以此得到各级领导及广大师生与研究人员对校园网的建设以更大的支持和参与。     

网络环境下的我国图书馆文献信息资源共享的对策分析

着重分析了在高速发展的网络时代,我国图书馆文献信息资源共享的特点,并针对网络环境下我国图书馆文献信息资源共享所存在的问题提供解决措施。     

高校图书馆建成地方文献信息中心的思考

高校图书馆不仅是学校文献信息中心,也应积极融入社会,为地方社会经济建设服务。构建文献信息资 源共享体系,加强高校图书馆自身建设,提高信息网络化程度,使高校图书馆真正成为地方文献信息中心。     

网络银行与传统商业银行的比较分析

从传统商业银行到网络银行是人类文明和科学技术不断发展的过程,也是在信息技术的作用下,银行业自身不断完善和发展的过程,这种演进或变革主要体现在商业银行业经营理念、管理模式、竞争格局、成本效益、业务功能、服务手段和组织结构等方面。