eWOM across channels: comparing the impact of self-enhancement,positivity bias and vengeance on Facebook and Twitter

Abstract

When sharing personal details, versus talking about others, consumers tend to accentuate the positive experiences they have with brands in order to self-enhance amongst friends. Consumers also take vengeance on brands in public venues. Turning to social network sites (SNSs), it is unclear which is dominant. Here historical Facebook and Twitter eWOM (n = 47,907) is analyzed for a static group of 783 active US consumers. Self-enhancement is found on both SNSs. The majority of eWOM is positive Vengeance was rare, occurring only in 10.3% of all eWOM. eWOM appears to mirror a consumer's non-eWOM sentiment valence across SNSs. In this cross-platform comparison we suggest that SNS affordances alter eWOM creation Facebook has privacy expectations and limits direct brand interactions. Twitter is a public platform with less privacy expectations and a larger customer service component. Here eWOM is more prevalent on Twitter but contrary to our expectations is more positive.     

序列移相跳频组网分析与设计

为了提高跳频网络的通信效率,提出了利用同一跳频序列的相位 差异实现跳频组网的方案。首先,以m序列为例分析了跳频序列移相的原理和实现方法;然 后,将管理通道和数据通道相分离进行序列移相跳频组网设计和网络协议规划,给出了跳频 序列的移相值优化方案。该方案具有网络管理灵活方便、通信效率高、抗干扰能力强等特点 。仿真结果表明,序列移相跳频组网的网间干扰与异步组网相比有较大幅度改善。     

弹群组网应用与关键技术

随着弹药技术及网络技术的快速发展,弹群组网作战系统作为未来作战体系中的重要角色受到了世界各国的高度关注。简要概述了国外弹群组网作战系统的发展趋势,并对弹群组网作战能力进行了定性分析;在此基础上,建立了基于多层面、多子网、同构与异构并存、有中心与无中心网络的弹群组网混合体系架构,并对其功能及特点进行了详细分析;对弹群组网作战系统亟待解决的关键技术进行了梳理,为其工程应用提供了理论参考。     

战斗机航空电子系统最新的发展趋势-网络化

在分析未来战斗机面临的空中作战特点以及战斗机航空电子系统发展现状的基础上,根据未来信息化战争对航空电子系统发展需求的重大变化,提出未来战斗机航空电子系统在完成从"三代综合化"向"四代综合化"的转变以后,重点是朝着"网络化"方向发展的观点,并重点分析外军为实现这种网络化所采取的技术措施。     

Fan-centric social media: The Xiaomi phenomenon in China

In this highly competitive century, social media offers both opportunities and challenges. The concept of social media is top of mind for many entrepreneurs today. Fans are assuming an increasingly active role in co-creating marketing content with companies and their respective brands. Based on the Xiaomi success story in China, we provide a framework for building the power of the fan base and propose a new fan-centric social media business model. We examine the best practice case study of an emerging company's successful efforts to leverage social media in order to reach an important audience of young consumers. Thereafter, we conclude with several lessons related to the integration of social media into a new firm's operation strategy. We strongly recommend that businesses, and especially startups, make good use of powerful social media to develop a business model with fan demand as the core. This is what we call the ‘fan-centric’ social media business model.     

一种飞行器集群管理和任务分离的组网方法

组网是卫星、无人机等飞行器集群实现协同的基础。传统自组织组网技术针对地面随机移动场景设计,不适用于拓扑和传输根据任务变化的飞行器集群场景,为此设计了一种管理与任务分离的组网方法,将网络分为管理面和任务面两个逻辑层面,管理面负责拓扑发现、路由建立、任务规划等基础组网功能,任务面负责任务执行过程中的数据传输功能。管理面和任务面实行不同的组网策略,从而使得网络的传输性能根据管理和任务执行的不同需求进行优化,以减少协议开销及降低传输自干扰。     

Selling trust in cyber space: social networking service (SNS) providers and social capital amongst netizens in South Korea

Abstract

Apart from excessive bonding amongst co-ethnics, social capital studies have sparsely discussed the negative effects of social capital, including excessive collective actions towards downward social mobility (e.g. imprisonment of social and political elites). As Bourdieu has noted, social capital can conflate problems of upward social mobility through various glass ceilings in the reproduction of elite power groups. However, it is also important to notice that less fortunate groups can debunk the dominant elite social network by participating excessively in social networking service (SNS) platforms, where they exchange distorted information about the elites to organize collective actions towards their downward social mobility. Gleaned from the recent cases of ferry sinking and candlelight vigilance in South Korea, SNS providers can sell trust in cyber space that can be easily transformed into social capital for collective character assassinations, political demonstrations, and economic sabotages at workplace. Based on the big data gathered from Naver, one of the leading SNS providers in South Korea, we find that Naver provides SNS users with a rare opportunity to encounter myriad opinion groups who will over time converge into one or two similar opinion groups that can be easily mobilized towards collective actions. Selling trust in cyber space on the internet and mobile devices is a unique commercial development in South Korea and its neighbouring countries, including Japan and Taiwan.     

试析都市旅游圈空间结构网络化发展

都市旅游圈不仅是都市旅游经济和区域旅游发展到一定阶段的产物,也是区域旅游经济活动分布和旅游资源配置在一定空间范围的一种组织形式。基于相关概念及研究的梳理,文章分析和探讨都市旅游圈空间结构的组合形态、生成机理,揭示都市旅游圈与区域旅游一体化发展内在联系,认为都市旅游圈空间结构呈现“网络化＋多核心＋互动”发展态势,并提出相应发展路径。     

A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites

The main purpose of the study is to analyze the changing behavior of the customers on various products by conducting a customer review. The analysis is performed in three major steps such as, calculating customer review quality, calculating behavior quality of customer and review comparison. Behavioral analysis is a kind of science which helps to study and understand the behavior of human beings. It studies the factors that influence the behavior of living beings and non-living beings on a larger aspect. A special emphasis is placed on understanding, describing, predicting and changing behavior. Understanding the behavior of individuals is a tedious job to be performed and hence to evaluate the final result, the study used Chi-Square Method. As a tool, the paper employs customer reviews to gather primary and secondary data. These reviews inform, educate and explain the benefits of using customer reviews in gathering data. It is one of the best and easiest methods to formulate the score of comparison between customer's profile and their review. Findings of the study proved that depending on the customer's profile, the quality of the product varied. Furthermore, high rates of efficiency and accuracy is observed in gathering information on the products via customer's profile and review. Study authenticates an inclusive approach to explain factors manipulating consumer awareness, observation and sensitivity on product value. A depth analysis was carried out to identify the purchase decision, brand behavior, price influence the buying behavior and opinion of the customers. However, the factors such as high quality, social media networking sites and customer's profiles had a greater impact on buying behavior of the customers.     

Conclusion: the central role of human and social capital

Abstract

The roles of human and social capital in fostering societal stability and progress are analyzed here in the basis of a series of empirical studies in the Asian region, each illuminating a separate aspect of the overall question: how does culture play a part in the socio-political economy? The studies cover the response of people in the Indonesian tourism industry to radical market changes; the impact of western-inspired management tools on workers in the Thai and Vietnamese industrial complexes; the ways in which credentials play a part in regional professional networking; the impact of worsening environment threats from flooding on workforce location and organizing; the not-always-benign workings of regional business networks of personal reciprocity; and the managerial ideology of many Indonesian companies. Human and social capital are illustrated here as largely invisible but still significant catalysts in the complex dynamics of countries striving to establish their own formulae for prosperity.