Using Local Cuisines when Promoting Small Caribbean Island Destinations

This study compares how four Caribbean small islands—Aruba, the Dominican Republic, Jamaica, and Martinique—use their authentic cuisines to promote their destinations. Brochures, catalogs, websites, and other promotional materials for each destination were content analyzed. Although all four destinations seem to use their authentic cuisines for tourism promotion, key differences exist among these islands in their marketing and promotional strategies. Martinique appears to use its local cuisine most aggressively, using a combination of locally prepared foods, cocktails, rum, fruits, and vegetables to visually portray this aspect of the country's heritage. Jamaica, in contrast, uses mainly fruit and vegetable imagery. The study findings suggest a need for these four Caribbean island destinations to develop expertise in culinary tourism, followed by promotion through brochures, catalogs, websites, and other marketing materials.     

Comparing online reviews of hyper-local restaurants using deductive content analysis

This study explored consumer-generated online reviews of six hyper-local restaurants in UK and US. A deductive content analysis was carried out involving intrinsic and extrinsic cues of locally grown food. Overall quality, taste, price, region of origin, and menu information were found to be important variables of hyper-local restaurants’ online reviews. Although there were substantially more reviews about price in the UK-based hyper-local restaurants, consumers were found to be more critical of price in the US restaurants. In the UK hyper-local restaurants, a need to provide great selections and variety in the menu offerings was noticed, whereas the US counterparts showcased a need for more creativity in addition to offering a great selection of food and drinks. Region of origin (local) is more important and positive to consumers in the UK restaurants. Contrary to popular beliefs, health benefit and to some extent freshness were not found to be important variables.     

Local cuisines and destination marketing: cases of three cities in Shandong,China

This study analyzes how the three cities of Jinan, Qingdao, and Qufu in Shandong Province of China use their cuisines in promoting their destinations. Based on a critical review of previous studies, a conceptual framework was developed, which included five closely related areas: foods, beverages, dining, farming, and food festivals. All related texts, images, videos, brochures, booklets, and websites designed to market these three cities were content-analyzed. The study findings suggest that all the three cities have not yet fully utilized their cuisines in their destination marketing efforts. Although some of their culinary resources appear in their marketing materials, the local cuisines of these three cities are not yet skillfully integrated into their marketing efforts. The present study offers specific theoretical and practical implications on marketing the culinary resources of destinations that are in the early stages of their development.     

携程旅行网春秋国旅网e龙旅行网内容交付性研究

旅行电子商务网站成功的关键因素之一是能否提供满足消费者需求的内容,基于瑞奇曼（Rachman）和布奇南（Buchanan）的研究方法,对国内三个著名旅行网站的内容交付性进行了研究,讨论了我国旅行电子商务网站在内容建设方面存在的问题以及改进的方法。     

国内高校科技成果转化研究综述:2002～2010

本文基于大量的研究文献,统计了2002~2010年度中,国内在高校科技成果转化方面的论文,分别从时间、研究方法以及研究内容这三个角度进行了分析。同时,根据研究的现状,给出了一些具有代表性的论文研究成果,并对国内有关高校科技成果转化的研究现状提出了一些看法和建议。     

课题成功申报之关键——理性创新

论文以大学在校本科生申请科研课题为研究对象,以做过学士、硕士学位论文,即将完成博士学位论文,并多次主研、完成省部级科研课题,具有相当研究能力的青年学者的身份,从课题研究内容、研究方法和研究创新等方面阐述如何撰写课题申报书。其新意在于,明确提出课题成功申报的关键是理性创新,并对创新,特别是理性创新的"理性"做出了富有创见的说明。     

国家标准《数值修约规则与极限数值的表示和判定》在车用汽油胶质含量测定中的应用

本文根据胶质含量测定试验方法的要求,以车用汽油中胶质含量（包括未洗胶质含量和溶剂洗胶质含量）测定为例,探讨了0．5单位数值修约、极限数值的表示和判定在胶质含量测定数据处理和结果判定中的应用。目的在于使车用汽油产品检测工作中在数据处理、报告和结果判定方面更加规范和统一。     

图式理论与读写模式的优化策略

图式理论是认知心理学家用以解释心理过程的理论。许多研究者应用该理论探析第二外语学习者在阅读过程中的思维模式及阅读理解产生的过程。阅读和写作不是两个分离的行为,而是同一过程的两个方面。以图式理论为基础,结合教学实例,建构阅读图式有三种途径：抓住单元主题丰富内容图式,分析篇章结构建立结构图式,操练语言丰富语言图式。将阅读图式应用于写作的“读写结合”模式,可有效提高学生的读写能力。     

会计教学内容和教学方法的改革与创新

本文联系会计系实际教学状况,对会计教育中教学内容和教学方法的改革及创新提出了建议,以期为深化会计数学改革提供参考。     

我国体育教育专业啦啦操专项课程教学内容的研究

本文主要通过问卷调查,从理论知识、技术、技能等方面对啦啦操教学涉及的80个知识点进行选择优化,并对各个知识点的重要性逐一聚类分析。通过具体教学内容的分析构建出适合啦啦操专项教学的内容体系,为体育教育专业选择啦啦操教学内容提供依据和参考。