社会关系与人保公司核心竞争力分析

本文从哲学的态度:存在即有其合理性,客观地接受了基层公司的实际情况;从经济学结合核心竞争力理论的角度:判断社会关系是否是基层公司的资源,对社会关系能否成为核心竞争力进行充分条件的判断;从管理学的角度:设计了如何使社会关系成长为人保公司基层公司的核心竞争能力。     

便利店业态实践关系理念的探讨

随着各种大型连锁超市和大卖场的兴起,分布在居民区的便利店及其连锁,普遍面临生存和发展的危机。但是,无论从社会需求还是从经营者自身的需求出发,这些便利店都应该得到生存和发展。问题是如何才能获得生存和发展的能力?文章试图从关系营销理念的角度对此进行探讨,提出一些可     

基于客户价值分类的满意度模糊综合评价

获得较高的客户满意度是企业进行客户关系管理的主要目标之一。为此需要首先对满意度进行合理评价,才能有效地制定相应的改善策略。文章考虑对客户关系实施个性化、差异化管理的要求,提出了在对客户价值分类基础上进行多层次模糊综合评判的评价方法,对满意度的评价及改进问题     

农民工与社会经济的关系

农民工是我国改革开放以来涌现出来的一支新型劳动大军,他们为城市建设和社会发展创造了巨大财富,为我国城镇化、城市化提供了源动力,为农村的社会进步作出巨大贡献。当前,农民工与社会经济之间存在的不合理因素是农村劳动力与社会经济的关系并不对称也缺乏合理性。保护农民工的经济利益,就要对有歧视性的就业政策进行改革和完善,制定符合现代社会发展的农村劳动力就业政策,打破农村劳动力在城市中不合理的二元经济工作环境,确保农村劳动力在城市就业中能享受到与城市居民平等的就业机会。     

The Role of Retail Equity,Value and Relational Benefits in Building B2B Relationships in Retailing

Abstract

The present paper aims to examine if variables widely studied in B2C contribute to building strong relationships in B2B markets. Moreover, it analyzes the existence of differences across retailers related to percentage of purchases from the main supplier. Through a personal survey to retail store managers regarding their relationships with their main suppliers, a structural equation model is estimated through PLS to test the hypothesized relations between retail equity, value, relational benefits, trust, and commitment. A multi-group analysis is performed to test the moderating role of the percentage of purchases from the main supplier. Three types of relational benefits identified have unequal influence on relationship value. In particular, special treatment benefits and social benefits, together with retail equity, emerge as the main drivers of value in the relationship between retailers and their main suppliers. The percentage of purchases from the main supplier plays a moderating role in some of these relations. This research provides evidence in the sense that, in the relations held by retailers with their main suppliers, retail equity contributes to relationship value creation. Relational benefits are relevant in building B2B relations since special treatment and social benefits have a positive influence on value that is positively related to trust and commitment. To build strong relations with their customers, suppliers of retailers should mainly concentrate their efforts on building brand equity and providing evidence of the existence of special treatment benefits beyond the service delivered, in view of its ultimate influence on customer trust and commitment.     

How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships?

The researchers investigate how corporate social responsibility (CSR) affects customer response following service failure within the context of buyer–seller relationships. A series of three experiments demonstrate that CSR is more effective under communal (vs. exchange) relationship norms, consistent with the alignment of CSR with the communal norm of concern for the needs of others. The effectiveness of CSR is also shown to vary as a function of company motives and CSR framing, serving as theoretically and managerially relevant boundary conditions. Together, these findings increase our understanding of how and when CSR will have a positive impact on consumers and, in turn, companies via customer satisfaction and loyalty.     

The Monitoring Incentive of Transactional and Relationship Lenders: Evidence from the Syndicated Loan Market

We identify a group of lenders specializing in syndicating tradable loans (referred to as transactional lenders [TLs]). We show that borrowers borrowing from TLs experience worse operating performance and more severe credit quality deterioration after loan origination compared to those borrowing from relationship lenders. This difference in the postloan issue performance remains robust after controlling for the potential self‐selection of the lender type, or using percentage of traded loans out of all syndicated loans to capture lenders’ propensity for syndicating tradable loans. Our results also remains qualitatively the same after we drop various types of risky loans.     

餐饮企业微信营销存在的问题及对策研究

现阶段微信营销对餐饮企业越来越重要,但是也存在着诸多的问题,如微信营销手段过于简单、缺乏战略意识、消费者关注度低、缺乏营销人才等.针对这些问题结合餐饮企业微信营销现状,提出了优化微信营销组合、增强微信营销战略意识、吸引消费者关注、开发潜在客户、注重培养微信营销人才等对策.     

保险营销员与保险公司法律关系之认定

保险代理关系与劳动关系,为保险营销员与保险公司常见的两种法律关系。单纯从二者的概念上来看,似乎界限分明、易于分辨,但在实践中却出现了诸多类似竞合情形,给保险营销员的法律地位认定带来了困难。在对其进行认定时,应当将从属性判断置于一个更为严格的标准之上,如此方能对保险公司的管理行为性质进行有效区分;此外,针对实践中出现的担任双重职务的保险营销员,应当重点审查非保险代理职务与保险代理工作之间的关系,并结合从属性标准进行实质性判断。     

金融与GDP关系研究——基于广东省江门市

金融是国民经济的重要组成部分,既是GDP的直接创造者,又是国民经济各行业发展不可或缺的资金要素供应者。在区域经济发展中,金融与GDP的数量关系既密切又因地而异。以广东省江门市数据为蓝本,分析江门市贷款规模扩张与经济规模扩张的关系,结合江门市信贷资金在不同行业中的运营效率及结构差异,提出需要并科学设置金融业发展目标,细化增长性目标及控制性目标,在防控金融风险的基础上,让金融投放向服务创新驱动、服务工业立市、服务产业绿色转型倾斜,不断加强产金融合发展,以促进地区经济增长。