人的现代化与社会现代化的辩证关系

实现现代化是中国人民的根本利益之所在,人的现代化和社会现代化辩证统一于实现现代化的全过程之中。以马克思主义经典作家的思想为指导,通过分析西方学者和我国学者关于人的现代化和社会现代化的理论成果,认清两者之间的关系,对理解实现人的现代化和社会现代化有着重要的实践意义。     

When the Music Stops Playing: Post-litigation Relationship Dissolution in Franchising

Franchise relationships engender franchisor–franchisee conflicts and are prone to premature dissolution. Building on agency theory and institutional theory, this study examines what specific reasons – from both franchisors’ and franchisees’ perspectives – may cause post-litigation relationship dissolution (PLRD) and how franchise regulations moderate these relationships. We argue that both franchisor and franchisee may misrepresent themselves before their relationship begins (adverse selection) and behave opportunistically after the contract is signed (moral hazard), that is, ‘dual agency’. Based on 20-year archival records of franchisor–franchisee relationship histories gleaned from multiple data sources, we found that PLRD is likely to be caused by franchisors’ passive moral hazard and by franchisees’ active moral hazard. In addition, franchisor adverse selection has a greater impact on PLRD than franchisee adverse selection. With regards to regulatory influences, the presence of relationship law weakens the impact of franchisees’ passive moral hazard, but not their active moral hazard, on PLRD. Contrary to what we hypothesize, the presence of registration law amplifies the impact of franchisee adverse selection on PLRD. Ultimately, this study creates a better understanding of the antecedents and curbing mechanisms of PLRD in franchising.     

How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships?

The researchers investigate how corporate social responsibility (CSR) affects customer response following service failure within the context of buyer–seller relationships. A series of three experiments demonstrate that CSR is more effective under communal (vs. exchange) relationship norms, consistent with the alignment of CSR with the communal norm of concern for the needs of others. The effectiveness of CSR is also shown to vary as a function of company motives and CSR framing, serving as theoretically and managerially relevant boundary conditions. Together, these findings increase our understanding of how and when CSR will have a positive impact on consumers and, in turn, companies via customer satisfaction and loyalty.     

The Monitoring Incentive of Transactional and Relationship Lenders: Evidence from the Syndicated Loan Market

We identify a group of lenders specializing in syndicating tradable loans (referred to as transactional lenders [TLs]). We show that borrowers borrowing from TLs experience worse operating performance and more severe credit quality deterioration after loan origination compared to those borrowing from relationship lenders. This difference in the postloan issue performance remains robust after controlling for the potential self‐selection of the lender type, or using percentage of traded loans out of all syndicated loans to capture lenders’ propensity for syndicating tradable loans. Our results also remains qualitatively the same after we drop various types of risky loans.     

餐饮企业微信营销存在的问题及对策研究

现阶段微信营销对餐饮企业越来越重要,但是也存在着诸多的问题,如微信营销手段过于简单、缺乏战略意识、消费者关注度低、缺乏营销人才等.针对这些问题结合餐饮企业微信营销现状,提出了优化微信营销组合、增强微信营销战略意识、吸引消费者关注、开发潜在客户、注重培养微信营销人才等对策.     

金融深化与对外贸易发展的互动关系——以珠三角地区为例

金融深化与对外贸易对经济发展具有重要影响。就珠三角地区来说,金融深化与对外贸易发展之间呈显著正相关,金融相关率的提高有利于外贸发展。金融部门应抓住珠三角地区经济转型机遇,加快金融制度改革,不断完善金融市场,以市场化倒逼机制提高资金的使用效率;加快金融创新,发展互联网金融,为外贸发展提供多种融资渠道;进一步鼓励港澳金融机构在珠三角地区布点,支持港澳资本参股珠三角地区中小商业银行,利用港澳资本的管理优势和先进经验发展非银行金融机构;加大科技投入,加强专业人才队伍建设,提高出口商品科技含量,以贸易主体调整带动金融服务的高品质、多样化,从而发挥外贸对金融深化的引导作用。     

保险营销员与保险公司法律关系之认定

保险代理关系与劳动关系,为保险营销员与保险公司常见的两种法律关系。单纯从二者的概念上来看,似乎界限分明、易于分辨,但在实践中却出现了诸多类似竞合情形,给保险营销员的法律地位认定带来了困难。在对其进行认定时,应当将从属性判断置于一个更为严格的标准之上,如此方能对保险公司的管理行为性质进行有效区分;此外,针对实践中出现的担任双重职务的保险营销员,应当重点审查非保险代理职务与保险代理工作之间的关系,并结合从属性标准进行实质性判断。     

金融与GDP关系研究——基于广东省江门市

金融是国民经济的重要组成部分,既是GDP的直接创造者,又是国民经济各行业发展不可或缺的资金要素供应者。在区域经济发展中,金融与GDP的数量关系既密切又因地而异。以广东省江门市数据为蓝本,分析江门市贷款规模扩张与经济规模扩张的关系,结合江门市信贷资金在不同行业中的运营效率及结构差异,提出需要并科学设置金融业发展目标,细化增长性目标及控制性目标,在防控金融风险的基础上,让金融投放向服务创新驱动、服务工业立市、服务产业绿色转型倾斜,不断加强产金融合发展,以促进地区经济增长。     

新创企业突破性创新能力的提升机理研究

在快速变化的技术和市场环境中,如何提高新创企业突破性创新能力从而促进其持续成长是亟待解决的理论和实践问题。文章基于组织学习理论、合作关系理论和创新能力理论,构建关系学习影响新创企业突破性创新能力的概念模型并提出研究假设。利用286家新创企业的有效调研数据对所提研究假设进行实证检验。研究结果表明:与外部供应商共享信息和共同解决问题正向影响新创企业关系专用性记忆;新创企业吸收能力正向调节这种影响关系;新创企业关系专用性记忆正向影响其突破性创新能力。     

中韩两国时装产业中顾客资产模型的比较研究

将顾客资产模型应用到时装市场领域,以拓展该模型的应用范围,并且验证该模型是否受到文化差异的影响。采用问卷调查法收集数据,并分析数据。结果表明,在顾客资产的三大驱动要素中,只有关系资产和品牌资产对时装企业的顾客资产产生显著影响。另外,在中韩两国,这两个驱动要素对顾客资产的影响也存在显著差异。