战略性新兴产业集群创新网络形成机制研究——基于灰靶双边匹配的决策方法

战略性新兴产业的发展对国民经济和社会发展具有重要的战略意义,目前中国战略性新兴产业仍面临着“高端产业,低端技术”的发展困境,如何突破产业关键技术促进产业健康、可持续发展已成为亟待解决的问题。战略性新兴产业集群创新网络的形成是突破产业关键技术、共性技术及前瞻性技术的核心环节,中国正在兴起的产业技术研究院、航空高技术产业园等跨组织知识集成平台为培育和发展战略性新兴产业集群创新网络提供了重要的支撑平台。本文依托跨组织知识集成平台探究了战略性新兴产业集群创新网络的形成机制,构建了创新主体间的灰靶双边匹配模型,并采用平衡计分法建立了以创新能力为重要衡量标准的综合评价指标体系,最后通过案例进行了分析,证明了其有效性和实用性,可为促进战略性新兴产业集群创新网络的形成提供理论指导。     

旅游网络论坛的学术界定、发展现状与影响

网络论坛在中国发展迅速,逐渐成为继传统线下旅行社、线上旅行社之后,旅游中介商的第三支重要力量。在综合分析现有市场调查和研究的基础上,首先指出旅游网络论坛是虚拟消费社区的一种类型,发展出自助旅游文化,其次作为旅游电子中介商,它的目标市场是学历高和互联网使用率高的年轻人,核心产品以背包客、非标准化团队旅行、观光和特种旅游产品为主。梳理了旅游网络论坛的国内发展状况,最后论述其对于旅行社行业和目的地可能产生的重大影响。     

广西与东盟国家科技交流合作现状与对策研究

在中国－东盟自由贸易区如期建成的背帚下,充分发挥广西独特的区位优势,进一步拓展与东盟国家在科技领域的交流合作,力求在与东盟国家的科技领域合作方面取得新进展,是广西加强与东盟国家交流合作的重要内容,也是借助国外资源加快创新型广西建设的必然选择。     

基于用户关注的房地产特征价格模型构建研究——以合肥市为例

特征价格模型是房地产研究中常用的经典模型,其特征指标往往基于研究者过往经验及偏好来选取,对购房者情感偏好考虑不足。基于房地产网络平台上丰富的在线用户评论,挖掘其所隐含的购房者情感偏好,建立体现用户关注的房地产特征价格模型,并以合肥市为例,采集148组楼盘数据进行实证研究。结果表明,“区位”“户型”“装修”“生活配套”“物业质量”“绿化环境”“交通”“学区”为购房者显著偏好的房地产特征指标,而依据这些特征指标构建的房地产特征价格模型能够合理地评估房地产特征属性的隐含价格,具有良好的拟合度和较高的解释能力。     

众包模式在中国家具制造企业的应用探索——基于英国MADE的案例解析

首先,对英国MADE的商业模式进行解析,MADE本质上是一种双重网络众包,MADE扮演了中介机构和发包方的双重角色。其次,将MADE商业模式与中国家具制造企业的运作模式进行对比,MADE的优越性主要体现在精准把握、呈现消费需求,较强的资源整合能力和创新效率,弱化品牌对产品溢价的影响,取消中间环节;局限性体现在目标顾客群体的限制和较长的等待周期。借鉴MADE模式,中国家具制造企业可以尝试有效运用大众智慧来提升企业创新能力,重新定义企业的竞争优势。众包模式在中国有广阔的发展前景,同时给中国的家具制造企业带来严峻的挑战。中国家具制造企业应理性对待众包的出现,可以将改良型的众包作为商业体系的有益补充。中小家具制造企业可以尝试用威客形式提高企业创新能力;大型家具制造企业可以借助网络平台进行初级、中级、高级阶段的改良型众包尝试。     

基于OPNET的混合关键性网络建模与仿真分析

混合关键性网络是一种新型的通信架构,可以满足非实时性和实时性业务的需求。为分析其网络性能,提出在OPNET网络仿真环境中建模的方法。以开放式系统互联模型为基础,采用层次化建模,构建网络的节点模型和进程模型。该模型考虑了事件触发和时间触发消息的特点,通过设计调度算法和容错方式,实现了仿真实验的灵活配置和端到端延迟抖动等性能指标的验证。对仿真结果的性能分析表明,混合关键性网络能够保证实时业务的确定性以及兼容标准以太网的非实时业务。     

E-loyalty driven by website quality: The case of destination marketing organization websites

The capability of website quality management to drive tourism customer e-loyalty is the key factor to achieve superior performance of destination marketing organization (DMO) website operations. The quality management approaches that revolve around website design quality and online relationship quality have drawn intensive attention from e-loyalty researchers in recent years. Thorough empirical investigation, however, still lacks in incorporating the integrative impact generated by the two approaches into DMO website quality management. The current study introduces and validates a theoretical framework based on such impact. As the research result reveals, six facets predict tourism customer e-loyalty directly: informational usefulness, navigational effectiveness, aesthetic appeal, entertainment, social presence, and self-concept congruity embedded in the functional, emotional, and symbolic dimensions of website design quality. Online relationship quality, comprised of relationship satisfaction and relationship trust, plays a partial mediator role in amplifying the e-loyalty driving effect of website design quality in the DMO website context.     

Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

The purpose of this study is to explore the impact of social media's features (i.e., entertainment, usefulness, informativeness and irritation) toward consumers’ attitude toward the brand. Subsequently, this study explores the impact of this attitude toward consumers’ brand loyalty, brand awareness and purchase intention. Data for this study was collected through a large public university in Australia. Paper surveys were distributed to students, their friends and members of their immediate families (N = 724). The findings show that entertainment feature has the strongest impact on consumers’ attitude toward the brand's social media use, followed by informativeness, usefulness and finally, irritation. Consumers’ attitude toward a brand's social media strongly influences consumer loyalty, awareness and purchase intention. The findings of this research provide some insights into the impact of different features of social media which will be useful for practitioners and academics interested in social media.     

Trends and Future Directions in Online Marketing Research

Over the last decade, the increased adoption of the Internet in public life as well as in developing businesses has led to a phenomenal rise in academic research on online marketing. This article is set to extensively review scholarly articles appearing from 2000 to 2014 on the topic from 10 top-tier academic journals to understand the research trends in the domain. A literature review has reported eight major subjective categories with an analysis of online marketing effectiveness framework. This review found three most significant subject categories: (1) online marketing issues; (2) Internet usage, perception, and attitude; and (3) online shopping and e-commerce. Additionally, some new online marketing research topics such as word-of-mouth, user-generated content, and social network are also highlighted. Finally, a selection of research topics that got the maximum attention of researchers is presented along with discussion of the future research directions in the online marketing space.     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.