多边平台理论视角下在线医疗平台运行机制研究

信息技术的进步促使多边平台经济迅速崛起,在线医疗平台是典型的多边平台经济模式。从多边平台理论的视角对在线医疗平台的运行机制进行分析。对在线医疗平台的主要参与者进行论述,分析各类参与者的行为与特征;对在线医疗平台的主要业务功能进行梳理,分析各个功能的运行模式;对平台的核心交互——医患交互进行分析,并提出平台核心交互影响因素的分析框架。最后基于分析结果对平台运营提出对策建议。     

预算公开与廉洁政府关系的实证研究——基于OBI与CPI的相关性检测

预算公开与廉洁政府建设是学术界关注的热门话题,两者之间的关系更是其中的重点。2006、2008、2010与2012四个年度共同涉及的44个国家的预算公开指数与清廉指数的相关性检测表明,预算公开指数与清廉指数之间呈正相关关系,且基本属于高度相关,部分国家数据的不对称只是虚假背离。高度契合与虚假背离的背后起决定性作用的是成熟的民主政治,因此,预算公开推动廉洁政府建设需要以成熟的民主政治为前提和基石。     

Process innovation capability and subsequent collaborative team performance in travel planning: a knowledge exchange platform perspective

Purpose: Backpacker tourism is flourishing in this century as the high development of Internet technology which enables travellers to search for resources they need easier. The research goal of this study was to exam how virtual skill and collective efficacy affect process innovation capability and subsequent team performance of collaborative design team in a virtual community. Design/methodology/approach: In this study, we formulated the virtual team model from the perspectives of open innovation paradigm and virtual competence, and we collected virtual community participation samples from the online communities. Invitation emails were delivered to numerous trip plan initiators in two well-known online travel communities for filling survey questionnaires for this study. In total, 3000 invitation messages were mailed, of which 373 were returned completed. The model and hypotheses were tested by structural equation modelling. Findings: Virtual competence, including collective efficacy and virtual media skill, is the essential key to facilitate process innovation capability and subsequent team performance success. Besides, knowledge sharing significantly moderates the relationship between process innovation capability and the team performance. Originality/value: Backpackers in the online travel communities have to have not only the willingness to collaborate, but also the abilities of using the correct tool to help with their tasks. When a self-efficacy gets into collective efficacy, it enables the collaborative team to develop with good virtual competencies. Accordingly, trip plan initiator and participants of a virtual team are as expertise contributors between conformity in online communities and online compulsive control tendencies.     

THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS

The emergence of Internet‐based distribution channels has created both opportunities for and challenges to the travel agencies. Based on the customer‐value perspective, this study focused on exploring the relative weights of the nine proposed fundamental travel products from an Internet perspective.

The study cohort comprised customers who had purchased room products from travel agencies websites, with data collected using a questionnaire survey. Customers were surveyed during a 3‐month period at Taipei International Airport. Excluding useless questionnaires resulted in 131 respondents, corresponding to a response rate of 18.71%.

We found that privacy, safety, and product quality were the three most important factors influencing customer purchases of room products on the Internet. The results of this study have some implications for travel agencies—companies will need to make a significant investment in website design of safety mechanism, and the greater the effort managers make to alleviate these concerns, the more likely it is that consumers will visit and buy products on their website.     

领导干部要为先进生产力的发展开辟道路

“三个代表”之中最根本的是党要做先进生产力发展要求的代表。领导干部要为先进生产力的发展开辟道路 ,做先进生产力发展的促进派。为生产力的发展开辟道路是领导干部所肩负的历史使命和现实责任 ,在世纪之交的新形势下 ,领导干部如何更好地为先进生产力的发展开辟道路 ,是我们必须认真研究和切实加以解决的新课题。面向新世纪 ,领导干部要紧密结合国内外形势的变化 ,紧密结合我国社会生产力的最新发展和经济体制的深刻变革的实际 ,紧密结合人民群众对物质文化生活提出的新的发展要求 ,解放思想 ,大胆实践 ,切实为先进生产力的发展开辟道路。     

网络口碑对企业业绩的影响研究——以在线旅游行业为例

伴随着在线消费量的爆发式增长,消费者网络口碑的作用也水涨船高。文章基于网络口碑视角及OTA(在线旅行社）的互联网平台数据,采用FEM模型和SUR模型研究网络口碑对企业绩效的影响。结果表明：网络口碑与企业服务信号是影响企业绩效的关键因素,且对企业绩效具有显著的正向影响;路线价格与路线星级则具有明显的负向调节作用,其中路线星级对网络口碑具有强约束力并对企业绩效具有正向作用。文章据此从市场向心力、市场竞争力、市场亲和力等方面为企业网络口碑管理和危机的防范提供对策与建议。     

虚拟国际贸易中心的构想与实现路径研究

虚拟国际贸易中心不是实体国际贸易中心的网络版,而是建立在网络贸易平台基础上、能够支配实体贸易资源的虚拟组织.它不依附于特定的城市,而是以信息港为核心,其创新之处在于集聚功能强、能级大大提升、体制灵活等.虚拟国际贸易中心可在B2B电子商务网站基础上升级而成,也可在实体贸易中心的基础上升华而成.建立虚拟国际贸易中心需要突破...     

高职院校人文类课程设置探析——以桂林旅游高等专科学校为例

高职院校人文教育主要是培养学生的高品位素质,在对世界的看法和对人生的态度、价值上自尊自爱,宽容待人。毫无疑问,课程是实现人文教育的主要载体,高职院校要构建人文类课程体系,设计出富有专业和职业特色的人文课程,加快教学改革,以保障人文类课程开设的成效。     

Do consumers care about CSR in their online reviews? An empirical analysis

This research investigates how consumers assess hotels’ corporate social responsibility (CSR) practices when writing online reviews. The study explores the CSR discourse in online reviews over a 10-year period, highlighting how CSR’s social and environmental dimensions relate to the main hospitality topics (experience, amenities, location, transactions, value). Based on a longitudinal automated text analysis covering 480,000 reviews across six European cities, the findings reveal that hotel customers have gradually begun paying more attention to CSR factors, particularly to social and environmental ones. However, the aggregate results suggest that the overall CSR consumer discourse is still very limited, although it does have important implications in terms of consumer emotions and hospitality dimensions.     

Am I intruding? Developing a conceptualisation of advertising intrusiveness

This study develops a conceptual framework of advertising intrusiveness that extends previous research on the topic by examining both drivers and consequences. To achieve this, the work draws on in-depth interviews with 29 adult consumers who report experiencing intrusive advertising in their daily lives. Three drivers of advertising intrusiveness are identified – temporal disruption, visual disruption and flow disruption – along with three consequences – emotional response, behavioural response and cognitive response. From these drivers and consequences, a conceptual framework of advertising intrusiveness is developed based on ideas about psychological reactance. Based on this framework it is proposed that, while all advertisements might ultimately be perceived as intrusive, an advertisement’s characteristics, which are the identified subcomponents of the drivers of intrusiveness, exacerbate the resultant consequences.