网上银行服务的用户采纳意愿研究

随着互联网的普及,以信息技术改造传统银行业务和开展网上银行服务己成为银行业发展的必然趋势。整合技术接受模型与任务-技术匹配模型,构建了我国个人网上银行服务的采纳模型,并采用结构方程模型方法对影响我国个人用户采纳网上银行服务的因素进行了实证研究。研究结果表明,任务-技术匹配通过感知有用性和感知易用性正向显著影响个人用户对网上银行服务的使用意愿;感知有用性正向影响使用意愿的作用大于感知易用性;而感知风险与结构保证对使用意愿的影响不显著。     

制约网络广告发展的主要因素及对策研究

制约网络广告发展的因素主要是网络广告的法制化管理力度不大;因特网技术条件及网络广告制作的局限;缺乏系统评估标准和方法;网上广告受众群体结构不合理。网络广告的发展应改善政策与法律环境,加快我国网络技术的发展;运用新技术,制作有吸引力和表现力的广告吸引媒体受众;培养高素质网络广告制作人员;建立和完善网络广告监测与管理模式。     

网上银行功能分析

网上银行是信息革命带给金融电子化领域的最新创意。本文阐述了网上银行的定义及其在电子商务中的地位 ,分析了网上银行业务功能 ,还阐述了实现网上银行功能的相关技术 ,同时探讨了解决电子商务支付瓶颈问题的方案 ,并展望了我国网上银行的发展前景。     

IPO高抑价之谜：“租金分配观”还是“定价效率观”？——基于2005-2012年数据

对中国IPO极高的抑价现象存在两种不同的解释——“定价效率观”和“租金分配观”。以2005—2012年A股IPO公司作为样本,对这两种观点进行检验,结果表明：“租金分配观”只在2005-2008年成立,在2009-2012年不成立;“定价效率观”则能更好地解释2005年实施询价配售制度以来中国IPO抑价率的变化。     

网络课程教学中的在线英语阅读课堂建设——以广东农工商职业技术学院网络英语阅读课堂为例

通过对大学英语阅读课堂教学模式的分析,发现了传统课堂教学模式的缺失,不论是教学策略、教材,还是学生参与课堂活动的程度都对学生英语阅读能力的发展有一定的影响。以广东农工商职业技术学院英语阅读课堂为例,提出建立与传统教学模式相互补的新型教学模式———以网络为基础的在线英语阅读教学模式,将课堂教学与网络教学有机结合以提高学生英语阅读能力,并获得良好的教学效果。     

Adoption of Online Grocery Shopping: Personal or Household Characteristics?

This article analyzes how sociodemographic characteristics impact the adoption of online grocery shopping, and relies on the Motivation-Opportunity-Ability (MOA) model to explore what these sociodemographics actually capture and how they are linked with consumer motivations. The researchers exploit a survey among 468 customers of Belgian supermarket chain Colruyt. Their logistic regression shows that while variables at the personal level do affect adoption of the online channel, consumers’ motivations to adopt in fact lie on the household level. In particular, the effect of age disappears or becomes less strong when it is combined with household characteristics. An examination of respondents’ self-reported motivations confirms that age does not only capture a person’s ability to use the technology but also its usefulness for that person’s household, in that age is correlated with the presence of young children and the working situation in the household.     

Identification of Web User Segments Based on Beliefs about Online Ads

Online advertising has been one of the fastest growing industries worldwide, due to the increased number of Internet users. From the perspective of marketing management, identifying the profile of web users who click online ads will enable designers to create better online advertising campaigns. Hence, the main objectives of this article are (1) to segment web users based on their beliefs about online ads, (2) to identify personality traits of each segment, and (3) to investigate attitudinal and behavioral differences across segments about online ads. Data were collected through an online survey and by using cluster analysis, web users were segmented into three groups based on their beliefs about online ads: “Supporters,” “Neutrals,” and “Opponents.” Personality trait differences as well as attitudinal and behavioral differences among three segments were examined and significant differences were found in terms of their personality traits, such as variety seeking, market mavenism, and innovativeness.     

Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

The purpose of this study is to explore the impact of social media's features (i.e., entertainment, usefulness, informativeness and irritation) toward consumers’ attitude toward the brand. Subsequently, this study explores the impact of this attitude toward consumers’ brand loyalty, brand awareness and purchase intention. Data for this study was collected through a large public university in Australia. Paper surveys were distributed to students, their friends and members of their immediate families (N = 724). The findings show that entertainment feature has the strongest impact on consumers’ attitude toward the brand's social media use, followed by informativeness, usefulness and finally, irritation. Consumers’ attitude toward a brand's social media strongly influences consumer loyalty, awareness and purchase intention. The findings of this research provide some insights into the impact of different features of social media which will be useful for practitioners and academics interested in social media.     

E-loyalty driven by website quality: The case of destination marketing organization websites

The capability of website quality management to drive tourism customer e-loyalty is the key factor to achieve superior performance of destination marketing organization (DMO) website operations. The quality management approaches that revolve around website design quality and online relationship quality have drawn intensive attention from e-loyalty researchers in recent years. Thorough empirical investigation, however, still lacks in incorporating the integrative impact generated by the two approaches into DMO website quality management. The current study introduces and validates a theoretical framework based on such impact. As the research result reveals, six facets predict tourism customer e-loyalty directly: informational usefulness, navigational effectiveness, aesthetic appeal, entertainment, social presence, and self-concept congruity embedded in the functional, emotional, and symbolic dimensions of website design quality. Online relationship quality, comprised of relationship satisfaction and relationship trust, plays a partial mediator role in amplifying the e-loyalty driving effect of website design quality in the DMO website context.     

Trends and Future Directions in Online Marketing Research

Over the last decade, the increased adoption of the Internet in public life as well as in developing businesses has led to a phenomenal rise in academic research on online marketing. This article is set to extensively review scholarly articles appearing from 2000 to 2014 on the topic from 10 top-tier academic journals to understand the research trends in the domain. A literature review has reported eight major subjective categories with an analysis of online marketing effectiveness framework. This review found three most significant subject categories: (1) online marketing issues; (2) Internet usage, perception, and attitude; and (3) online shopping and e-commerce. Additionally, some new online marketing research topics such as word-of-mouth, user-generated content, and social network are also highlighted. Finally, a selection of research topics that got the maximum attention of researchers is presented along with discussion of the future research directions in the online marketing space.