信息化在林业管理中的应用——广西林业信息化建设初探

文章结合广西林业信息化建设的现状,分析了广西林业信息化建设存在的问题,并提出搞好广西林业信息化建设的下一阶段构想。     

浅谈民营企业对监理公司管理模式的探讨

现阶段很多监理公司的发展陷入瓶颈甚至走进了死胡同,而业主对监理公司的管理失也逐渐失望,甚至质疑监理制度的必要性。一些监理公司不仅没有发挥应有的作用,甚至还变成了鸡肋,监理公司自身管理有待提高是其中一方面,业主加强对监理公司管理的技巧也很必要,寻求一套合适的管理模式对业主来说也至关重要。     

浅议我国当代教育的发展

当代教育是执政党教育;执政党教育是具有世界时代性的教育;人类进步科学文明素质是在以执政党为本;以社会化大生产为依托为具体内容造就出!国家、执政党、世界时代教育,分为二部分;一部分是执政党挑战自身进步科学文明素质行为的规范与规则,构成大教育的主体和框架;另一部分就是执政党与后来人关于进步科学文明素质的相互要求!     

创新思维创造中国奇迹——纪念中国共产党成立90周年

中国共产党的成立,改变了人类历史进程。尤其是改革开放后的33年,超越了发达国家发展需要上百年的时间,跻身于世界经济强国之列,令全球震惊不已。实践证明：中国共产党人的创新思维能力体现在每一个历史转折关头,因此创造出无数的中国奇迹,并引领着未来前进的方向。     

加强法治建设 提高路政执法能力

依法治路是构建和谐交通的重要特征。没有规范化的法治建设就不可能有和谐的交通秩序，要保障良好的高速公路运营环境，促进社会发展和经济发展，就必须加强法制建设，提高路政执法能力，全面提升路政管理水平和服务水平，努力实现“端正执法理念，坚持文明执法，改进执法作风，坚持公正执法，规范执法行为，坚持严格执法”的目标。     

数学教学的生活化与非智力因素开发

数学,源于生活,寓于生活,用于生活,高于生活。数学教学的生活化,不仅是数学教学的大势所趋,也是数学教学改革的应有之义。数学教学的生活化,不仅有利于非智力因素的开发,也有利于发挥非智力因素的作用。     

The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores

The present study examines the effect of using a mobile device on search and evaluation by a shopper in a brick-and-mortar store. A conceptual model that proposes inter-relationships between shopping goals, the amount and type of in-store mobile device use, and purchase outcomes is developed. Data from a national quota sample of 1034 mobile shoppers is used to test hypotheses derived from the proposed model. The findings provide several new insights into the impact of in-store mobile device use on the consumer decision journey in a brick-and-mortar store. Depending upon the shopping goals of the consumer, the use of a mobile device by shoppers in a brick-and-mortar store can either decrease or increase search, lead to more deferred purchases or in-store-now purchases, and more online or physical store purchases. The study is among the first to model the pathway to purchase for mobile device assisted shoppers in brick-and-mortar stores.     

The roles of multiple channels in predicting website visits and purchases: Engagers versus closers

In today’s online environment, consumers and sellers interact through multiple channels such as email, search engines, banner ads, affiliate websites and comparison-shopping websites. In this paper, we investigate whether knowing the history of channels the consumer has used until a point of time is predictive of their future visit patterns and purchase conversions. We propose a model in which future visits and conversions are stochastically dependent on the channels a consumer used on their path up to a point. Salient features of our model are: (1) visits by consumers are allowed to be clustered, which enables separation of their visits into intra- and inter-session components, (2) interaction effects between channels where prior visits and conversions from channels impact future inter-session visits, intra-session visits and conversions through a latent variable reflecting the cumulative weighted inventory of prior visits, (3) each channel attracts inter-session and intra-session visits differently, (4) each channel has different association with conversion conditional on a customer’s arrival to the website through that channel, (5) each channel engages customers differently (i.e., keeps the customer alive for a next session or for a next visit within a session), (6) the channel from which there was an arrival in the previous session can have an enhanced ability to generate an arrival for the same channel in the current session (channel persistence), and (7) parsimonious specification for high dimensionality in a low-velocity, sparse-data environment. We estimate the model on easy-to-collect first-party data obtained from an online retailer selling a durable good and find that information on the identities of channels and incorporation of inter- and intra-session visits have significant predictive power for future visitation and conversion behavior. We find that some channels act as “closers” and others as “engagers”—consumers arriving through the former are more likely to make a purchase, while consumers arriving through the latter, even if they do not make a purchase, are more likely to visit again in the future or extend the current session. We also find that some channels engage customers more than others, and that there are interaction effects between the channels visited. Our estimates show that the effect of prior inventory of visits is different from the immediate prior visit, and that visit and purchase probabilities can increase or decrease based on the history of channels used. We discuss several managerial implications of the model including using the predictions of the model to aid in selecting customers for marketing actions and using the model to evaluate a policy change regarding the obscuring of channel information.     

中国共产党领导下的社会主义商品流通发展历程与经验启示

在中国共产党领导经济建设的百年历程中,发展社会主义商品流通是其中的重要内容。在经历了新民主主义革命时期、社会主义革命和建设时期、改革开放和社会主义现代化建设新时期、中国特色社会主义新时代等各个时期的发展后,商品流通逐渐形成了中国特色,与社会主义市场经济体制相适应的现代流通体系初步建立并愈益完善。在发展社会主义商品流通历程中积累的宝贵经验,包括持续深化流通市场化改革、统筹推进流通治理 现代化、不懈探索中国流通特色创新、发挥流通在经济高质量发展中的作用等,对于新时代持续深化流通体制改革和构建现代流通体系具有重要启示。     

我国外贸可持续发展战略的探讨

可持续发展理论的提出对我国的对外贸易发展是一个崭新的课题。在我国已加入世界贸易组织的情况下 ,为了实现我国外贸的可持续发展 ,应采取新的战略取向 :积极发展高科技产业 ,促进产业内贸易 ;扩展贸易空间 ,加强对发展中国家市场的开拓 ;创造竞争优势 ,重视制度创新 ;增强环保意识 ,盯住国际标准 ,努力占领绿色市场等战略目标。