Measures of Marketing Success: A Comparison Between China and the United Kingdom

Despite the importance of assessing business performance, there is little research on the measures used to evaluate marketing effectiveness. This paper replicates in China some UK research into the relative importance of categories of marketing metrics, e.g., financial and non-financial, customer and competitive. The Chinese results are compared with those from the UK. In China, respondents saw financial metrics as less important than their UK counterparts and they appeared to be more marketing oriented, but the difference of consumer orientation across departments of firms in China appears larger than in UK. In both countries the importance given to metrics categories were consistent with orientation, while in China there is no relationship between consumer orientation and the important of direct customer metrics as in UK, but the relationship between competition orientation and the measurement of direct customers was found in China.     

The coexistence of transaction and relational marketing: Insights from the Chinese business context

Transaction and relational approaches to marketing have been promoted as alternative forms but recent evidence suggests that they may coexist. We explore this in the context of China. If firms operating in a highly relational society, such as China, exhibit transactional behavior, these two approaches must be compatible. We argue that Chinese values give rise to business practices consistent with both transactional and relational perspectives. These are summarized in six propositions for research. Theory building and managerial practice could benefit from thinking in terms of how elements from the two perspectives can be brought together rather than remain as alternatives.     

Determining the scope and impact of market orientation profiles on strategy implementation and performance

Strategy implementation and performance in organizations are influenced by its market orientation. Market orientation is the collective of employee behaviors that affects strategy implementation, how an organization interacts with its environment and adjusts to changes within that context. The relationship between market orientation, strategy implementation, and performance is robust across environmental contexts. This study identifies ideal behavioral profiles for organizations seeking to maximize performance by considering the scope and impact of market orientation on strategy implementation. This is accomplished by considering market orientation and strategy profiles in relation to performance in a holistic coalignment perspective, corresponding to competitive contexts characterized by varying degrees of market turbulence and competitive intensity. Important strategic and performance implications of this dynamic are revealed that should be considered by academics and practitioners alike. Copyright © 2003 John Wiley & Sons, Ltd.     

论中国政府预算管理改革的优先序--兼议绩效预算在中国的适用性

绩效预算是西方国家实践证明了的先进的预算管理模式。但绩效预算的实行需要社会相关制度环境的配套。中国目前尚不具备实施绩效预算的基本条件。中国预算制度改革的当务之急是建立控制取向的预算管理模式,解决财务合规性问题。待相关条件具备后,再选择绩效预算管理模式。     

Market orientation and customer satisfaction: Evidence from British machine tool industry

This paper examines empirically the relationship between market orientation and business performance in the context of British machine tool industry. An industry-specific market orientation scale was developed. Factor analysis revealed that there were four latent dimensions underlying the market orientation: customer orientation, competitor orientation, departmental responsiveness, and customer satisfaction orientation. Findings suggest that customer orientation and customer satisfaction orientation have a stronger impact on performance than the other dimensions, and that competitor orientation has a U-shape relationship with performance. Departmental responsiveness did not appear to be significantly related to the business performance. Managers could use the multidimensional conceptualization to develop particular kinds of orientations required for better performance.     

Firm orientations, innovativeness, and business performance: Advancing a system dynamics view following a comment on Hult, Hurley, and Knight's 2004 study

Hult, Hurley, and Knight's [Ind. Mark. Manage. 33 (2004) 429.] study reports correlations for each of the three subfactors of market orientation (competitor orientation, customer orientation, and interfunctional coordination) and innovativenss. However, their report fails to discuss the nature of these relationships. Such findings are worthy of discussion because they support prior evidence demonstrating the centrality of customer orientation in linking competitor orientation and interfunctional coordination with both innovativeness and business performance. Also, the finding that interfunctional coordination relates strongly with innovativeness supports the paradigm shift toward relationship marketing. The point needs mentioning that several different (more than one) standardized effects, structural equation models explain similar amounts of variance of business performance besides the models that Hult et al. examine. Thus, the implication by Hult et al. (p. 436) that “…learning orientation has no significant direct effect on performance” is accurate only for the model tested (shown in their Fig. 2). Applying the “quick clustering” method helps to inform interpretation when nearly all relationships among variables are statistically significant. The present article includes a proposal for advancing from one-directional structural equation modeling of innovativeness and business performance to system dynamics modeling that includes real-world feedback loops.     

基于乡村历史演进与问题导向的实用性村庄规划编制逻辑探讨

[目的]研究旨在立足历史与问题导向,建立一套系统性的村庄规划编制逻辑框架以提升村庄规划实用性。[方法]文章通过文献归纳法梳理了新中国成立以来乡村及村庄规划的演进特征,运用演绎法构建了“本体论—认知论—方法论”实用性村庄规划编制逻辑框架。[结果]（1）新中国成立以来乡村发展经历了以恢复与稳定发展为主要特征的第一周期（1949—1978年）,以高速发展为主要特征的第二周期（1978—2017年）和以城乡融合高质量发展为主要特征的第三周期初期（2017年至今）。相应地,村庄规划经历了初步探索阶段、雏形建构阶段、快速完善阶段、全面建构阶段、精准实用阶段,提升“实用性”成为关键命题。（2）本体论强调培育人地和谐的空间规划价值观,认知论强调村庄规划要深化对“3个关系”以及“5个关键问题”的认知,方法论强调村庄规划要重点做好“三生空间”基本格局与发展要素优化配置。[结论]提升村庄规划的“实用性”需要规划师以乡村发展历史和问题为导向,坚持“有所为有所不为”的宏观历史耐心、“紧密联系实际与群众”的中观分析思维以及“精准配置与细部设计相结合”的微观技术方法。     

村镇银行运行存在的问题及对策分析

村镇银行作为支持地方经济发展的新兴力量,旨在培育健康、多元的竞争性农村金融市场体系,有效增强对农户、农村、农业的金融服务。文章分析村镇银行运行中存在的主要问题,并提出相应对策。     

中国中小企业成长的影响因素研究——基于中国东北地区中小企业的实证研究

本文从中小企业的成长动机——企业家导向、成长能力——企业创新能力、成长资源基础——企业内部资源和企业的资源外取、成长机会——企业环境四个角度．构建中小企业成长影响因素分析模型。通过我国东北地区235家中小企业的实证数据对理论模型及相关假设进行验证。数据分析结果表明企业的风险趋向、企业环境的不确定性、企业创新实现能力和创新推广能力都会直接激发和推动我国中小企业的成长：而企业的先动性和企业环境的动态性则被证实会恶化中小企业的短期成长：充足的金融资源和高水平的企业网络通过对其他因素的作用间接提升了中小企业的成长绩效．但其对中小企业成长的直接影响尚需进一步的细化研究。     

网络时代创业导向中的超前行动战略评述

创业导向是创业研究中的重要累积性成果,而创业导向的重要维度超前行动与其他两个维度——创新以及风险承担相比,成果相对较少。超前行动使企业有利于把握稍纵即逝的创业机会,并且契合了网络时代达维多定律的要求。当然,超前行动战略也有其自身的适用性,与被动反应在特定情况下起着互补的作用。