What should you pay to host a party? An economic analysis of hosting sports mega-events

Governments all over the world put huge amounts of money into bidding for, and then hosting, sports events like Football’s World Cup or the Olympic Games. They also give money to professional sports teams and other mega-events to encourage them to locate within a particular constituency. This article examines the statistical relationship between tourism and three Football World Cups and five Olympic Games, finding very little positive effect. Given this conclusion, the article looks at why governments continue to bid for these competitions. It presents evidence that shows that these sports contests make people happy, and argues that politicians capitalize on this feel-good factor; harnessing the hubris associated with these events for political gain. The article then contends that the best way to reduce the politics associated with bidding for mega-events is to allocate them via an auction, rather than the wasteful rent-seeking methods that are currently used.     

The Corporate Annual Report

This article develops the concept of customer com- mitment, and then deals with the frequency with which CEOs of publicly-held companies express commitment to customers in the president's letter section in their corporate annual reports. The au- thors' research findings show that only a small percentage of compa- nies take this opportunity to communicate customer commitment to customers and employees. While other CEOs thank customers or make incidental mention of customers, nearly one third fail to refer- ence the "customer(s)" at all. In addition to the benefit of promoting customer commitment to customers and prospects, the authors dis- cuss the opportunity for a company to promote customer commit- ment to its own employees in the context of internal marketing.     

高校体育活动中的保险研究

体育运动存在的高风险性在一定程度上阻碍了学校体育的发展,本文通过对我省学校体育课,课外体育训练中体育保险参与的现状调查,分析体育教育与体育保险的内在联系,并对体育保险的发展提出建议,使其更好地为学校体育服务。     

Injuries,inequalities and health in Europe

Injuries account for a significant burden of mortality, morbidity, disability and health care costs. They differentially affect age and sex groups and reveal massive inequalities in occurrence within and between countries in Europe. Within countries, the poor suffer most and have least ability to change their exposures to risk. Addressing inequalities in injury occurrence would play a valuable role in reducing the differential burden of ill-health between rich and poor. Despite the evidence for many effective injury-related interventions, limited attention has been devoted to addressing injuries as a public health priority. This paper questions why attention has been limited to date and suggests policy action to support injuries being addressed as a mainstream concern by national and international health policy-makers. The paper briefly highlights the public health burden of injuries and violence; illustrates the range of inequalities that characterise their occurrence; highlights the scope for public health action and considers the extent to which policies that reduce the overall burden of injuries may also reduce inequalities in their occurrence; and finally examines why there has been a limited policy response to date and suggests ways of advancing the agenda.     

中国企业体育营销的现状和对策分析

2008年北京奥运会的举办为我国的体育营销带来一个广阔的前景.首先总结出企业成功地实施体育营销的几个关键因素:创造力、整合和持续性,然后提出了我国企业在体育营销中应该采取的对策:注意保持体育营销策略的系统化和连续性;使产品附加中国传统和民族文化的特质,显示体育营销的的文化传播特色;用整合营销的观念来从事体育营销;企业要量力而行,不要盲目"跟风".     

我国高校体育产业跨越式发展的研究

本文主要采用了文献资料法、调查法、比较法等研究方法,对加快我国高校体育产业化发展的客观环境进行了分析与研究。提出以积极转变观念,组建二级管理体系为前提;建立体育产业试点高校为战略;大力培养体育产业人才为核心任务;完善高水平运动队管理和运行机制为突破口;积极推动全民健身运动和加强校园体育文化建设;逐步规范高校体育产业市场秩序;健全高校体育产业法制为工作重点等一系列对策。     

基于群众体育与竞技体育协调发展的价值分析

文章运用文献资料等研究方法,对群众体育与竞技体育协调发展的理论探索发展基础等进行了回顾和探讨,旨在为我国体育事业的和谐与协调发展提供有益参考。     

奥运经济与我国体育经济的发展

北京奥运会的成功举办给我国体育经济的发展到来了契机。文章首先简要概述了奥运经济的概念及其影响,其次,分析了目前我国体育经济的发展现状,并在此基础上提出了未来的发展策略。     

城市体育健身路径的多元化发展研究

伴随着城市经济的迅速发展,人们生活节奏的加快,城市体育健身运动在人们的生活当中越来越重要。随着社会不断进步和发展,人们从繁重生产劳动中解放出来,利用更多闲暇,积极参加体育锻炼,强身健体、愉悦身心。为更好地满足广大群众体育健身多元化的需求,应结合市民自身的需求,展开城市体育健身路径的多元建设,促进城市体育的快递发展。     

我国体育经济发展现状及出路

我国目前可堪称世界体育强国,但体育经济的发展与体育事业的蒸蒸日上极不相称。改革开放30年来,我国体育经济取得了快速的发展,但中国体育经济发展也面临着诸多问题,因此,本文针对我国目前体育经济发展的现状和影响因素,从体育经济发展轨迹入手,寻求我国体育经济发展的新出路,以促进体育经济的健康发展。