构建员工情绪资本管理机制

每个人都有自己的情绪,而由个人所组成的企业自然也有情绪,对企业而言,情绪也是一种资本,这种资本在很大程度上决定着企业的竞争力,促进智力资本作用的发挥、决定企业的性格和企业的人性化程度.员工情绪管理机制构建的途径:重视人的复杂性,遵循以人为本的管理理念;善于运用激励机制,激发员工工作的热情;建立员工帮助计划;培训员工个体进行情绪管理的能力和完善员工情绪管理机制.     

An Expanded Model of the Experience/Performance Relationship in Travel Service Selling

Relevant work experience is an important factor in determining the sales performance of travel agents. Unfortunately, some individuals learn more from experience than others. Adapting consumer information processing theory to a personal selling perspective, this study suggests that a major cause of variance in the experience/performance relationship can be explained by the degree to which an agent is motivated to acquire expertise in the form of relevant knowledge and skills. The results show that motivated agents are more likely to acquire greater functional expertise, while relatively unmotivated agents are more likely to acquire greater symbolic expertise. Only functional expertise was shown to be a significant predictor of performance. Managerial implications and directions for future research are presented.     

负面情感事件对一线服务人员情绪、满意及承诺的影响——以高交互服务行业为例

高交互性是服务行业的重要特征之一,服务过程中,服务人员会与顾客高频率接触,并通过与顾客的互动传递服务价值.在服务传递过程中通常会伴随出现一些情感事件,多为服务失败等负面情感事件,影响服务人员的情绪和满意.该研究在文献回顾的基础上,构建了高交互服务行业中情感事件对一线服务员情绪影响的模型,并以餐饮业为例对模型进行了实证检验,最终证实:管理者关怀导向和雇员的事件归因会对员工负面情绪产生影响,并最终影响其内部补救后的满意和情感承诺;同时,服务人员的情绪智力差异对模型起到调节作用.最后,文章阐述了研究结论与不足和下一步的研究方向.     

Internal marketing practices,genuine emotions and their effects on hotel employees’ customer-oriented behaviors

Drawing on social exchange and conservation of resources theories, this study investigates genuine emotions as a mediator of the effects of internal marketing practices on customer-oriented behaviors. Data collected from customer-contact employees in the four- and five-star hotels in Antalya, one of the most popular tourism destinations in Turkey, were used to assess the aforesaid relationships. The results from structural equation modeling reveal that management’s simultaneous emphasis on internal communication, training, and internal market research as the indicators of internal marketing practices fosters customer-contact employees’ genuine emotions displayed in service encounters. Such internal marketing practices as well as genuine emotions boost employees’ customer-oriented behaviors, as manifested by enjoyment and needs. As hypothesized, genuine emotions partly mediate the effects of internal marketing practices on customer-oriented behaviors. Theoretical and management implications associated with the abovementioned results are discussed.     

An analysis on the emotional approach to segmentation: A study of yoga tourism

The purpose of this study is to empirically identify the pattern of tourists’ emotional responses to profile tourists and investigate their relationships with destination image and behavioral intentions in yoga tourism. Structured questionnaires were used to collect data from 395 tourists visiting Rishikesh, India. Cluster analysis uncovers three distinct clusters based on the pattern of tourists’ emotions: ecstatic, passionate, and unemotional. Multiple discriminant analysis confirms the validity of three clusters solution. The three yoga tourist clusters differ by their perception of destination image and behavioral intentions. Findings offer important implications for scholars and marketers to better serve this niche market.     

Social ties and venture creation by returnee entrepreneurs

Recent years have witnessed the return of individuals of Indian or Chinese origin from developed markets to their home countries to start new ventures. Returnee Entrepreneurs (REs) facilitate both direct technology transfer and indirect technology spillovers to local firms, thus contributing to the technological development of emerging economies. Much previous work is based on the integration of ethnic entrepreneurs in their host countries or business activities of transnational entrepreneurs that traverse their host and home countries. This study explores the role of social ties in venture creation by REs. Based on twenty case studies in India, the findings show that (1) local ties are indispensable for venture creation, and (2) the heterogeneity in the way REs leverage social ties across the host and home countries is contingent on the location of their intention to start up and generation of idea for their venture. The implications of these findings are discussed.     

The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study

Limited extant experimental research on advertising appeal effectiveness in the presence of price cues in a service offer provides the motivation for this study. While past research has found support for the effectiveness of both rational and emotional appeals in services marketing, this research, in the context of hotel advertising, shows that appeal type effectiveness may vary with the price level of the service. More specifically, this study finds that rational appeals are more effective than emotional appeals for low-priced hotels, but for high-priced hotels, rational and emotional appeals show no significant difference in influencing consumer evaluations of the offer.     

An examination of the congruence and incongruence between employee actual and customer perceived emotional labor

This study examines the effects of the congruence and incongruence between employee actual and customer perceived emotional labor on customer trust. Based on data collected from 510 service employee and customer dyads in restaurants, the results of response surface modeling indicate that customer trust is higher when employee deep acting and customer perceived deep acting are both high rather than both low. Customer trust is also higher when customer perceived deep acting is higher than employee actual deep acting rather than vice versa. The effects are different in surface acting: as employee surface acting and customer perceived surface acting increase, customer trust initially decreases, then increases, exhibiting a U‐shaped effect. Implications for both theory and practice are discussed.     

The role of actual,ideal, and ought self‐congruence in the consumption of hedonic versus utilitarian brands

To emotionally attach consumers to a brand and inspire brand loyalty, marketers often target the brand personality towards the consumer's actual or ideal self. The self is not limited to its actual and ideal dimension, however, and motivation to approach a desired self may vary depending on the consumer's personality. Thus, the current research is the first to link self‐congruence to self‐discrepancy theory by incorporating the ought self into the self‐congruence framework and taking into account self‐discrepancies as potential moderators of the self‐congruence effect. Additionally, hedonic brand nature is discussed as important condition for self‐congruence and self‐discrepancies exhibiting their fullest effect. The conducted study focuses on how actual, ideal, and ought self‐congruence influence emotional brand attachment and consequently brand loyalty. For brands of primary hedonic nature, findings confirm actual and ideal self‐congruence as drivers of emotional brand attachment, which in turn increases brand loyalty, while ought self‐congruence influences brand loyalty directly. Moreover, self‐discrepancies moderate the described relations, albeit their effect is contrary to theory‐based expectations. From these findings, the authors derive important implications for business practice and future research.     

情感性劳动中的角色误区

企业越来越重视顾客导向在提高企业竞争力方面的作用。在实际工作中,公司经理要求员工尽量做到快乐、友善、热情地接待顾客,很多文章也强调微笑服务给企业带来利润。然而,几乎没有文章阐明情感性劳动可能带来的消极影响。