Free-play impact by customer segment

Little is known about the effectiveness of casino free-play campaigns, despite hundreds of millions of dollars in annual redemptions. These costly play incentives are awarded to individual players, based largely on management’s evaluation of their historical play. Extant campaign-level research suggests these incentives may not be effective in driving spend per visit, but there has been no attempt to examine efficacy across player tiers (e.g., light, medium, and heavy users). Analysis of 365 days of performance data from a Las Vegas Strip casino produced varied results across tiers, but all tier-level findings indicated a failure to recover the face value of the free-play incentives. While no support was garnered for the house money effect, the results were consistent with the notion of loss aversion. The methodological approach outlined herein provides the means to critically evaluate free-play offers at the tier level, fast-tracking campaign optimization via more targeted revisions.     

我国劳动力流动的动态和预期经济效应分析

劳动力流动是市场机制发挥配置资源作用的表现。从静态分析看,劳动力流动调剂了供需双方缺口,提高了整个社会福利水平。从动态角度看,我国的中心城市和经济先发展地区具有吸引资金、技术和知识资本的优越条件,决定着劳动力流动方向,而且因累积循环作用,引起回波效应大于扩散效     

B2C网购环境下的顾客满意度与顾客忠诚度研究

通过对广州市各个高校共342位同学的实地和网上问卷调查,考察了B2C网购环境下的顾客信任在顾客满意度对顾客忠诚度之间关系的中介作用以及性别差异对该关系的调节效应。研究结果显示,在B2C网购环境下：顾客满意度对顾客忠诚有正向影响;顾客信任在顾客满意度与顾客忠诚的关系中具有中介作用;性别差异在顾客满意度与顾客忠诚度的关系中没有调节效应。     

跨国公司研发投资技术外溢效应探究:浙江案例

近年来,浙江吸收的跨国投资在促进产业结构升级、推动经济增长方式转型方面具有独特的优势。本文综合运用相关理论,通过实证研究,对跨国公司研发投资的技术外溢效应进行了实证分析。本文创新点在于,外溢效应的大小,更多地取决于本土企业竞争力的强弱,只有不断增强本地企业的技术创新能力,才能吸收跨国企业的技术外溢效应。     

请名人广而告之应注意的问题

广告主请名人广而告之,可谓商业广告史上的一个壮举,但一定要注意名人形象定位与广告商品形象要一致,以及这个名人曾为哪些产品作过广告、哪些名人曾为该产品作过广告,同时要注意推出名人广告的时效性、名人的酬金对企业成本、利润的影响等问题。     

Dynamics of capital account and current account in Sri Lanka

This paper enquires the dynamics of current account and capital account in Sri Lanka for the period 2001:Q1 to 2016:Q1 and also examines the role of some policy variables such as exchange rate and interest rate in this dynamics. Estimated autoregressive distributed lag (ARDL) bound testing approach to cointegration followed by error correction representation of the ARDL model have found that current account is caused by capital account and exchange rate, where capital account causes to produce a deficit in current account. In the dynamic adjustment of current account due to exchange rate, an evidence of J-curve phenomenon is noticed. Capital account is neither caused by current account nor by exchange rate but interest rate has a positive impact on it. Robustness of these findings is testified by the vector autoregression model, Wald test of Granger causality followed by an impulse response analysis and a variance decomposition analysis. These analyses, in addition, establish a negative impact of interest rate on current account. With the best of knowledge this is the first study that reveals the dynamics of current and capital account of Sri Lanka. Such a dynamics is critical from the policy perspective. Policy makers should caution before capital account liberalization.     

要素市场分割对货币政策区域产出效应的影响——基于全国省际静态面板数据的实证研究

在区域经济结构改革的背景下，要素资源的不完全流通性加剧了货币政策区域非对称性。本文使用2003-2015年省际面板数据回归分析要素市场分割对我国货币政策区域产出效应的影响，认为要素市场分割对我国货币政策产出效应产生了抵消作用。而后对比东中西部地区抵消效应发现：在扩张性货币政策条件下，资本品需求规模和收益率更高，劳动力市场更加活跃、再配置空间更大的东部地区，要素市场分割对货币政策效应的抵消作用更大。     

Calendar effect and the role of seasonality in consumer comment behavior: A longitudinal study in the restaurant industry

This study’s purpose was to assess the impact of temporal, seasonal and calendar effects, on guests’ comments in hospitality. The current study analyzed the differences in food and service quality using guests’ comments collected by a national restaurant firm over a period of one year. Comments were analyzed for season of the year, weekend versus weekday, busy versus slow days, and day of the week. Findings included statistically significant differences of (positive and negative) comments between day of week and busy/slow periods. Most notably, positive food quality comments were submitted more often during busy periods, indicating a possible need for training of employees who work during slow periods.     

Young consumers in the digital era: The selfie effect

This article investigates a mechanism named the selfie effect. By their frequent sharing of selfies on social media, perhaps displaying their cool new fashions or newly acquired tattoos, young people—unintentionally—help providers to promote their products and services, and thereby contribute to the commercial pressure. The existence of a selfie effect builds on hypotheses originating from a pilot interview study concerning how young adults master the consumer role. In this article, the existence of a selfie effect is investigated in a nationally representative web survey with 1,707 respondents aged 16–60, living in Norway. While 59% of the teenagers said they were posting selfies weekly or more often, only 2% among those in their fifties did. The multivariate quantitative analyses support the idea that teenagers and young adults, frequently online, become vulnerable in the consumer role. Particularly posting selfies and following bloggers increase consumer detriment and overconsumption.