企业处理顾客、供销商、同业者关系的战略观点

为了可持续发展,忠诚的顾客关系建立在企业集中战略资源满足顾客合理需求的基础上,是具有真实性、价值性和持久性的营销。稳定的供销关系,对于企业保证产品和服务质量、降低原材料采购和市场拓展成本、降低市场风险具有重要意义,是互惠互利、休戚与共的关系。而基于公平合作同业者关系,可以使企业与同业者分享技能、信息、技术和市场机会,分担成本。     

Planning food services for a campus setting

Providing appropriate food services in a campus setting is increasingly important due to more demanding customers and because clients have less time to go off-campus when they need to eat. Using a university campus as an example, this research looks at customer satisfaction with existing food services and explores various methods for determining where to locate new facilities. This campus currently has great needs for additional food services, and it is shown clearly where additional food services are required. Also, the methods used are compared in terms of their effectiveness in finding the solution.     

Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

顾客满意调查中的几个问题

本文针对顾客满意调查中的几个常见问题,讨论了顾客满意调查的目的、内容、方式、对象、过程及结果。     

培育消费技能:提高消费满足程度的关键

消费技能是消费者和消费资料相结合的技术和能力。这种能力从根本上决定着消费需要的满足程度。本文依据经济学原理论证了培育消费技能的必要性,并在对消费技能进行界定的基础上,提出了企业培育消费技能的对策。     

Sample Design and Allocation for Random Digit Dialling

Sample design and sample allocation methods are developed for random digit dialling in household telephone surveys. The proposed method is based on a two-way stratification of telephone numbers. A weighted probability proportional to size sample allocation technique is used, with auxiliary variables about the telephone coverage rates, within local telephone exchanges of each substrata. This makes the sampling design nearly “self-weighting” in residential numbers when the prior information is well assigned. A computer program generates random numbers for the local areas within the existing phone capacities. A simulation study has shown greater sample allocation gain by the weighted probabilities proportional to size measures over other sample allocation methods. The amount of dialling required to obtain the sample is less than for proportional allocation. A decrease is also observed on the gain in sample allocation for some methods through the increasing sample sizes.     

三阶随机占优准则在证券选择中的应用

通常可以用分布函数和分住数函数描述随机占优准则,Man-Chung Ng列举的两个例子说明在三阶随机占优条件下用两种方法得到的结论是不一致的,这与Levy的观点相反。该文分别将这两种方法描述的三阶随机占优准则用于上海证券市场的基金选择,发现用两种方法在应用中得到的结论并不总是一致的。由此验证用Levy提出的分位数方法描述的随机占优准则进行实证研究是不正确的,一阶和二阶条件除外。     

顾客让渡价值分析：逆向营销视角

随着社会经济和科学技术的发展,逆向营销从根本上改变了传统营销的观念和方式,消费者成为整个营销过程的主导者。通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意,并使企业能够在日趋激烈的竞争中更好地开展营销活动。     

质量心理学引论

文章从顾客满意的质量观，心理因素对质量形成、交换和消费全过程的作用，人们对质量的认知心理以及心理学在质量管理中的应用等多个角度，探讨了质量与心理学的关系，提出了建立新的质量心理学的课题。     

增值销售——企业发展的新起点

本文通过对技术、管理方面日新月异发展现状的分析,指出目前企业正面临着销售困难这一实际问题,并提出了相应的解决方案,即将企业内外部业务合理化改造与实现客户满意有机地结合,才能实现企业增值销售。