在线真人导购系统设计

本文基于FLASH多媒体和FMS流媒体互动相关的理论和技术,采用传统的“网络电子商务”购物平台为研究基础,针对网上商城存在的只能展示虚拟商品（图片）、用户无法试用商品、客户与客服人员之间沟通困难等问题,设计实现了一个基于FLASH、FMS的虚拟产品展示、试戴、真人导购的购物平台。     

上海地区大学生网购行为调查与分析

本文研究上海地区大学生网购行为的实证问题。通过调查问卷对上海地区大学生网购行为调查,来分析了解上海地区大学生网购的现状。其次分析购物群体特征和购物行为特征,对上海地区大学生网购行为中的选择商品类型、网站偏好、支配金额意愿、上网时间、网购频率、网购安全认识及网购动机进行调查。最后运用SWOT模型分析上海地区大学生网购行为,从而对上海地区大学生合理的网购提出一些建议。     

国际视域下的天津东疆港免退税政策的建议

天津东疆保税港区以其独特的地理位置、区位优势和政策环境优势为建立免税自由贸易港岛提供了有利条件。积极争取国家有关部门的支持,批准天津东疆保税港岛试行免税政策对天津成为以免税购物为主题的,融娱乐、休闲、购物于一体的国际知名旅游目的地具有里程碑意义,将会大大提升天津知名度和国际竞争力。本文通过对世界上其他国家和地区的现有＂离境退税＂政策和＂离岛免税＂政策进行分析,从中发现能促进东疆港免税购物成功发展的重要因素,并给出相关的对策建议。     

Shopping motives as antecedents of e-satisfaction and e-loyalty

Abstract

Customer loyalty is fundamental to the profitability and survival of e-tailers. Yet research on antecedents of e-loyalty is relatively limited. This study contributes to the literature by investigating the effect of motives for online shopping on e-satisfaction and e-loyalty. A structural equations model is developed and tested through data from an online survey involving 797 customers of two UK-based e-tailers focussing on hedonic products. The results suggest that convenience, variety seeking, and social interaction help predict e-satisfaction, and that social interaction is the only shopping motive examined with a direct relationship to e-loyalty. Data also show that e-satisfaction is a strong determinant of e-loyalty. These findings are discussed in the light of previous research and avenues of future research are proposed.     

Discount Store Retailing in Korea

Abstract

This study examined the effects of consumers' internal shopping motives and external store attributes on excitement that shoppers may experience at discount stores in Korean markets and the mediating impact of excitement on selected behavior outcomes. Among three types of shopping motives (socialization, utilitarian and diversion), diversion significantly affected the level of excitement that shoppers experienced at the discount store. Store attributes of facility-related convenience and a neat, spacious atmosphere had an impact on shoppers' excitement at the discount stores. Excitement positively affected shoppers' satisfaction and repatronage intentions in discount store retailing in Korea. The empirical study results have major implications for multinational retailers as well as for future research in the area of international retailing.     

You’re dead to me,but should you be? Using a retail database to classify American malls by occupancy and sales and an extended analysis of dead and dying malls

ABSTRACT

The study uses a shopping center database to classify malls by occupancy and sales. A factor analysis is conducted and reduces the large number of variables to a smaller number of mall constructs. The constructs are used to predict mall group membership by occupancy and sales. The results indicate that population and income are important variables towards mall occupancy and sales. An analysis of dead malls follows in order to produce more novel information for the growing interest in dead and dying malls. It is found through a second discriminant analysis that the prototypical characteristics of dead malls include; smaller in size, less population and lower income market areas. There were varying effects of renovation dates, competition and market age. Overall, the study benefited from examining dead malls more closely and provides more groundwork for future dead mall studies.     

Adventures,auctions and aspirations: Illuminating shifts,tensions and contradictions in consumers' leisure shopping experiences

Drawing upon the work of Simmel ([1907–1911] 1971) and other socioculturally oriented theoreticians (e.g. Campbell 1987; Thompson et al. 1994), this paper illuminates the composite and dynamic character of leisure shopping. Using three overarching themes – the adventure, the auction and the aspiration – the paper illustrates that leisure shopping experiences comprise a synthesis of opposites, involving dynamic shifts between for example spontaneity and control, delight and disappointment, dreams and fantasies as well as rational calculations and purposive planning. Leisure shopping is thus described as a form of rational recreation (Lash and Urry 2002), where consumers seek pleasure in highly rationalized ways.     

Food shopping behavior in the Arabian Gulf region: a comparative study

In the context of an online apparel setting, this study examined the effects of amount of information and music on consumers’ affective states (i.e. pleasure and arousal) and cognitive states (i.e. perceived risk and attitude toward the site), which in turn may affect consumer shopping response (purchase intent). The moderating role of situational involvement with online shopping on the relationship between music/amount of information and affective/cognitive stateswas further examined. Results revealed significant effects for amount of information and music in relation to consumer situational involvement with online shopping. In addition, results revealed a significant effect for pleasure on perceived risk and attitude toward the site which in turn affected purchase intent. The findings of this study provide valuable managerial insights to online retailers by indicating the importance of the amount of information available on an apparel website. Additionally, this study is a springboard in determining the significant effect of music on affect and shopping responses on online shopping websites.     

Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing

ABSTRACT

Research on how vulnerable consumers navigate various marketplaces and service interactions, developing specific consumer skills in order to empower themselves during such exchanges, has received inadequate attention. This paper contributes to this area by empirically drawing on a multi-perspective go-along travel study, consisting of a combination of in-depth interviews and observations of consumer and service provider interactions in mobility services. It addresses both factors that are a source of vulnerability and forms thereof during service interactions, thus unearthing critical mechanisms that explain why vulnerability comes into being. Further, the finding of four distinct forms of active coping strategies, building on the dimensions of proactiveness/reactiveness and explicit/implicit articulation, and how these are related to different forms of vulnerability, provides an understanding of coping with vulnerability during consumer and service provider interactions.     

B2C网店品牌资产及其驱动品牌忠诚机理研究

对B2C网店品牌资产驱动品牌忠诚机理的研究是从B2C网店品牌资产概念和构成要素以及B2C网店品牌关系对品牌资产与品牌忠诚的中介效应两个方面展开的。通过确定网店互动、网店审美、产品质量、网店知名度、网店体验和形象一致等6个网店品牌资产的测量维度,对品牌资产、品牌关系与品牌忠诚的关系进行了分析,并采用中国顾客的数据构建了结构方程模型,以检验品牌资产各维度驱动品牌忠诚机理。