关于体育课程的文化特征和价值

运动文化是体育课程文化的主体,体育课程传承运动文化。体育课程具有创造和超越、运动认知、生活教育和综合性等文化特征,且体现出文化载体和文化主体价值。建设体育课程应从指导思想、目标、内容和组织等方面加强科学设计,以充分体现体育课程的独特的文化品质和文化价值。     

增塑剂对淀粉基复合薄膜性能的影响

淀粉是最具发展潜力的天然生物降解材料之一,但由其制备的薄膜力学性能较差,脆性也较大。为了提升淀粉基薄膜的韧性,以甘油、木糖醇、聚乙烯醇(PVA1788)、聚乙二醇(PEG400)和山梨醇作为增塑剂,对淀粉基复合薄膜进行增塑改性,探究不同增塑剂对淀粉基复合薄膜性能的影响。结果表明:增塑剂对淀粉基复合薄膜的拉伸性能影响显著,当甘油和PVA1788的添加量分别为水基的2.63%和0.95%时,共同增塑得到的淀粉基复合薄膜满足拉伸强度高于5 MPa、断裂伸长率大于20%的性能要求;甘油分别与木糖醇和PEG400复配制得的复合薄膜的断裂伸长率也有明显提高;从溶解度来看,甘油与PEG400复配增塑时,淀粉基复合薄膜的溶解度最大,溶解性能最好;与甘油复配增塑膜相比,单一甘油增塑膜的表面更加平整,甘油与淀粉基复合薄膜的相容性最好。通过加入增塑剂,可以得到与明胶胶囊薄膜力学性能相当的淀粉基复合薄膜,未来有望替代明胶制备淀粉基植物胶囊。     

零售企业多渠道整合服务质量能提高顾客忠诚吗?

从传统零售商拓展线上多渠道的角度,研究了在多渠道零售背景下,实体渠道服务质量与多渠道整合服务质量相互之间的关系,以及二者对零售渠道顾客忠诚的影响. 调查了267名在同一零售商线下及线上渠道都有购物经历的顾客,通过结构方程模型揭示,多渠道整合服务质量对顾客忠诚有积极影响,实体渠道服务质量的提升有利于多渠道整合服务质量的提升,在多渠道环境下,实体渠道服务质量对顾客忠诚影响不显著. 该结论表明,一方面,零售商应加强实体渠道服务质量,这是多渠道服务质量整合的基础;另一方面,在多渠道环境下,应通过完善多渠道整合服务质量提升顾客忠诚度.     

Growth Constraints and Determinants of a South Pacific Island in a Global Economy: A Study of Fiji

Abstract

In a global economy, the South Pacific islands face unique constraints to growth. The study investigates whether Fiji was benefited by three-decade old open trade policies. Through a multivariate cointegration analysis, the study establishes the existence of a long-run relationship between open trade policy and physical and human capital resources. Although physical capital had a positive impact on growth, the existing complementary relationship between two kinds of capital requires that a threshold between physical and human capital needs to be attained before any negative influence on growth can be transformed into positive impact.     

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

ABSTRACT

Celebrity and brand mascot endorsements are very popular and often-used techniques by marketers. Marketers believe that celebrity and brand mascot endorsements provide a higher degree of appeal, attention, and customer recall ability compared with when this technique is not used. Marketers also claim that a celebrity affects the credibility of claims about a product and increases the memorabilia factor of the message, which may provide a positive effect that could be generalized to the brand. Primarily this essay has been designed such that it examines various parameters related to advertisements containing celebrity and brand mascot endorsements. Data were been collected from 150 respondents through questionnaire and subjected to t test, χ² test, and difference of means test to enforce the hypotheses that celebrity endorsements have impacts on customers’ perceptions and their purchase intentions. The findings of this study provide insights for marketing and brand managers to design and market their campaigns effectively.     

拓展训练引入高职院校体育教学探析

拓展训练是一种现代的体育教学方法和训练模式。高职院校的人才培养方向使得拓展训练理念引入体育教学成为发展趋势。因此,对高职院校开展拓展训练的优势进行分析,提出拓展训练课程模式以及拓展训练的教学原则和实施对策具有重要意义。     

Young Muslim Women and Sport: the Impact of Identity Work

Abstract

This article focuses on the relationship between young Muslim women’s identity work and their involvement in sport and physical activities. The concept of ‘identity work’ is used to underline the dynamic aspect of identity construction. The study is based on life‐history interviews with 21 Muslim women with immigrant backgrounds living in Norway, aged between 16 and 25 years. The study demonstrates how young Muslim women’s identity work is influenced by their ethnic and religious collective identities. While some of the women situate themselves clearly within their ethnic identity, others challenge the boundaries of their ethnic identity and some of the young women choose to focus more on religion than ethnicity. The study illustrates two major patterns that link young Muslim women’s identity work to their involvement in sport and physical activity. First, being a young woman and participating in sport is seen as a challenge to the boundaries of their ethnic identities. Therefore, young women who position themselves clearly within the framework of their ethnic identities are not interested in sport because doing sport is not seen as a respectable femininity. The young women who challenge the ideal of femininity by participating in sport have experienced being sanctioned or harassed because they participate in sport. Second, among those who regard religion (Islam) as a more important source of identification than ethnicity, being physically active is seen as important because of Islam’s health aspects.     

Questioning policy,youth participation and lifestyle sports

Young people have been identified as a key target group for whom participation in sport and physical activity could have important benefits to health and well-being and consequently have been the focus of several government policies to increase participation in the UK. Lifestyle sports represent one such strategy for encouraging and sustaining new engagements in sport and physical activity in youth groups, however, there is at present a lack of understanding of the use of these activities within policy contexts. This paper presents findings from a government initiative which sought to increase participation in sport for young people through provision of facilities for mountain biking in a forest in south-east England. Findings from qualitative research with 40 young people who participated in mountain biking at the case study location highlight the importance of non-traditional sports as a means to experience the natural environments through forms of consumption which are healthy, active and appeal to their identities. In addition, however, the paper raises questions over the accessibility of schemes for some individuals and social groups, and the ability to incorporate sports which are inherently participant-led into state-managed schemes. Lifestyle sports such as mountain biking involve distinct forms of participation which present a challenge for policy-makers who seek to create and maintain sustainable communities of youth participants.     

论游戏在体育教育中的价值

现代体育教育中人们越来越注重对于学生综合能力的培养,而不仅仅只是把体育教育作为身体锻炼的单一功能,不断开发体育教学的多内容、多功能,力图在缓解同学们脑力劳动的疲劳,加强体育锻炼促进身体健康的同时促进同学们多元素质的培养,以此来促进体育教育功能的最大化.在体育教育中善于利用游戏的元素,不仅可以起到锻炼身体的作用,还能增强同学们的整体协调能力、拉近老师与同学们的关系、活跃体育课堂的氛围、增进竞争意识、减轻身体疲劳.通过体育教育中竞争意识与多元素质的形成来提升体育教育的重要性的认知.     

物流成本管理模式的研究

由于现代物流管理理论引入我国的时间较短,目前物流成本等问题的研究仍处于起步阶段,企业中物流成本管理缺乏科学的依据和指导。研究物流成本的属性,提出准确核算物流成本的ABC核算方法和物流成本全面管理体系,可从本质上把握物流成本的特点,满足现代管理的客观需要,为企业降低成本、提高效益、适应激烈竞争的市场环境提供有效途径。