Assessing recreation carrying capacity of the environment attributes based on visitors’ willingness to pay

Recreation carrying capacity (RCC) is one of the most important indictors used in measuring the usage limits for the forest park resources. However, the consensus has not been reached with respect to the RCC’s content and its measuring metrics. In this paper, we attempt to establish a new RCC theoretical framework based on the demand theory of the tourism product characteristics. In the process, the choice experiment and orthogonal design methods are used in questionnaire designs and the conditional Logit model is used for parameter estimates. More than 700 park visitors are surveyed for data collection at the Shenyang National Forest park of Liaoning province in China. The primary park attributes being considered encompass vegetation, coverage, water quality, number of rubbish on the park trail path, admission fees, and congestion. The carrying capacity threshold for each specific attribute is identified.     

How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

In cause-related marketing (CM), companies promise a donation to a cause every time a consumer makes a purchase. We analyze the impact of the size of this donation on brand choice (tactical success) and brand image (strategic success). Our results reveal different effects of donation size on these success measures. For brand choice, the effect of donation size is moderated by a financial trade-off for consumers, whereas the effect on brand image is moderated by donation framing. Specifically, we show that donation size has a positive effect on brand choice if consumers face no financial trade-off; i.e., if they do not have to choose between triggering a donation or saving money. The effect is negative if a trade-off exists such that higher donations come at higher costs. Brand image is enhanced by larger donations if the framing is nonmonetary (e.g., the campaign promises the provision of vaccinations), whereas donation size has a negative effect if donation framing is monetary (e.g., the campaign states the Euro amount). If campaigns use a combination of both frames, the effect of donation size on brand image has an inverted U shape. Our results suggest that CM enhances tactical and strategic success only if firms select the right donation size, taking into account donation framing and financial trade-offs.     

Preferences and Willingness to Pay for Green Hotel Attributes in Tourist Choice Behavior: The Case of Taiwan

Although many companies in the hotel industry aim to pursue more sustainable and socially responsible practices, the present literature shows mixed results with regard to tourist reactions to such moves, especially for the service quality perception impacted by implemented green practices and the willingness to pay more for such actions. Unlike previous research examining tourists’ preferences for separate green hotel attributes, this study identifies the determinants of tourists’ choice of green hotel attributes. Additionally, the study measures the willingness to pay (WTP) for such services, in the context of the Taiwanese market, using the stated preference of combined green hotel attribute scenarios. A multinomial logit (MNL) model is employed to estimate the relative influence of behavioral and facility attributes on choice behavior. Furthermore, the study examines determinants influencing respondents’ choice of green hotel attributes. A latent variable class model (LVCM) approach is applied in the estimation of the unobserved heterogeneity, and a total of 390 valid respondents were used in the analysis. The empirical MNL results indicate that while tourists prefer luxury rooms and the provision of personal toiletries, they are also willing to accept reduced service quality. Additionally, sex, income, and age have significant influences on tourist choice behavior. The results of the LVCM model demonstrate that respondents with high levels of the green consumption trait are more likely to choose hotels that have a greater number of environmentally friendly attributes. The implicit amount that tourists are willing to pay for room quality is around US$13, for the provision of personal toiletries is about US$22, and for service quality is US$12, but they also require a discount of approximately US$11 in order to accept the common practices of green hotels. This study is useful in providing the hotel industry and government with quantitative information that can be used to develop and implement better green hotel policies.     

凝聚态物理学大师海因里希·罗雷尔博士

瑞士物理学家和发明家海因里希·罗雷尔与德国物理学家和发明家格尔德·宾尼希合作发明扫描隧道显微镜(STM),STM的发明被国际科技界公认为20世纪80年代世界十大科技成就之一,它开启了纳米科技的新纪元,催生了介观物理学。罗雷尔博士对中国人民十分友好,1997年退休后曾多次访华(包括2011年对内蒙古科技大学的访问)并进行多场学术演讲和交流,为发展中瑞两国人民之间的传统友谊和推动两国科学家之间的学术交流作出积极贡献。     

Second-party and third-party punishment in a public goods experiment

We experimentally investigate whether third-party punishment is more effective than second-party punishment to increase public goods contribution. In our experiment, third parties first played the standard public goods game and then made punishment decisions as independent bystanders. We find that third parties punished more frequently, severely and less antisocially, resulting in a higher contribution level than that driven by second-party punishment. The third party’s exaggerated emotion towards free riders is proposed to explain their superior punishment effectiveness.     

将DSP技术引入“数字信号处理”实验教学的研究

针对数字信号处理课程实验,在现有基于MATLAB开展实验的基础上,提出了引入DSP技术的方案。以FIR数字滤波器为例,详细描述了该内容使用MATLAB现DSP开发软件进行实验的过程与主要结果。实践表明,在数字信号处理课程实验中增加DSP实现环节,能有效地提高学生的工程实践能力。     

$$\mathcal{D}$$-optimal Minimum Support Mixture Designs in Blocks

An easy method to construct efficient blocked mixture experiments in the presence of fixed and/or random blocks is presented. The method can be used when qualitative variables are involved in a mixture experiment as well. The resulting designs are -optimal in the class of minimum support designs. It is illustrated that the minimum support designs are more efficient than orthogonally blocked mixture experiments presented in the literature and only slightly less efficient than -optimal designs.