消费者绿色出行的心理因素分析

文章借鉴计划行为理论构建了绿色出行心理因素的概念模型,通过大样本的数据调查,开发了绿色出行行为及心理因素的测量工具,并应用结构方程模型进行实证分析。研究发现:意愿、感知行为控制两个因素都对绿色出行有直接的影响作用,而意愿对绿色出行的预测作用更大;态度、主观规范两个因素均对意愿有直接的影响作用,而态度对意愿的影响更强;在影响绿色出行的因果链条中,最重要的链条是感知效力→态度→意愿→绿色出行。最后,探讨了研究发现对于促进绿色出行的启示。     

Formation of entrepreneurial intentions in a regional context

Research on the impact of the regional environment in the very early phase of the business start-up process is currently limited. This paper contributes to the literature by analysing the influence of regional factors on the formation of entrepreneurial intentions within the theory of planned behaviour (TPB) framework. The rationale is based on the previous literature which posits that regional conditions have implications for individual perceptions, which, in turn, constitute the foundation of the three antecedents of intention in the TPB model: attitudes, subjective norm and perceived behavioural control. A multilevel analysis based on a random sample of 834 Finnish working-age individuals, combined with the official national statistics at the municipality level supports the proposition that regional conditions have an indirect impact on the intent to become an entrepreneur. The population density, the level of education, income and wealth and the rate of public and manufacturing sector employment of a region are found to moderate the individual formation of entrepreneurial intentions. This study supports further development of the theoretical understanding of entrepreneurial intentions by demonstrating that regional characteristics are important moderating influences in the TPB model.     

A solicitor's perspective on charitable gifts in wills

• In the climate of public spending cuts, charities are increasingly expected to fill the gap. Yet charities themselves face huge challenges. Not just increasing demand for their services but falling income and low investment returns. Encouraging philanthropy has never been more important, and that includes legacy giving. Following the announcement last year of the Government's major inheritance tax incentive to encourage us to give more to charity on our death, the time is right for a major report on current trends in charitable legacy giving. Late last year, Mishcon de Reya undertook the most detailed analysis ever by a firm of solicitors of its clients' wills. In a study of over 1000 wills, we did not just look at how many people leave a legacy to charity. We considered the value of the legacy, the type of legacy, the likelihood of the charity ever receiving it, whether clients prefer to give to multiple charities, and the most popular charitable sectors. This article will give a quick overview of our research followed by a more detailed look at the three types of legacy to charity: cash—‘for example, I leave £10,000 to charity’,—specific items—‘for example, I leave a painting to charity’—and residuary gifts—‘for example, I give half my estate to charity’. The article will then briefly touch on the charity sectors most favoured by our clients before giving a brief summary of Mishcon de Reya's key findings in conclusion.

Copyright © 2012 John Wiley & Sons, Ltd.     

试论全面抗战时期中国国民党对抗战领导力量的认识

全面抗战时期（以下简称抗战时期）,中国国民党（以下简称国民党）不仅认为抗战领导力量是执政党的理所担当;而且围绕着以＂三民主义＂为根本思想指导的抗战建国国策和根本任务,在党的建设、对外关系处理、国内各民族关系处理、组训民众、战时计划经济体制等方面,对体现其抗战领导地位和发挥抗战领导作用方面也有着系统的认识。     

加入WTO挑战计划经济文化

当前,我国加入WTO的进程在加快。加入WTO必将对中国的计划经济化带来巨大的挑战,因此,从化层面做好“入世”前的准备即实现从计划经济化向市场经济化的转型,对于我国顺利加入WTO并获得益处是至关重要的。本人论述了市场经济化的内涵以及计划经济化的表象,在此基础上提出了实现计划经济化创新的相应对策。     

基于计划行为理论的农户耕地转入和转出意愿对比研究

［目的］农民耕地原子化程度不断加深,现行的家庭联产承包责任制已不能适应农村商品化和市场化的进程,严重制约了农村地区的经济发展。对山东部分农村地区农户进行耕地转入和转出意愿对比分析,以促进农村地区耕地流转提出可行性的建议,以期加速农村地区市场化进程,实现经济快速发展。［方法］以计划行为理论为基础,文章以行为态度、主观规范、感知行为控制3个潜在变量, 11个可测变量构建农户耕地转出和转入意愿模型,以山东省6个地区549户农户的实地调查数据为样本,利用结构方程模型对农户耕地流转意愿进行实证分析。［结果］行为态度和知觉行为控制对农户耕地转入和转出意愿都具有显著影响,且标准化路径系数都为正; 主观态度对耕地转入意愿具有显著性影响,其标准化路径系数为负,对转出意愿的标准化系数为正; 11个可测变量分别对相应的潜在变量都有显著性影响。［结论］行为态度对农户耕地转入和转出的影响效果不同,转入耕地的农户主要从耕地固有价值出发,而转出耕地的农户主要从经济理性考虑; 主观规范中4个可观测变量对农户耕地转出和转入的影响具有一致性; 知觉行为控制中农户的契约意识对耕地转出重要性大于耕地转入。     

基于SEM的农户绿色农业生产行为研究——来自新疆352个样本农户的证据

目的 农户作为生产经营的主体,农户的绿色生产行为决定着绿色农业的发展方向。此研究分析影响农户绿色农业生产意愿及行为的相关因素及路径。方法 文章基于新疆各地州的352份农户调研数据,运用结构方程模型实证分析各影响因素对农户绿色生产行为的影响程度以及各影响因素的形成机理。结果 （1）农户对绿色农业的认知、政策的引导、感知利益和绿色生产意愿与农户的绿色生产行为呈正比,感知成本则对农户绿色生产意愿和行为具有负向作用。（2）农户的绿色认知越清晰,绿色生产意愿越强烈,政府的政策补贴和推广力度越强,越能刺激农户进行绿色生产行为。（3）农户感知到花费的金钱、劳动和精力越多,则会削弱农户的绿色生产行为。结论 行为态度、主观规范、行为控制和感知利益对农户绿色生产行为均有正向作用,其中各项指标对农户绿色生产意愿和行为的影响程度各不相同,但相对而言,农户的行为态度和主观规范对绿色生产意愿的影响更为显著,感知利益对农户绿色农业生产行为影响更强。     

基于SEM的长租公寓租客持续租赁意愿影响因素研究

为解决住房问题国家出台了一系列政策来发展住房租赁市场,长租公寓由此应运而生。然而在其快速发展的过程中暴露很多问题,使租客持续租赁意愿逐渐降低。以期望确认理论和计划行为理论为研究基础,构建长租公寓租客持续租赁意愿理论模型,探讨其影响因素及其作用机制。研究发现：知觉行为控制对租客持续租赁意愿的正向影响作用最强,其余依次为租客满意度、主观规范;租客满意度受到租客态度与期望确认程度的正向影响,其中租客态度影响作用最强;租客期望对期望确认程度产生负向影响,感知质量对期望确认程度产生正向影响。根据研究结果提出建议,增强租客持续租赁意愿。     

Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce

ABSTRACT

This study investigates the variables that determine small online vendors’ intentions to continue engaging in social commerce. Based on the theory of planned behavior (TPB) and social exchange theory (SET), eight hypotheses were developed to (1) identify the antecedents that influence small online vendors’ attitudes toward social commerce, subjective norms, and perceived behavioral control; and (2) examine the causal relationships among the variables with respect for continuous usage intention. A questionnaire survey was used to collect data on a sample of 166 small online vendor managers and employees. Partial least squares (PLS) was used to validate the proposed model. The findings show that social exchange factors (perceived benefits and commitment) significantly affect small vendors’ attitudes toward social commerce. The results further confirm the validity of TPB, i.e., attitude and perceived behavioral control have significant impacts on continuous usage intention in relation to social commerce. The findings of this study provide important insights into the antecedents of attitude for academics and practitioners, application of social computing in commerce for engaging in service innovation, and have the potential to contribute to the development of effective online marketing strategies.     

For Indian online shoppers,have saying and doing parted ways?

Grounded in the theory of planned behavior (TPB) and based on both perceptual as well as behavioral data, the study explores e‐service quality (e‐SQ) dimensions’ influence on merchandise value perception (MVP) and how these value perceptions, in turn, impact shopper loyalty intention, finally leading to word‐of‐mouth (WOM) and store patronization behavior. The model was tested for measurement and structural validity, mediation by MVP, and moderation by gender. Findings suggest that: (1) e‐SQ dimensions of efficiency and fulfillment have direct effect on MVP; (2) MVP is a key mediating variable facilitating “indirect‐only” mediation between e‐SQ dimensions and online shoppers’ loyalty intentions; (3) mediation by MVP is not moderated by gender; (4) strong association between shoppers’ loyalty intention and intention to spread positive WOM; and (5) “saying” and “doing” are incompatible because online shoppers’ loyalty intentions or WOM do not translate into store patronization behavior.