Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

实施人才资源开发策略提升企业核心竞争力

随着知识经济全球化时代的到来,人才资源成为第一资源和核心竞争力。本文就人才资源的开发策略进行研究探讨,对职业生涯管理、知识管理、组织文化、学习组织等具体开发战略进行剖析,为企业提高人才配置效率和核心竞争力提供支持。     

省域经济竞争力体系模型构造的研究

省域经济竞争力是一个多层次的竞争力体系，其中包括了纵向的省、市、县三级经济竞争力和横向的产业、行业、子行业与产业集群竞争力。每个竞争力都可根据其特点建构出相应的竞争力模型，这些模型从不同角度揭示出省域经济竞争力的内容和规律性，为省域经济竞争力的分析提供了一个相对完整的模型体系。     

如何科学认识和正确行使权力

全面、准确地认识公共权力的基本属性,必须以马克思主义为指导,吸收借鉴古今中外优秀的理论成果,充分认识并理解公共权力所具有的共有属性:公共性、有限性、服务性、扩张性和腐蚀性等。要正视当前权力运行中存在的“四化”问题,即:公共权力私有化、权力行使随意化、权力监督软弱化、权力机制滞后化等。树立正确的权力观,就是要在把握权力属性的基础上,做到科学用权、民主用权、依法用权、高效用权、合理用权和受民监督。     

贯彻四中全会精神,加强高校党的执政能力建设

党的十六届四中全会通过的《中共中央关于加强党的执政能力建设的决定》，主题鲜明，论述深刻，内涵丰富，重点突出，是指导全党担当起执政兴国历史使命的行动纲领，是对马克思主义党建理论的创新和发展。加强党的执政能力建设，必须充分认识党的执政能力建设的重要性和紧迫性，正确把握党的执政能力建设的主要经验、指导思想、总体目标和主要任务。提高党的执政能力关键在于加强党的建设。贯彻《决定》精神，联系高校实际，从思想上、作风上、组织上和制度上全面加强高校党的建设，不断增强领导干部的执政意识，提高领导水平，才能更好地完成高校的根本任务。     

浅析工业设备支撑体系方案优化的思路

设备承重支撑体系是一种特殊的结构形式,在我国工业项目中的应用范围越来越广,设备支撑结构体系类似于民建钢框架结构、钢框架-支撑结构体系。重型设备的支撑点主要集中在结构体系的局部楼层,导致上下楼层质量、刚度比例偏差较大,设备布置偏心,不满足抗震设防要求[1]。随着传统工业的工艺技术不断革新、新型工艺技术的发展、重型设备的出现,优化钢结构承重支撑体系势在必行。在满足承载能力和使用要求的前提下,可打破常规规则与相对不规则结构形式间的界限。依据结构专业设计条件[2]、操作楼层和承重楼层分别设计的优化思路,对降低钢材用量、节约项目成本具有现实意义。鉴于此,论文主要对现阶段工业承重体系的优缺点进行分析,提出其承重钢结构体系优化的构想和措施。     

矿山机电设备管理中存在的问题及解决对策

机电设备是矿山生产当中的重要工具,其能够帮助工作人员开展生产作业,提高工作效率,有效解放劳动力,使矿山企业拥有高效、快速、简便的生产方式。在矿山生产当中,利用机电设备进行作业,能够减少因工作人员的疏忽而造成的失误,提高矿山生产的安全性。所以在矿山生产当中,机电设备十分重要。论文首先分析矿山机电设备管理的意义,然后分析矿山机电设备管理中存在的问题,最后从三个方面分析矿山机电设备管理的措施。     

汽轮机的运行和故障分析

企业的经营生产离不开电力的供应,而现阶段我国的电力供应依靠发电厂供电,通过汽轮机等一系列机械设备来产生电能。就目前的情形来看,为了保证我国更好地发展,还需要加强对电力设备的保障,而汽轮机则是其中的重要环节。     

CEO power and annual report reading difficulty

We examine the impact of CEO power on reading difficulty of corporate annual reports. We find that CEO power is positively related to reading difficulty, implying that annual reports of corporations with powerful CEOs are difficult to read and understand. More importantly, we find that the relation between CEO power and reading difficulty is moderated by earnings performance or corporate governance. Additional findings suggest that this relation becomes stronger for firms with lower financial reporting quality or for CEOs with shorter tenure. Our study not only joins the debate on the consequences of powerful CEOs but also uncovers several factors that moderate the relation between CEO power and annual report reading difficulty.     

中小家族企业的创新经济学分析

创新经济学将技术创新在企业、研究机构等经济体中的发展作为主要研究对象,企业家的创新同样也是增长的动力;对我国一些地区中小家族企业的调研表明,立足于新技术、新管理和创新人才的支持是加入世界贸易组织后企业创新的进展。本文结合实际材料,对这两方面的研究展开了分析。