Consumer evaluation of self-service innovation failure: the effect of brand equity and attribution

The purpose of this study is to examine how, when a self-service innovation fails, customers evaluate different levels of brand equity and how the brand equity effect is moderated by consumer attribution and service recovery. Based on two experimental studies, the results indicate that high-equity brands suffer less from the adverse effects of self-service innovation failures when compared with low-equity brands. However, self-service innovation failures are more detrimental to high-equity brands if they are caused by service providers' internal factors as well as low service recovery.     

How professional service firms compete in the market: an exploratory study

Abstract

This study investigates how professional service firms (PSFs) compete in the market. Drawing on strategic marketing literature, a managerial rather than customer perspective is adopted. The study investigates the competitive positions sought by professional service providers and the specific marketing activities actually undertaken to achieve these positions. Thirty-seven depth interviews with senior management from a range of PSFs indicate that firms seek to differentiate themselves by developing long-term relationships, providing better service quality and greater value, and developing brands with strong reputations. Organisations typically seek such interrelated competitive positions simultaneously. A list of marketing activities used by the PSFs to achieve these competitive positions offers practical insights into the specific activities needed to achieve the various competitive positions sought.     

中小企业集群与技术创新

技术创新对中小企业集群的健康成长十分重要，文章分析了中小企业集群与技术创新的关联性，阐述了在我国中小企业集群中技术创新的种类和途径，指出了我国中小企业技术创新过程中存在的问题，认为我国中小企业应重视企业发展中的技术创新，以创新提升自身实力。文章建议我国中小企业应制订在创新方面的发展战略，并建立集群内的技术创新体系。     

基于过程域的航空装备技术服务质量评价模型研究

针对我国航空装备技术服务发展现状，以国家军用标准规定的技术服务要求为基础，借鉴软件开发过程能力成熟度评价的思想与方法，分析了航空装备技术服务质量评价的依据，研究了航空装备技术服务质量评价的过程域及关键实践，提出了航空装备技术服务质量评价准则。     

教育技术——教育中的现代服务业

教育技术是服务于教学和科研的,又由于和最新的技术和理论紧密联系,本文提出了教育技术是教育中的现代服务业这个概念,并分析了它作为现代服务业对教学和科研的重要性、作用、目前存在的问题以及发展方向。     

消费信贷的发展现状及促进建议——以陕西省为例

消费信贷是当今世界各国促进信用消费的主要形式,对经济增长具有积极意义。后金融危机时代,我国经济发展速度稳步上升,发展个人消费信贷是保持经济继续平稳较快发展的重要途径。本文在阐述消费信贷理论的基础上,对陕西消费信贷的现状和存在的问题进行分析,在借鉴美国消费信贷的经验及启示的基础上,有针对性地提出进一步发展消费信贷的对策和建议。     

第三方物流信息系统中基于agent的web服务组合研究

为解决第三方物流信息系统中web服务智能组合问题,对基于agent的web服务组合开展研究,提出基于agent的Web服务组合模型,设计服务组合的流程,分析基于agent的物流web服务组合关键问题。     

大国消费品牌强国生产品牌

国际城市需要品牌,品牌造就国际城市,品牌需要国际城市的依托,而国际城市要凭借品牌的点缀.我们应该有条件进口一部分国际品牌,满足新生富裕阶层的需要,但只有输出品牌和服务,才标志着跨进强国的行列.在品牌经营上要实施差异化经营,这是对购物中心定位、大型百货店发展提出的要求,要扩大品牌在经营中的比例,同时,中国经营品牌化是一种趋势,要求品牌引进有重点,以完善小康型社会对商品需求为主体,采取多种形式使广大消费者认识品牌的价值,重视品牌的宣传和推介,提高和增强广大消费者的品牌意识.品牌体现的是商品价值,需要通过服务和营销才能把商品卖出去,需要相适应的精致服务和配套服务.要创建服务品牌,提高服务品牌的质量,提供与品牌商品相适应的服务方式和服务形式.     

基于多元线性回归的上海市生产性服务业和汽车产业发展的关联分析

生产性服务业是上海市“十二五”重点发展产业,“十二五”期间是上海市汽车产业的关键时期,发展基于汽车行业的生产性服务业将有效促进上海市两大关键产业的发展.从上海市生产性服务业和汽车产业发展的实践出发,基于生产性服务业和汽车行业的关联性概念模型,应用多元线性回归技术,通过对上海市生产性服务业、汽车产业及其外部环境因素的多元线性回归,论文研究了上海市生产性服务业、汽车产业和外部环境的数量关联及其含义.     

A Critical Assessment of Basel III and its Implications on the Mauritian Banking Sector

This paper probes into the application of Basel III in Mauritius. Findings show that although Mauritian banks are well-capitalized and carry excess liquidity, they will have to restructure their balance sheets by incorporating highly liquid assets such as government securities. While Basel III will foster greater financial stability, this will translate into lower supply of credit, higher cost of credit and lower returns with potential strains on SME lending. Similarly, Bank of Mauritius’s ability to control credit growth will be hindered because banks’ existing leverage ratios are already higher than the stipulated minimum leverage ratio of 3%. To harness the full benefits of the reforms, additional measures tailored to the specificities of the Mauritian economy will be needed. Other challenges prevail like establishing robust data management, risk methodologies, reporting systems and IT architecture as well as identifying the timing and the size of the Countercyclical Capital Buffer. Local banks anticipate Basel IV in the coming years as a refined tool.