成功开发新产品的配置关系研究

如何进行有效的新产品开发与提升竞争力一直是困扰着企业的重大难题。原因是影响新产品成功开发的因素错综复杂,难以把握,多达几十甚至百个之多,是亟待研究的重要课题,目前尚缺乏较深层次的研究。本文通过对这些众多复杂因素的问卷调查研究和分析,发现要成功实现新产品开发,需要有效地处理6个配置关系。这个结果能将众多因素的复杂管理简化为6个配置关系的管理,大大地降低了新产品开发复杂性带来的困惑和难度。     

Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

We report on two studies (a single and a multi‐industry) that empirically investigate a nomological network of relationships between strategic business unit product‐market strategy (differentiation, cost‐focus, and product‐market scope), marketing capabilities (architectural and specialized capabilities, as well as their integration), and business unit performance (market effectiveness and subsequent one‐year objective cash flow), along with a series of controls. Addressing important lacunae in the resource‐based view our main research objective is to augment understanding of how critical firm‐level marketing capabilities enable the realization of strategy, thus, further advancing both the resource‐based view and more recent capabilities theorizing. Specifically, we test seven hypotheses and find strong evidence that both architectural and specialized marketing capabilities, and their integration, positively mediate the product‐market strategy and derived business unit performance relationship. In contrast to many extant studies, both survey and objectively measured data are combined, and because the secondary data collected contains both resource‐level (input) data and subsequent one‐year financial data, a higher level of confidence may be attributable to our findings. Copyright © 2009 John Wiley & Sons, Ltd.     

Crowding,satiation, and saturation: The days of television series' lives

The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturated—reduced in their ability to support products—as a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation. Copyright © 2014 John Wiley & Sons, Ltd.     

Sequential point estimation of normal mean under LINEX loss function

A sequential point estimation of the mean of a normal distribution is considered under LINEX loss function. The regret of sequential procedures are obtained. Furthermore, it is shown that a sequential procedure with the sample mean as an estimate is asymptotically inadmissible. An accerelated stopping time is also considered. Received: December 1999     

财务预算管理的作用

所谓财务预算管理(又称"预算控制"),是指在企业资本计划和运营计划的指导下,为企业各项业务以及执行各项业务的责任主体确定明确的目标,以此作为其工作开展和业绩评价的财务参照标准,从而实现公司战略、经营计划和日常业务执行紧密结合的有效管理工具。预算管理是一种非常有效的管理制度,在企业的经营管理中起到了积极作用。     

论标准监督在产品质量监督中的作用

现代产品质量监督不仅仅是对产品质量的抽查与检验,更是通过对产品生产企业质量监督管理体系的指导提高企业产品质量控制水平的工作。本文就标准监督在产品质量监督中的作用进行了简要论述。     

三表学生复变函数课程教学的尝试

在数学教学中,认知固然重要,但情感因素对学习者的影响也不可忽视。积极的情感因素可以激发学生的学习兴趣,从而提高学习成绩。     

政府信用建设的基本架构与设想

“通过制定、发布和实施标准，达到统一”是标准化的实质，“获得最佳秩序和社会效益”则是标准化的目的。制定行业标准是为了规范行业内企业行为。并方便社会公众对业内行为规范的识别和监督。     

高职院校校内节水灌溉技术实训基地功能的研究

通过对山西水利职业技术学院校内节水灌溉技术实训基地功能的研究,指出了实训基地所具有的育人、示范、研发、鉴定和服务五大功能平台,并提出不断创新实训基地建设机制,提升实训基地的附加值的新思路。     

会计稳健性根源探析

利益相关者之间的信息不对称是会计稳健性产生的根本原因。损失函数的不对称包括契约性的和非契约性的。遭受损失的契约方会向管理当局和非契约方寻求帮助以降低其损失,准则制定机构和法律制定机构会分别制定更加稳健的会计准则以及执行严格的法律法规,从而保证处于信息劣势方不发生损失或者降低损失程度。准则以及各项法律法规在一定程度上形成了外部公司治理机制,从而产生了会计稳健性。