What Can Be Learned from DuPont and the Freon Ban: A Case Study

Between 1974 and 1988, executives of DuPont, the world's largest producer of CFCs, were confronted with emerging evidence that CFCs were destroying the stratospheric ozone layer. The difficulty that executives face in such cases is that scientific knowledge develops over time and does not necessarily proceed in a straight line toward true conclusions. At the beginning of a new field of research, there is much uncertainty and disagreement among the experts. The solution of the ozone problem required a remarkable cooperation among science, business, and international governments. After looking at the role of DuPont executives in this drama, and the difficulties facing any executive dealing with uncertain science, the paper turns to an evaluation of the field of Business Ethics to see what light it might throw on this and analogous problems. Finally, the paper offers specific suggestions in terms of principles in dealing with uncertain science, and concludes that the course of action that DuPont followed, including some mistakes, can serve as a model for analogous crises.     

建设工程施工专业分包的合同价款支付

以我国现行建设法规为依据，借鉴成熟的国际工程总分包合同体系——FIDIC合同体系，研究我国分包合同文本处理合同价款支付问题的成功与不足，使按照合同控制工程造价，控制质量和进度能真正落到实处。     

略论企业诚信与商业伦理

恪守道德、诚信经营对企业至关重要。按照企业诚信与商业伦理的基本观点及其内涵进行实践,是中国企业健康成 长所必需的。     

论质量道德建设

质量道德是调节人们质量行为的准则,可以起到抵制、反对、揭露、纠正损害质量的作用。本文分析了质量道德与一般道德的关系,并从心理学角度分析了质量道德的形成机制。     

Corporate social responsibility and marketing: An integrative framework

This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased stakeholder support. Isabelle Maignan (imaignan@feweb.vu.nl) is an assistant professor of marketing at the Vrije Universiteit in Amsterdam in the Netherlands. Her research focuses on corporate social responsibility and its marketing dimensions in an international setting. Her work has appeared in theJournal of the Academy of Marketing Science, theJournal of International Business Studies, theJournal of Business Research, theJournal of Advertising, among other journals and conference proceedings. O. C. Ferrell (oc.ferrell@colostate.edu) is chair and a professor of marketing at Colorado State University. His research focuses on marketing ethics and corporate social responsibility. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Public Policy and Marketing, as well as other leading journals. In addition, he is the coauthor ofMarketing: Concepts and Strategies, Business Ethics: Ethical Decision Making and Cases, Business and Society: A Strategic Approach to Corporate Citizenship, Marketing Strategy, and other textbooks.     

信用的二重性探究

人类最初产生的信用 ,是包含在公道和友谊之中的信用 ,后来才产生借贷这种经济学意义上的信用。信用同时具有伦理品性和经济品性双重属性。现代信用既具有私人物品的竞争性、排他性 ,又具有一般公共物品的非竞争性、非排他性特征 ,还具有一般公共物品所不具备的无形化及以社会道德为基础等特殊性。信用作为公共物品仍是经济品性和伦理品性的同构体     

面向职业发展的企业人力资源评价

20世纪90年代以来人力资源成为企业战略资源,合理确定人力资源价值成为战略人力资源管理研究内容之一。本文按照职业发展观的思想提出基于比较排序的企业人力资源评价基本观点和基本理论。     

谈谈编辑的职业道德

市场经济条件下，人们的思想、观念发生了深刻的变化，以权谋私，权钱交易，渗透到各行各业，如何进行行业自律，如何规范自己的道德行为，近在眉睫。做为从事新闻出版宣传工作的编辑在职业道德建设方面更应率先垂范，不仅要做传播化的使，更应做奠定职业道德的模范。     

试论旅游院校(系)大学生职业道德教育

旅游从业人员良好的职业道德是保证旅游业健康发展的重要条件，旅游院校（系）为旅游业输送大批具有良好职业道德的合格毕业生，并在旅游业中发挥主导作用，是提高旅游从业人员整体职业道德水准的重要途径。旅游院校（系）在思想政治教育中要通过各种形式突出职业道德教育。     

浅析和谐社会中的政府行政伦理建设——美国经验的启示

党中央提出构建社会主义和谐社会．而政府保持清正廉洁是构建和谐社会的重要因素。美国政府已经基本形成一个相对完整的政府行政伦理体系，而其体系的建设则经过了上百年的历程，是由他律转变为自律的过程。美国政府道德规范体系的构建经验对我国有一定的借鉴意义。