Financial liberalization and remittances: Recent panel evidence

We investigate the impact of financial liberalization on remittances to 84 countries over the period 1986–2005. Explicitly accounting for the multidimensionality of financial reform, we find that the various dimensions impact remittances differently: Increased economic freedom in the financial sector, as captured by absence of direct government control over the allocation of credit, has a positive and immediate impact. However, the improved robustness of financial markets, as captured by the development of security markets, improvement in the quality of banking supervision, and removal of stringent restrictions on interest rates and international capital, has a negative and lagged effect. The net combined effect reveals that financial liberalization may have a modest negative impact on remittances in the long run.     

Conceptualizing and managing service supply chains

The supply chain management (SCM) literature is dominated by studies in industrial markets and studies that deal with the supply chains of manufactured goods. This paper develops a framework for conceptualizing and managing the supply chains of services. The few studies that deal with services' supply chains either focus on a particular business service sector or they adopt an unvaried approach to the management of different service supply chains. The paper draws insights from the existing frameworks for SCM and takes into account the peculiar characteristics for the production and delivery of services across several service industries. Based on the analysis of several processes, areas of concern for supply chain managers are identified, and a research agenda for services SCM phenomena is proposed.     

Directors' Diversity and Board Performance: Evidence from East African Microfinance Institutions

Active board participation is one of the main challenges faced by microfinance institutions. This article sets out to explore the effect of board of directors' characteristics (age, gender, and education) on their ability to effectively perform their board roles (monitoring and resource provision). Microfinance policy makers are concerned with the role of boards in terms of the performance of the industry. This study used the agency theory and resource dependence theory to test the relationship between directors' characteristics and boards' performance. The empirical analysis is based on a survey conducted with 105 board directors representing 63 microfinance institutions from three East African countries (Kenya, Tanzania, and Uganda). The results show a positive relationship between directors' age and their ability to monitor and provide the board with resources. The study also shows that the effect of directors' level of education on boards' performance is positive, while no evidence was found with regard to the effect of female directors on boards. The findings imply that board directors need to be appointed based on their personal characteristics and their ability to perform their roles.     

Socio-Institutional Environment and Innovation in Russia

This article investigates the impact of social capital and institutions on innovation outcome in Russian regions in 1997–2011. The novelty of the article also lies in the use of two metrics of innovation: the number of new technologies developed and patents filed. The findings provide strong support for the argument that social capital (proxied by social tension) and institutions (proxied by institutional potential) influence innovation activity. Furthermore, different types of innovation outcome are affected differently: the effect of social tension on technology development is significantly negative but insignificant with patenting, while institutional potential affects patenting negatively but its effect on technology development is insignificant.     

The UK Research Assessment Exercise (RAE 2008) and retail research output

The 2008 Research Assessment Exercise in the United Kingdom provides a further opportunity to consider changing trends and patterns in retail research, following on a previous commentary in this journal. This comparison shows that pressures continue to mount and are impacting retail knowledge creation and dissemination practices, not least in terms of those engaged in retail research, the topics and approaches utilised, the publication tactics and strategies and thus the standing of retail research in the United Kingdom and its reputation internationally.     

Local Retail Segmentation Using the CETSCALE

Abstract

The CETSCALE was used to segment a local retail luxury sedan market into pro-import and anti-import groups. Four versions of a newspaper advertisement for both Cadillac and Lexus luxury sedans were tested across these two segments. Non-comparative, weaker indirect comparative, stronger indirect comparative, and direct comparative advertising headlines were used in a between-subjects design. An existing automobile dealership selling both Cadillac and Lexus brands was used as the test sponsor. Results unexpectedly indicate that the pro-import segment favors the hard-hitting direct comparison format significantly less than the anti-import segment, finding it less believable, likable, convincing, and professional, plus more boring.     

Identification of Marketing Needs and Means of Communication of Romanian Marketing Companies in the Context of the Knowledge Society

A few decades ago, academics and economic pundits used to say that information is the main source of power. However, in the Knowledge Society, as we experience it today, information is readily available for everyone, and the real challenge is to master modern and complex information analysis tools, which can make sense of the information overflow of modern society, thus constituting the true competitive advantages of major economic players. For a competent analyst, data generated by a survey, for instance, can reveal paramount information about consumer behavior, competitive strategies, or any other economic and social environment-related aspect deemed important. The marketing needs of Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion, and Placement) and their components. The present marketing research was performed using seven categories of information sources: specialized publications in marketing; specialized publications in economics; information provided by specialized institutions in consultancy and marketing research; information provided by individual marketing specialists; information provided by advertising agencies; information provided by the economic sections of the daily newspapers; and job Websites.     

Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace

Existing studies of electronic service quality (e-SQ) mainly deal with online shopping mall operators in business-to-consumer (B2C) markets, whereas research into the e-SQ of sellers in industrial electronic marketplaces (e-marketplaces), characterized by multiple sellers and multiple customers, is lacking. Therefore, this study intends to determine if existing theories developed and tested in the B2C online shopping mall context are directly applicable to measure e-SQ of industrial e-marketplace sellers. By qualitatively analyzing customer feedback obtained in an e-marketplace, this study offers an in-depth exploration of e-SQ dimensions, discovers a tentative causal model of the e-SQ specific to industrial e-marketplace sellers, and compares the tentative model grounded in the qualitative data with existing research tested with quantitative data. This study shows that existing e-SQ scales may not apply, without revision, to measures of the e-SQ of industrial e-marketplace sellers.     

Reassessing Firm Size in International Marketing Research

This study investigates the relevance and importance of firm size as a current research variable in international marketing while being cognizant of the reasons behind previous researcher's focus on firm size. Utilizing two different databases and analyses, this study integrates existing research on the effects of firm size variables on decisions in international marketing and draws a general conclusion. The main research questions center on whether firm size matters in internationalization decisions and whether firm size is a meaningful proxy for specific firm resources. Our results suggest that the effect of size on internationalization becomes less significant over time and that the effect of firm size on choice of ownership is significantly less than that of other firm-specific variables such as R&D intensity and advertising intensity, suggesting that strategic international marketing decisions are more related to a firm's unique assets than to its size.     

An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis

ABSTRACT

The purpose of this article is to propose and test a model in order to better understand brand equity. The goal of this research is to identify the drivers and determine how they influence brand equity performance in the researched industry in order to develop a more effective brand strategy. Quantitative data collected are used to test a model of brand value in the context of the food industry. The findings of this research provided evidence that the customer-based brand equity model can be applied to the food industry context and be used to guide marketing activities internationally. Brand awareness has a positive influence on brand associations and perceived quality. Brand associations have a positive influence on brand loyalty. Finally, brand loyalty, perceived quality, and brand associations all have a positive effect on brand equity. This study contributes to the scarce international brand equity literature by testing the proposed model using data from a sample of consumers in two European countries.