Augmented reality in marketing: Conceptualization and systematic review

This systematic review of the literature focuses on the use of AR and its impacts in the marketing area. It provides a multidisciplinary, up-to-date synthesis of the literature and an exhaustive classification of AR. Through the use of the SPAR-4-SLR protocol, 148 articles were selected for analysis. The study has three main objectives. First, it reports the key characteristics (distribution by year, publication outlets, etc.), theoretical models, and methodologies used in this research domain. Second, it suggests a classification of the types of AR according to their triggers and the object of the augmentation (self vs. external). Third, it proposes a framework that presents (1) the AR features and attributes and the AR use experience; (2) the cognitive, affective, and social mediators; and (3) the outcomes of these experiences. Key moderators (types of AR, types of products, individual characteristics, etc.) are also discussed. Using the TCCM framework (theories, context, characteristics, and methodologies), this study offers several future research avenues and highlights the importance of considering the effects of the different types of AR. Finally, it offers pointers for managers on how to develop efficient AR solutions and how these can be used to reduce a company's carbon footprint.     

Financial literacy in the digital age—A research agenda

Digital innovations are transforming financial services and resulting changes in consumer behavior and personal money management. Diffusion of pervasive digital technologies offers individuals quick and easy access to various digital services bringing opportunities and challenges into their personal money management. The study aimed to explore how digitalization affects individuals' financial literacy and financial capability. As a result, we identified three main themes in the intersection of finance and digitalization: Fintech, Financial behavior in digital environments, and Behavioral interventions. We propose directions for measuring digital financial literacy, updates to the financial literacy curriculum, and developments of digital learning tools. Further, we highlight collaboration between the public and private sectors to create a fairer and more inclusive economic landscape. Our study contributes to existing research by proposing a framework for digital financial literacy and financial capability and a research agenda for future studies.     

Services as drivers of economic growth. Is there an opportunity for Latin America countries?

ABSTRACT

Considering the recent improvements in services innovation and productivity performance, the aim of the article is to analyze if they can act as a new growth driver for Latin American countries. For that, we review the literature on services and structural change in two stages. First, we apply a bibliometric methodology to identify the main trends in literature. Second, we analyze in-depth a smaller set of papers in order to extract the main lessons regarding three aspects of our question: (i) services and productivity growth, (ii) new opportunities for innovation in services and (iii) relation between services and manufacturing through servitization process. The results show that productivity and innovation growth in services are concentrated in only a few branches. Besides this, services performance depends on their links with manufacturing activities. We conclude that the current Latin American servitization process clausure opportunities for developing instead of opening them.     

Tourism at Costalegre,Mexico: An ecosystem services-based exploration of current challenges and alternative futures

Tourism, as all human activities, is dependent on the natural environment and its respective ecosystem services (ES). Different user groups manage and consume these touristic ES differently, resulting in discrepancies and potential conflicts. Despite the urgency to find inclusive local approaches for sustainable development, tourism studies still analyze socio-economic and ecological impacts separately and lack integrated social–ecological approaches to improve foresight in tourism planning. Based on a growing concern regarding the future of Costalegre on the Jalisco coast of Western Mexico, we analyze through interviews, surveys, and participant observation the dependence of tourism on specific ecosystem services and conduct a scenario analysis which shows present and future implications for the social–ecological system. Furthermore, this analysis shows in detail how different scenarios change ES provision and people's livelihoods. Key findings include identifying freshwater provision and cultural ES as the most important touristic ES. At a regional scale, peasants in ejidos are the main ES stewards, whereas high-class tourism facilities constitute important local stewards. Benefits, mainly access to freshwater and the beach, are unequally distributed, provoking conflicts among different ES user groups that may escalate in the near future. Improved communication between all user groups and strengthening of key political actors seem to be the most immediate recommendations to ensure the long term sustainability of this particular region. This work may contribute to improved planning and decision-making as our ES based scenarios are a first step to integrate social–ecological knowledge into improved decision-making. At a local scale, the study reveals the most likely future development options and their social and ecological consequences. It could also serve as a baseline for informed policy making.     

高校市场营销专业人才能力结构与培养途径

市场竞争的加剧,使企业对市场营销人才的需求不断加大,如何培养社会需要的市场营销人才成为各个高校需要思考的问题。以构建科学的能力结构为基础,充分培养营销专业人才的实战创新能力,是一条营销人才培养的重要途径。     

杭州市方便面市场营销调查研究

依据市场营销学原理,针对杭州市方便面市场进行了调查研究。目前在"康师傅"和"统一"两个品牌占杭州方便市场主导地位的情况下,打入一个新的大陆品牌具有可能性,应针对这一市场机会进一步开发设计一个全新的品牌及其市场营销策略。     

企业和谐层次探析

企业和谐是企业文化的重要组成部分,对企业的发展具有非常重要的意义。根据企业所涉及的利益关系,企业和谐可以划分为管理层面的和谐、营销层面的和谐、外部环境层面的和谐三个层次。     

地方政府规模影响因素实证分析

本文从公共服务需求角度出发,运用中国31省面板数据检验了地方政府规模的影响因素。研究发现：（1）我国地方政府规模发展趋势符合瓦格纳法则,同时满足对外经济的效率假说和补偿假说;（2）民族多元化对地方政府规模有显著的正向影响;（3）上期政府收入对政府支出有很大的正向影响,说明二者之间互为因果关系。     

家电企业售后服务业务外包的问题与对策

当前,我国家电企业售后服务外包方面存在的问题,主要表现在企业盲目的甩包袱,追逐短期利益;承包商的选择缺乏依据;售后服务外包的质量考核与审查严重缺失等。家电行业是我国目前市场化程度最高的行业,竞争的激烈程度与日俱增,售后服务外包对整合企业资源、构建核心竞争力的作用愈发重要。家电企业在进行售后服务外包时应评定服务企业业务等级。加强对承包商的资质审查及后期监管,建立售后服务反馈机制,及时规避外包风险。     

浅析陕西省汽车营销模式的现状及发展对策

本文针对陕西省汽车营销模式的现状,总结当前陕西汽车营销模式中存在的不足,对陕西汽车营销模式发展提出了具体的对策。