Micro-level product-market dynamics: Shared knowledge and its relationship to market development

This work draws on consumer and psychology research to explain sociocognitive aspects of product-market dynamics at a higher level of specificity than prior research. The authors extend the field’s understanding of market-shaping shared knowledge through a theory-informed discussion of how shared product knowledge comes to exist and how it changes as product markets develop. They define shared knowledge as the aspects of product representations that are common across the minds of market actors, making it possible for them to understand one another. The authors also discuss ways to track shared knowledge content that is expressed in market narratives. As the characteristics of shared knowledge are explained and linked to stages of product-market development, the authors develop a set of researchable propositions to guide future research. The theoretical arguments and propositions in this article complement extant marketing strategy research by integrating individual-level consumer theory with market evolution models. José Antonio Rosa (jose.rosa@case.edu; Ph.D., University of Michigan) is an assistant professor of marketing at Case Western Reserve University. His research interests include product markets as sociocognitive phenomena, embodied knowledge in consumer and managerial sensemaking, consumer illiteracy and coping, commitment and motivation among members of network marketing organizations, and buying group satisfaction. His research has been published in marketing and management publications, including theJournal of Marketing and theAcademy of Management Journal. Before entering academia, he worked in the automotive and information systems industries. Jelena Spanjol (jspanjol@tamu.edu; Ph.D., University of Illinois) is an assistant professor of marketing at Texas A&M University. Her research interests include product market dynamics, product portfolio management, innovation, sensemaking, and organizational and managerial cognition in marketing strategy. Her research has been published in marketing and management publications, including theJournal of Marketing and several book chapters. Before academia, she worked in the scientific software industry.     

新古典经济学假设与组织理论

通过对新古典经济学假设的分析 ,证明组织的充分存在理由 :组织是经济人实现其目标的手段 ,组织理论应该成为新古典经济学假设的前提。首先 ,对新古典经济学假设进行全面分析并找出其不足。其次 ,分析组织存在的意义以及组织理论对新古典经济学假设的支撑和前提作用。     

论企业的非线性性质

企业作为一个系统,其关键特征是系统的非线性。我们以Adam Smith的大头针工厂作为简单的示例,从个体的生产函数推导出一个非简单加总的总体生产函数,从知识的角度不失一般性地解释了企业非线性性质的来源,并对已有的关于企业性质的论述做了简单的评论。     

贸易、技术进步与经济增长关系研究综述

新增长理论表明，技术进步已经成为影响一国经济长期增长的关键因素。而一国的技术进步不仅取决于本国的R＆D，对国外技术的引进与模仿也是一个重要渠道。随着各国对外贸易不断发展，越来越多的研究发现，国际贸易已经成为国际技术扩散的重要途径。国际贸易的发展，不仅直接作用于本国GDP的增长，更为重要的是，它直接或间接地带来了国外的先进技术，从而有利于本国技术进步，最终促进经济增长。本文对贸易、技术进步与经济增长关系的研究作一综述。以揭示该领域的研究状况。     

The evolution of consumer knowledge and sources of information: Hungary in transition

The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that the market information variables explain more variance in consumer knowledge later rather than earlier in the transition. Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing in transitional economies are presented. Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing. Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona. She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals. Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly. Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests include advertising and product trial and cross-cultural consumer behavior.     

知识经济与经济和社会的可持续发展

知识经济时代的到来带来了实现经济和社会可持续发展的契机，只有抓住这个机遇才能解决我国人口、资源与环境所面临的困难。本文试对可持续发展的内涵、知识经济的本质，以及知识经济与实现可持续发展战略之间的关系做一个初步探讨。     

智业经济论纲--兼质疑"知识经济"的提法和概念

“知识经济”的提法和概念值得商榷。人类历史发展前两个阶段都是以产业命名的，即农业经济和工业经济，现阶段若以“知识经济”命名，则不合历史逻辑，“知识”并非产业，构不成产业经济；而且，任何产业包括农业、工业等都是以知识为基础的，任何经济模式和历史阶段亦均以知识作为兴起与发展的原动力，故“知识经济”的提法不具独特性、严谨性和准确性。本文认为应以“智业经济”替代“知识经济”的提法。“智业经济”的提法比“知识经济”更科学、更准确。它既包容、升华了“知识产业经济”的概念，比之更简洁、明确，更具经济学的深刻内涵，还包容了智慧经济、智力经济等提法的合理内核，比之更准确、科学，内涵也更丰富。     

以知识组织工具构建企业信息化建设知识平台

本文主要分析了在知识经济时代背景下的企业信息化建设中,知识共享对于企业的重要意义,提出利用知识组织的研究成果在企业内部构建知识共享平台,实现知识管理,从而完成企业内部隐性知识向显性知识的转化,有效地提高企业的核心竞争力,实现用知识创造价值。     

图示理论在商务英语听力教学中的应用

介绍了图示理论在大学英语教学中的应用,同时结合目前商务英语听力教学过程中所采用的一些教学方法,辅之以部分实例分析,对图示理论在商务英语听力课中的应用提出了一些有益的探索。     

技术创新中的隐性知识及其流转

技术创新中存在大量的隐性知识,这些隐性知识对企业技术创新活动的绩效与成败起着关键作用。探讨了技术创新活动中隐性知识的表现形式、分布及其特点,利用心理期望理论分析了技术创新中隐性知识的流转机理与途径。