Tweets and Trades: the Information Content of Stock Microblogs

Microblogging forums (e.g., Twitter) have become a vibrant online platform for exchanging stock‐related information. Using methods from computational linguistics, we analyse roughly 250,000 stock‐related messages (so‐called tweets) on a daily basis. We find an association between tweet sentiment and stock returns, message volume and trading volume, as well as disagreement and volatility. In contrast to previous related research, we also analyse the mechanism leading to an efficient aggregation of information in microblogging forums. Our results demonstrate that users providing above average investment advice are retweeted (i.e., quoted) more often and have more followers, which amplifies their share of voice.     

福建省茫荡山自然保护区森林景观评价

在生态学的理论基础上,利用定性分析与景观综合评价指数法的定量分析相结合的方法对福建省茫荡山自然保护区的森林景观进行综合评价。景观综合评价指数法选取自然性、珍稀性、多样性、典型性、科研性等10个评价指标对保护区内森林景观质量进行等级划分,得出保护区内森林景观质量达到Ⅱ级水平,具有较好的生态旅游开发价值,并针对保护区目前存在的现状及问题提出相应的建议。     

语言学流派意识培养对英语专业学生语言学水平影响的个案研究

采用问卷调查、访谈及对照试验的方法,在江西省某二本院校就提高语言学教学质量进行了为期一年的实验与探索。结果表明：在语言学教学过程中培养学生的流派意识能在一定程度上提高学生对语言学基本知识、理论的运用与分析的能力。     

What No Pasties!? Reading the Cornish Tourism Brochure

This article introduces a conceptual model for the analysis of tourism marketing texts, and provides a social semiotic reading of the Visit Cornwall brochure to demonstrate how the model may be applied. The conceptual model provides an insight into how the cultural meaning of tourism moves from culturally constituted world of tourism marketing, to that of the individual consumer. By understanding how individuals interpret marketing texts, and how they relate to the signs and images used within tourism marketing, it is possible to develop coherent strategies that are tailored to market segments or groups, while identifying the significance, ethics, and validity of the discourses utilized within contemporary tourism marketing practices.     

How to communicate sustainable tourism products to customers: results from a choice experiment

This multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures. A pre-test experiment evaluated the perceived emotionality and rationality of communication elements in a fictional travel brochure designed for a typical beach holiday but managed according to sustainability principles. In phase two, a choice experiment was conducted to test how Swiss, German, British and US travellers could be influenced by varying visual and textual communication elements in the fictional brochure (based on Mexico for US respondents and Menorca for all others). The choice experiment produced 3006 responses from an online survey in the four countries. Results confirm a general preference for emotionally laden communication styles for sustainable tourism products, while respondents were indifferent to the emotionality of standard product feature communications. Respondents did not show a preference for the inclusion of a graph explaining the product's sustainability attributes.     

基于灰色关联度的企业技术中心效益综合评价

技术中心评价系统是一个包含定性因素与定量因素的多目标评价系统。针对该系统中存在的信息不充分现象,提出了企业技术中心灰色综合评价模型,通过实例分析,证明该方法在多因子综合评价中是较好的方法。     

In search of meaning: Lessons,resources and next steps for computational analysis of financial discourse

We critically assess mainstream accounting and finance research applying methods from computational linguistics (CL) to study financial discourse. We also review common themes and innovations in the literature and assess the incremental contributions of studies applying CL methods over manual content analysis. Key conclusions emerging from our analysis are: (a) accounting and finance research is behind the curve in terms of CL methods generally and word sense disambiguation in particular; (b) implementation issues mean the proposed benefits of CL are often less pronounced than proponents suggest; (c) structural issues limit practical relevance; and (d) CL methods and high quality manual analysis represent complementary approaches to analyzing financial discourse. We describe four CL tools that have yet to gain traction in mainstream AF research but which we believe offer promising ways to enhance the study of meaning in financial discourse. The four tools are named entity recognition (NER), summarization, semantics and corpus linguistics.     

从民间工艺美术谈陕西区域性设计

陕西省是一个有着深厚文化底蕴的省份,经过上千年的历史风雨,陕西民间形成众多的民间工艺形式,这些形式业已经成为陕西文化的一部分,集中体现了陕西人的审美心理特点。笔者在分析陕西典型民间工艺的基础上,从民俗文化、造型特征、色彩应用三个方面出发,概括出陕西"本土语言符号"的特点,并以此出发展开对陕西的区域性设计的分析。     

虚拟价值:价值规律的新视野

广义虚拟经济试图在马克思的生活对象化理论指导下,超越物本思维进行经济理论创新.生活的对象化有两层涵义:一是生活凝结成人们之间进行交往的对象;二是生活成为人们认识和观照的对象.这个理论将本体论、价值论、认识论、逻辑学有机地统一在一起,成为解释价值现象的理论原点.当充分的市场平台出现时,虚拟价值进入了交换领域,广义虚拟经济...     

在公共场所设置手语服务窗口的可行性探究

随着我国城市化建设的不断进步和完善,城市公共场所也在一定程度上满足了广大人民群众在生活中休闲娱乐的要求。目前,城市公共场所在为聋哑人设置手语服务窗口这一举措未得到普及,使得聋哑群体在公共场所获取信息时存在一定的障碍。论文首先阐述了公共场所设置手语服务窗口的必要性,其次分析了在城市公共服务场所设置手语窗口的现状,最后为公共场所设置手语服务窗口提供了解决方案。