Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

广东温氏集团企业“和”文化精神的制度化研究

中国传统文化及其影响下的家族制企业文化基于原始血缘伦理关系,具有“和而统”的特点。要适应现代市场竞争,就必须在普适法则的基础上包容多样性,并保持一种有张力的平衡,实现真正的“和而不同”。这需要制度制衡机制,将中国传统文化中的“和”文化精神制度化,创建竞争制衡的“和而不同”企业文化。广东温氏集团的成功就在于它实现了这种文化整合与创新,使传统家族制企业在普遍秩序中开拓出广阔的发展空间。     

对吉林省高校体育教师人力资源开发的思考

针对目前吉林省高校体育教师人力资源开发过程中存在的主要问题,应从社会环境优化视角进行系统研究,并在对社会环境目标优化理论界定的基础上,提出相应的对策,以支持吉林省高校体育教师人力资源开发的顺利进行。     

生态美学的实践观辨

从"人类中心主义"和"生态中心主义"、"天人合一"和"人定胜天"以及"静态的和谐"和"能动的和谐"这三个方面对生态美学的实践观进行了辨析,旨在对生态美学的实践观达成共识,以及倡导生态美学不仅以人与自然、人与社会、人与自身的自由和谐理念解释世界,更在于积极按此理念改造世界.     

马克思人的本质观探析

马克思在其思想发展的不同阶段,对人的本质有着不同的论述。以往有的论者,常常局限于马克思的某 一经典论述来探讨人的本质,未着眼于马克思完整意义上的人的本质观。马克思认识人的本质的方法论原则:实 践——社会——现实的人。     

中国农村环境关系失衡的博弈分析

环境关系是环境主体间的利益关系,环境侵权的发生是环境关系失衡的主要表现,中国农村环境污染态势加剧主要根源于中国农村环境关系失衡.环境污染的过程就是环境主体间的博弈过程,中国农村环境主体间的博弈具有很多特点,分析中国农村环境侵权发生的微观机理,可以比较准确地把握中国农村环境关系失衡的本质.要改善中国农村环境污染状况,就必须改善中国农村居民在博弈过程中的微弱地位,形成良性的环境关系制衡机制,从而使中国农村环境关系从失衡走向和谐.     

"美国梦" 的悲剧——《了不起的盖茨比》和《推销员之死》比较

通过比较阿瑟·米勒的作品《推销员之死》和菲茨杰拉德的《了不起的盖茨比》,对美国梦形成的政治、经济和社会的因素及美国梦造成的悲剧进行分析,我们可以认识到美国20世纪30年代的社会特点和社会环境给人的精神带来的影响,从而启迪人们对人生价值、人类命运和社会前途予以关注与思索,以期使人类走向完善境界.     

民主政治与社会和谐

社会和谐问题的关键,是搞好以民主法治为中心的国家治理。中国的制度变迁是经济和社会层面的变迁,是自上而下推动的改革型的变迁,在由权力集中到权力分散的制度转型过程中,稳中求进是中国实现社会和谐的经验总结,制度的设计不宜过于完美。民主政治是社会和谐的前提和归宿,是执政合法性的来源,没有民主政治就没有和谐社会。     

考虑社会责任的异质有限理性制造商产量博弈均衡复杂动力学分析

通过考虑消费者剩余,企业利润中引入承担社会责任参数,建立了具有异质性有限理性的古诺寡头博弈竞争模型,分析利润相关参数对系统博弈均衡稳定性的影响,并进行了数值模拟。研究表明单方有限理性系统比双方有限理性系统稳定。产品成本超过一定阈值应避免产量竞争,可以通过承担社会责任,提升产品价格来增加利润,但当企业承担社会责任增加时,系统稳定性降低。此时降低调整产量的速度,观察竞争对手产量调整速度,避免系统进入混沌状态,失去最优产量优势。     

社会工作在基层治理专业化中的角色与功能

近年来,我国对居民社区建设的重视度不断提升,社区公共服务团队也在不断壮大,在国家政策的实施以及广大社区管理中,社区管理机构发挥着十分关键的作用。随着城乡居民生活水平的不断提升,传统的管理模式与基层治理手段已经落后,难以满足社区发展与民众生活的多元化以及专业化需求,因此,在社区治理中,融入专业性社会工作已经成为大势所趋。论文结合社会工作参与乡村振兴建设战略所进行的一系列工作,探究社会工作在基层治理专业化道路上扮演的角色,指出社会工作在基层治理专业化中的功能,阐明当前社区治理中的问题,探索促进基层社区治理可持续发展的道路。