消费者精神偏好视角下消费选择的经济学分析

消费选择问题是企业社会责任是否能够进行价值创造的关键环节。本文在结合弗洛伊德的精神分析理论基础上,将心理因素纳入传统的偏好效用框架,在消费者精神偏好视角下建立了全新的消费选择模型,并进一步分析发现,企业社会责任能够满足消费者精神层面的需求,得出主要结论如下:第一,不同层次的企业社会责任可以使其企业的产品满足消费者精神层面的需求并获得消费者偏好;第二,企业可以通过消费者精神层面需求的特征实现市场细分,并通过企业社会责任战略与项目的设计与实施,实现盈利能力的提升。     

跨国公司环保责任行为与消费者响应

本文研究发展中国家的消费者如何对跨国公司的环保责任行为做出响应。研究发现:基于发展中国家消费者的立场,跨国公司本土化的环保责任行为在某种程度上是一种不负责任的行为;跨国公司环保责任行为影响消费者的购买意向和公司评价,企业社会责任-企业能力信念这一消费者个人特征在跨国公司环保责任行为与消费者响应之间具有显著的调节作用;新产品质量是影响消费者购买意向和公司评价的重要因子,跨国公司的环保社会责任对企业能力与消费者响应之间的关系没有显著的调节作用。     

万有和谐定律与企业的性质

万有和谐定律指的是一切事物都要与其他事物处于和谐的状态之中,任何事物的产生、发展、消亡都是基于与其他事物和谐共处的需要。企业的产生、企业的发展规模,以及企业的内部关系等也都是万有和谐定律作用的结果。研究发现:企业是一定历史阶段的产物,企业必须积极承担社会责任,企业和谐是社会和谐的基础。     

Corporate social responsibility assurance and reporting quality: Evidence from restatements

Previous research has shown that obtaining independent assurance of corporate social responsibility (CSR) reporting has capital market benefits and that these benefits are amplified when accountants provide the assurance. Yet, little is known about whether and the manner in which CSR assurance improves the quality of CSR reporting, and whether accounting providers improve reporting quality to a greater extent than non-accounting providers. This study uses the unique setting of CSR restatements to examine these issues. We present theoretical and empirical evidence supporting a competitive advantage of using accounting firms as assurance providers as they not only identify inaccuracies in previous reports earlier than non-accounting providers, but also prevent future reporting inaccuracies. CSR assurance, from either type of provider, also leads to improved reporting definitions, scopes, and methodologies that require restatements for comparability. Results also indicate that CSR reporting frameworks (e.g., GRI) are not a substitute for obtaining CSR assurance as the latter has incremental benefits over GRI usage in terms of identifying errors and reporting improvements. These results have implications for public policy makers considering the merits of mandating CSR assurance and for organizations assessing the relative benefits and costs of preparing GRI-based CSR reports, obtaining CSR assurance, and choosing between accounting vs. non-accounting CSR assurance providers.     

我国企业财务会计目标的正确选择

本文在论述受托责任学派和决策有用学派的观点、内容和依存的经济环境的基础上,以党的十五大报告为依据．分析了我国目前和今后相当长时期内的经济环境,指出我国企业财务会计的目标是向委托人报告受托责任的履行情况。并按照最小公倍数的原则,对上市公司的特殊要求,采取某种方式的追加。     

谁该为不良服务质量负责

随着服务业在我国的迅猛发展，“顾客第一，服务至上”已成为服务企业的共识。在服务过程中，低劣的服务质量却仍比比皆是。之所以出现这样的状况，究其根源。在于服务企业的管理者们并没有找到导致服务质量不佳的真正原因。服务质量出现问题，责任不应归咎于服务人员。根本原因在于管理者。     

Through Thick and Thin? How Self‐determination Drives the Corporate Sustainability Initiatives of Multinational Subsidiaries

Multinational corporation (MNC) subsidiaries implement corporate sustainability initiatives (CSIs) if they are self‐determined to do so (based on intrinsic motivation) or when urged on by circumstances and pressures (based on extrinsic motivation). Such differences in self‐determination are derived from underlying corporate psychological needs for competence, autonomy and relatedness, and are manifested in the governance choices of making, allying or buying CSIs. In this study of oil and gas MNC subsidiaries in the developing country context of Trinidad and Tobago, four distinct types of firm are identified based on their levels of self‐determination and corporate governance tendencies. These groups are identified as trail blazers, marching soldiers, sharp shooters and fire fighters, and their distinctive characteristics are described. These findings are useful to corporate sustainability strategists seeking to select, design and implement CSIs that satisfy MNC headquarter directives but balance subsidiary objectives of maintaining good relations and access to operate in developing countries. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment     

社会责任与企业经营绩效研究——来自PE支持企业的数据

以92家中小板私募股权投资基金支持企业为样本,研究了私募股权投资基金支持企业社会责任提高是否会改善公司经营绩效,结果表明：提高政府、企业管理层、债权人的社会责任有利于改善企业经营绩效,而提高企业员工、供应商、客户以及社会普通公众的社会责任与改善企业经营绩效无关。企业根据自身性质与发展阶段,应逐步推行员工持股计划;加大市场秩序建设,保护供应商的利益;加大对客户与社区利益保护的法律、法规建设。     

公益型非政府组织行为的伦理思考

公益型非政府组织是为社会上不特定多数人或社会全体提供公共福益和公共服务的非政府组织,信仰追求是其行为的动机,具有特殊的责任凸显其行为的伦理特质。公益型非政府组织行为以其理性化特征和组织化形式成为道德实践的新模式。     

企业社会责任与SA8000标准体系

企业社会责任应是企业在谋求股东利润最大化之外所负有的维护和增进社会利益的义务,是对股东利益最大化这一传统原则的修正和补充;SA8000是规范企业劳工社会责任标准的一种崭新的尝试,它比“企业的人性化”确立更为前进了一步,起到了量化的作用。从企业社会责任和SA8000两方面进行了细致的分析,意在我国企业劳工社会责任的规范化运作机制找到一条相应的途径。