Psychological Bias as a Driver of Financial Regulation

I propose here the psychological attraction theory of financial regulation – that regulation is the result of psychological biases on the part of political participants – voters, politicians, bureaucrats, and media commentators; and of regulatory ideologies that exploit these biases. Some key elements of the psychological attraction approach are: salience and vividness, omission bias, scapegoating and xenophobia, fairness and reciprocity norms, overconfidence, and mood effects. This approach further emphasises emergent effects that arise from the interactions of individuals with psychological biases. For example, availability cascades and ideological replicators have powerful effects on regulatory outcomes.     

Co-creation of background music: A key to innovating coffee shop management

Music is known to affect patrons in a service environment, and its types and applications have been widely studied. However, little research has yet addressed the possibility for patrons to create their background music (BGM) in collaboration with service providers. Also, the coffee shop has often been neglected as a research area for BGM application. We, thus, explore the potential for co-creation of background music (BGM) in coffee shop management. Based on the notion of congruity effect, which holds that congruent BGM leads to approach behavior, our research unveils that patrons experience a positive mood from BGM in harmony with a coffee shop environment and in turn show approach behavior represented by spending more money and time. More importantly, our research further explores the effect of BGM co-creation in boosting approach behavior (via enhanced perceived mood). The findings of this research suggest that coffee shop owners would benefit from adopting this co-creation strategy in managing their coffee shops.     

如何有效的进行高等数学课堂教学

针对我院学生学习高等数学时产生的困惑,运用培养兴趣与学习高等数学的关系去探究学生学习高等数学的有效方法及驱动力。本文通过优化课堂教学的情绪、注重高等数学教与学的兴趣、加强教材内容的情感处理、发挥高等数学的实用功效法四种方法,去探索一些能激发学生学习高等数学兴趣的方法,以期提升高等数学的课堂教学效果。     

The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions

This study investigated the composite impact of commercial break position and program-generated mood on television advertising effectiveness. A two-way mixed-repeated experiment was conducted with three commercials breaks and two mood conditions (positive and negative). The results indicated that commercial break position effects are more salient in affecting ad performance than mood effects generated by program context. The overall findings suggested that ads placed in the first breaks are more effective than those placed in the later breaks. Interaction effects between break position and context-induced moods were also examined.     

香气促销:情调营销的新利器

首先,本文根据(关于香气)两个有趣的心理学实验引出了香气促销的话题;其次,本文探讨了香气促销背后的原因:难忘的情调感受;再次,本文指出了企业在实施香气促销之前应该考虑的三个因素;最后,本文还指出香气促销是情调营销的重要工具,为了提供难忘的情调感受,企业必须创建品牌的专属香气。     

语气副词的功能及其词类归属

通常所说的“语气副词”只能出现于动态的句子中，不能出现于静态的短语中，在线性序列中与同现词语之间的句法、语义选择关系极弱，它们充当的是句子的语用成分。“的确”、“肯定”、“难道”等词的语法表现充分说明了“语气副词”与时间副词、范圊副词、程度副词等典型副词之间存在的本质差别。从句法与语用区分的角度看，语气副词主要体现语用功能，将它们划归语气词更能充分揭示此类词的功能价值，同时也可以大大改变副词内部成员的异质性状况。     

命运的抗争--知识青年回城心态分析

知识青年上山下乡是上个世纪60年代初期至70年代末期我国青年政策的主流,然而知青回城的欲望和行动也与上山下乡运动相伴始终。知青回城的心态是复杂的,但主要有以下几种：其一,人往高处走,水往低处流的心态使知青在经历了下乡地的艰难困苦之后,对城乡二元体制下的城市更加迷恋;其二,伴随上山下乡运动始终的、以种种方式离开下乡地的现象是冲击知青“扎根”心理的又一重要因素;其三,提升命运、自主把握生活的心态。     

我国股票市场的财富效应分析

股市可以形成一定的虚拟财富效应,对刺激有效需求能产生正效应。而股市的实际财富效应取决于股市行情上涨对企业投资的传导,这一点又受制于股票市场规模、股市上涨持续的时间以及市场的有效性。     

王维山水诗空寂之美探析

从王维山水诗的空寂美这一角度入手,阐述了他创作的空寂诗境中具有强烈的生命律动,这与其以澄静清明的心灵观照大自然绝然不可分。他能创作出这种诗境,又是追求隐逸山林生活、崇尚佛禅的结果,所以王维空寂的诗境中又蕴涵着丰富的隐逸心境和佛禅情趣。