对引发群体性事件发生的政治心理学分析

近年来,我国社会群体性事件的发生呈直线上升趋势,严重影响了社会和谐和政治稳定。而群体性事件的发生是有多方面原因的。从政治心理学的角度来看,利益意识觉醒与被剥夺心理和不满情绪的并存、基层干部的不作为心态和群众＂讲理＂不＂讲法＂心态的二元化以及集体行动的＂易感性＂和＂去责任性＂是导致当前群体性事件频发的主要原因。因此,应尽快建立和完善公平、公正的利益分配机制和畅通利益表达机制;改革干部升迁考核制度,使基层政权合法化;提高公民的法律意识和权利意识,使民众的行为更加理性。     

Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements

Affect is important in advertising, but it has not attracted sufficient attention in the research of comparative advertising. Two studies were conducted to explore how affect influences the effectiveness of comparative versus non-comparative advertisements. Study 1 focused on context-induced affect and showed that participants with positive affect expressed more favourable attitudes toward a comparative advertisement than a non-comparative advertisement. Study 2 addressed the coexistence of context- and ad-induced affects. Results showed that in the condition of positive context-induced affect, participants liked a comparative advertisement more than a non-comparative advertisement when ad-induced affect was positive. However, they evaluated both types of advertisement similarly in a negative manner when ad-induced affect was negative. In the condition of negative context-induced affect, participants expressed more favourable attitudes toward the advertisement eliciting positive affect than the one eliciting negative affect (regardless of ad type). These studies provided theoretical and practical implications, as well as directions for future research.     

抑制开关电源电磁干扰的方法研究

介绍了开关电源中电磁干扰产生的原因和其带来的影响,并提出了通过减小干扰源产生的干扰和切断干扰传播路径的方法,采取了抑制干扰的有效措施,研制了电磁干扰滤波器。     

Liquidity and capital under uncertainty and changing market sentiment: A simple analysis

This study introduces a general approach to investigate resource allocation and asset prices in an economy with uncertainty and shifts in market sentiment. The approach presents a number of key features: first, it proposes a choice-theoretic model that determines the utility that the agents derive from holding assets with different liquidity. Second, it incorporates a variable (endogenously-determined) cost structure of asset liquidation, which reflects the (in)efficiencies of the financial infrastructure and changes in market moods. Third, it also incorporates a model of expectations formation under uncertainty and changing market sentiment. While rich in structure, the approach offers a simple analytical framework to investigate resource allocation decision and asset price dynamics under various sources of uncertainty, and to explore the micro-economics of speculative bubbles and boom–bust sequences. The use of a possible market-specific prudential policy tool is discussed.     

在现代禅意中守护蒙元传统——品武星宽教授的水墨重彩作品

当今艺术界流派分呈、气象万千.特别是现代水墨呈现出缤纷多彩的现象,如“林中每条路各自延展”,而武星宽教授就是其中走在路上的一位.通过分析其作品中禅意与艺术的融合,可以看出蒙元文化传统是精神根基.而在他水墨重彩作品中,可以发见质朴、宁静中的坚守.这样的艺术风格使其在现代水墨的变革中独树一帜.     

重视学生的体育心理训练

传统的体育教学往往强调运动项目的技术性和从事运动项目的学生的体育能力,忽视了学生体育心理方面的训练,结果出现学生盲目的遵从、机械的练习,这不仅对提高学生体育运动水平没有好处,而且使学生易出现紧张害怕的情绪,从而影响了体育教学目标的实现。针对这种情况,我们应该重视并加强学生的体育心理训练,从而使学生能够顺利地参加体育锻炼,完成教学目标。     

走出失恋误区的女大学生的个案研究

当前，女大学生因失恋引发的心理和行为问题较多。应认真分析女大学生因失恋引发心理和行为问题的深层原因，合理运用情绪疗法并构建良好社会支持系统，使之在失恋个体心理和行为问题干预中得到有效运用，使受到失恋困扰的学生早日走出失恋误区，健康成长。     

Affective States of the Consumer and Satisfaction with Services in the Airline Industry

Abstract

While its importance in marketing is never questioned, customer satisfaction has rightly been described as “a complex and elusive phenomenon.” The search continues for factors/variables that determine its presence and magnitude. This paper examines the affective aspect of customer satisfaction in the globally important, but highly competitive airline industry. Two major forms of affective state of the consumer are examined, namely: (i) mood, and (ii) quality of life. Findings show that both tend to have significant influence on the level of satisfaction with services in the airline industry. However, some elementary services tend to be more influenced than others by these affective states of the consumer. Implications, and managerial applications of the findings for augmenting customer satisfaction in the airline industry are discussed.     

从情调营销看气味图书馆的成功和隐忧

气味图书馆卖的不仅是气味,更是情调。首先,本文介绍了气味图书馆的背景情况;其次,本文指出了气味图书馆成功的秘诀,即填补市场空白、唤起怀旧情绪、借力知名品牌、重视渠道建设、善用口碑和网络传播;最后,本文指出了气味图书馆发展的隐忧,即能否处理好规模和体验、标准和创新、利益和道德、总代理和地区代理、渠道品牌和代理品牌等五大关系。     

Feeling good,feeling bad,and feeling at‐risk: a review of incidental affect's influence on likelihood estimates of health hazards and life events

The recent increased interest among researchers in the ways in which emotion, mood, and affect influence risk perceptions is an important step in better understanding how people understand and perceive health risk information. However, the literature involving incidental affect (ambient mood) is not as well known. The 23 years of research examining incidental affect's influence on likelihood estimates of health hazards and life events has not previously been integrated and examined critically. This comprehensive review found that incidental affect influenced likelihood estimates in a predictable way. Individuals experiencing positive affect made more optimistic likelihood estimates than did individuals experiencing negative affect. Individuals experiencing negative affect made more pessimistic likelihood estimates than did individuals experiencing positive affect. Anger was unique among negatively valenced emotions by influencing judgments in the same way as positive affect (i.e., relatively optimistic likelihood estimates). Three theoretical explanations are offered, including one that addresses the role of anger specifically.