Simon Broadbent: a tribute

Alcohol-impaired driving (AID) has devastating effects on society. To decrease the incidence of AID, high-risk populations like college students are often targeted by anti-AID advertising campaigns. The present study examines the effectiveness of anti-AID advertisements as a function of pre-existing audience mood. Two experiments showed that congruity between the mood of the audience (positive, negative) and the regulatory focus of the ad (promotion, prevention) can increase advertising effectiveness. Positive mood enhanced the effectiveness of promotion-framed ads, whereas negative mood enhanced the effectiveness of prevention-framed ads. The effects were attributable to differential engagement in global or local processing. Positive mood induced a tendency to engage in global processing, and negative mood fostered engagement in local processing. Theoretical contributions are considered along with actionable recommendations for the creators of anti-AID advertising campaigns.     

英汉主述位结构对比研究

本文就英汉语主位的构成成分进行了对比,并结合语气结构就四种句式中的主述位划分方式进行了比较例证,并对汉语疑问句、祈使句和感叹句的主述位提出了划分方式,进一步丰富了汉语主述位划分理论。     

心理拓展训练培养大学生情绪调控能力初探

心理拓展训练对培养大学生情绪调控能力有重要作用。文章运用观察法、文献资料法对心理拓展训练培养大学生情绪调控能力做了初步的探讨。研究认为大学生通过个人挑战类项目的体验能克服自己的恐惧以及逃避的心态,产生成就感,形成高峰体验,突破自我极限,建立充分的自信;双人协作项目能改善心境,培养大学生的相互信任、相互支持和鼓励的品质;团队的形成是一个过程,成员在面对问题时要调节自己的情绪,学会与人合作,正确认识自己的价值。     

视觉情绪记忆的感受性变化

本文运用医生/汽车维修工刺激套范式,选取大学生42人作为被试,以视觉方式启动控制、悲伤、愉快、恐惧情绪下,然后在5种评价等级下进行信号检测论实验。结果显示:从辨别力d′来看,视觉启动下,最高评价等级下被试倾向于击中或正确拒斥,最低评价等级下被试倾向于漏报。结论:从辨别力来看,自信心越强,情绪记忆成绩越好。     

论运动竞赛中队员的情绪调控

竞赛中的情绪调控是影响技术、战术水平发挥的重要因素之一。文章着重就提高业余运动队运动员心理素质关键环节———情绪调控进行分析和探讨。     

房地产泡沫的预控模型和预控措施探讨

针对目前国内讨论较多的房地产泡沫如何预控问题，基于控制论的相关知识，提出一种新的房地产泡沫预控模型；还提出对房地产泡沫在全国范围内进行分区、分级控制的观点，并探讨了实现全国分区、分级控制的具体方法；综合本文的相关原理，以湖南省为例，对湖南省房地产市场进行了分区；认为对房地产泡沫要采取及时有效的预控措施。     

英汉新闻报道情态系统对比分析

本文以探寻英汉人际意义的实现形式,即情态助动词、情态副词等为目的,以韩礼德的情态系统为理论框架,对英汉两篇新闻报道进行了对比分析。研究发现,中英情态在实现形式方面既有相似之处,又有相当的差异性。相同点是由新闻语篇这种特定的语类决定的;不同之处则体现着中西社会、文化之间的差异。     

微电影、小情调、大品牌——从益达的微电影广告说起

随着微时代的来临,广告行业正面临巨大变革。首先,本文介绍了微时代下微电影广告的崛起;其次,本文以益达的微电影广告为例,剖析了益达是如何利用微电影广告制造出不一样的情调的;最后,本文指出了益达利用微电影广告进行情调营销对于中国企业的两点启示。     

Big Data Algorithmic Trading Systems Based on Investors’ Mood

Traditional automated trading systems use rules and filters based on Chartism to send orders to the market, aiming to beat the market and obtain positive returns in bullish or bearish contexts. However, these systems do not consider the investors’ mood that many studies have demonstrated its effects over the evolution of financial markets. The authors describe 2 "big data" algorithmic trading systems over Ibex 35 future. These systems send orders to the market to open long or short positions, based on an artificial intelligence model that uses investors’ mood. To measure the investors' mood, the authors use semantic analysis algorithms that qualify as good, bad, or neutral any communication related to Ibex 35 made on social media (Twitter) or news media. After 1.5 years of research, conclusions are: First, the authors observe positive returns, demonstrating that investors’ mood has predictive capacity on the evolution of the Ibex 35. Second, these systems have beaten the Ibex 35 index, showing the imperfect efficiency of the financial markets. Third, big data algorithmic trading systems numbers are better in Sharpe ratio, success rate, and profit factor than traditional trading systems on the Ibex 35, listed in the Trading Motion platform.     

发展我国风险投资基金的几点思考

风险投资基金是风险资本的主要形式 ,但中国目前还没有真正意义上的风险投资基金 ,本文认为这是中国风险投资发展缓慢的主要原因所在 ,必须借助资本市场大力发展风险投资基金。