发展我国风险投资基金的几点思考

风险投资基金是风险资本的主要形式 ,但中国目前还没有真正意义上的风险投资基金 ,本文认为这是中国风险投资发展缓慢的主要原因所在 ,必须借助资本市场大力发展风险投资基金。     

Customer Experience Management in Retailing: Understanding the Buying Process

Retailers recognize that greater understanding of customers can enhance customer satisfaction and retail performance. This article seeks to enrich this understanding by providing an overview of existing consumer behavior literature and suggesting that specific elements of consumer behavior—goals, schema, information processing, memory, involvement, attitudes, affective processing, atmospherics, and consumer attributions and choices—play important roles during various stages of the consumer decision process. The authors suggest ways in which retailers can leverage this understanding of consumer behavior. Each of these conceptual areas also offers avenues for further research.     

Prozac for depressed states? Effect of mood on local economic recessions

This paper examines whether people's mood and optimism affect economic activity. We consider two sets of exogenous proxies for optimism that are unrelated to the economic environment: (1) weather (average temperature and cloud cover) and (2) sports and political optimism. We show that economic recessions are weaker and expansions are stronger in the United States where local individuals are more optimistic. Further, local optimism has a stronger impact on state‐level business cycles of smaller states and regions with low levels of risk sharing. In contrast, the incremental effects of local optimism are weaker in states where people are younger, more educated and sophisticated, and socially more connected. States with larger concentration of minority and urban population also exhibit lower sensitivity to variations in mood and optimism. Alternative explanations based on the state's industrial composition, tax environment, migration, seasonal affective disorder (SAD), oil shocks, and direct economic impact of weather cannot explain these findings.     

基于校园自发行为的高校建筑交往空间研究

高校交往空间作为信息传递、休息娱乐、学术交流的场所,在当下日渐成为高校建筑创作的要点。本文基于高校自发行为研究校园建筑优质交往空间,并对其文化意境氛围的营造方式做出简要解析。以期诱导和深化师生自发行为,刺激其交往与创造性,为校园动态可持续发展提供指导意见。     

Are Audit-related Ethical Decisions Dependent upon Mood?

This study explores the impact of mood on individuals’ ethical decision-making processes through the Graham [Graham, J. W.: 1986, Research in Organizational Behavior 8, 1–52] model of Principled Organizational Dissent. In particular, the research addresses how an individual’s mood influences his or her willingness to report the unethical actions of a colleague. Participants’ experienced an affectively charged, unrelated event and were then asked to make a decision regarding whistle-blowing intentions in a public accounting context. As expected, negative mood was associated with lower intentions to report the unethical actions of others to a superior within the organization. The Graham model, which proposes that reporting intentions are impacted by the three determinants of seriousness, personal responsibility and cost, was employed to more clearly understand the nature of the affect–reporting intention relationship. The role of affect was explained by demonstrating that two determinants mediate the relationship between mood and whistle-blowing intentions. Specifically, as seriousness and responsibility have a positive impact on reporting intentions, the reduction of these perceptions by negative mood reduces the intent to report. The negative impact of personal cost on reporting intentions was significant, although not as a mediator of mood.Mary Curtis is an Associate Professor of Auditing and Accounting Information Systems in the Department of Accounting at the University of North Texas. Her research interests include Judgment and Decision-making in accounting and issues related to Information Systems Auditing.     

意境与典型之比较

艺术“意境”是中国传统艺术理论中的一个核心范畴，与西方传统艺术理论中的典型范畴相比，它有着自己独特的价值。从创作美学的角度考察，意境重在主体内在体验的呈现，典型重在客体外部特征的描绘。从接受美学的角度考察，意境重在审美领悟，典型重在审美观照。     

效率与公平的虚拟冲突

西方学者所讲的效率与公平的冲突是一种虚拟冲突,其主要结论基于多种未经证实的假设务件.把效率与公平的内涵分别界定为产出最大化和分配平均化;假设或默认人们追求这两种理想目标;从市场对效率与公平的功能差异推断二者的冲突;片面认识收入差距变化对效率与公平的影响.应当摒弃效率与公平的虚拟冲突所构造的思维模式.     

纠错行为对虚拟语气学习的影响

教师在进行虚拟语气教学时,应根据学生的情况选择适当的策略,调动学生的纠错行为,并保证纠错的及时性、准确性、互动性。     

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

An experiment was conducted to examine the effects of consumer preexisting mood as a contextual factor on consumers' response to imagery-inducing advertisements. The results showed that positive mood seemed to be the most productive context for an imagery ad. Positive mood increased consumers' positive affective state and increased their subsequent brand attitudes. In addition, the results showed that consumers' mood state can also affect the processing mode consumers actually adopt while viewing an ad, and thus indirectly affect brand attitude. Positive mood state was shown to facilitate the induction of mental imagery processing, and at the same time distract detail-oriented analytical processing. As a result, evaluation of the ad was enhanced. On the other hand, negative mood was shown to reduce the intended mental imagery processing, but it appeared to encourage a detail-oriented analytical processing. As a result, consumers remembered more accurately the specific ad claims, but were not affected as much by the imagery-inducing appeals.     

Investor mood and the determinants of stock prices: an experimental analysis

We examine, in a controlled experimental setting, whether changes in investor mood cause changes in the determinants of stock prices. Our results show that a deterioration in mood, reflected in the negative dimensions of mood state, increases the level of risk aversion in male, but not female, investors. We find no evidence to suggest that a change in mood impacts on investors' forecasts of future earnings or future cash flows. By establishing the causal impact of a change in mood on risk aversion, our study provides support for archival research that relates various market anomalies to investor mood.