关于不确定情况下净现值投资评价指标的探讨

文章对在不确定性情况下净现值（NPV）投资评价指标的有效性进行了探讨，提出在运用该指标评价项目时必须要考虑到风险的大小对项目决策的影响，并根据投资项目的统计特征。阐述了在此情况下该指标的计算。最后以实例进一步说明该计算方法的有效性。从而使项目的投资决策更为科学合理。     

利用VFP实现动态数据项管理

主要以工资管理为例,介绍在VFP环境下对数据项管理实现关系模式的动态修改,动态数据项的录入、查询和计算,重点阐述了利用程序实现动态数据项管理的基本思想和解决数据项动态管理的两种方法。利用该方法可以提高管理系统的灵活性和通用性,具有较高的实用价值。     

平衡记分卡在建筑企业管理中的应用

在本的研究中，分析了平衡计分卡如何在建筑企业管理中应用的问题。从平衡计分卡所含的四个方面出发，阐述平衡计分法在建筑企业实施的步骤，并为四类具体的目标找出最具有意义的业绩衡量指标。此外，结合建筑企业实际情况，分析了在建筑企业管理中应用平衡计分卡值得注意的问题。并针对如何克服平衡计分卡在建筑企业实施中的障碍，进一步给出了几点建议。     

Measures of Marketing Success: A Comparison Between China and the United Kingdom

Despite the importance of assessing business performance, there is little research on the measures used to evaluate marketing effectiveness. This paper replicates in China some UK research into the relative importance of categories of marketing metrics, e.g., financial and non-financial, customer and competitive. The Chinese results are compared with those from the UK. In China, respondents saw financial metrics as less important than their UK counterparts and they appeared to be more marketing oriented, but the difference of consumer orientation across departments of firms in China appears larger than in UK. In both countries the importance given to metrics categories were consistent with orientation, while in China there is no relationship between consumer orientation and the important of direct customer metrics as in UK, but the relationship between competition orientation and the measurement of direct customers was found in China.     

Antecedents and consequences of corporate governance reform: the case of Germany

The paper examines the antecedents and consequences of the voluntary adoption of corporate governance reform in firms embedded in a relationship‐based governance system with less protection of minority shareholders. In such locations, ownership structure should be a key determinant of governance reform. Firms with dispersed ownership are likely to face agency problems but may lack sufficient ownership power in the hand of external owners for adoption to occur. Extensive ownership by external parties facilitates adoption but decreases the need and motivation to adopt governance reform. We examined the adoption of stock‐based incentive plans and transparent accounting regulations (e.g., greater disclosure to shareholders) among large German firms (DAX 100) during the late 1990s. We found an inverse ‘U’‐shaped relationship between ownership concentration and governance reform. In addition, we found that firms adopting governance reform were more likely to engage in corporate divestitures and achieve higher levels of market performance than firms not adopting governance reform. Copyright © 2003 John Wiley & Sons, Ltd.     

河北省工业经济运行分析

本文运用经济效益综合指数法,对河北工业经济运行进行分析。     

中国商务中心区区位分布研究

明确传统商务中心区与现代商务中心区的内涵,归纳商务中心区发展的三种模式,提出了理想的商务中心区发展模式是市场和政府有限引导共同作用的二元驱动模式。在世界范围内将商务中心区划分为四个等级,建立了建设和发展商务中心区满意度的评价指标体系。选择了26个有代表性的城市作为样本城市,采用聚类分析法,将样本城市划分为四大类别。提出了在中国现阶段商务中心区可能的区位分布是:上海、北京、广州和重庆,而其他城市的商务中心区可以考虑建设成为传统商务中心区。最后,进行了商务中心区合理布局的对策分析。     

我国制造业的对外开放与国家经济安全

随着商品、技术和投资等方面对外开放程度的不断扩大，我国制造业日益融入国际分工体系之中。即使是在经济全球化不断深化的今天，国家仍然是最重要的经济利益主体，由于制造业在国民经济中无可替代的重要地位，制造业对外开放必然会对国家经济安全产生深刻影响。     

Market orientation and customer satisfaction: Evidence from British machine tool industry

This paper examines empirically the relationship between market orientation and business performance in the context of British machine tool industry. An industry-specific market orientation scale was developed. Factor analysis revealed that there were four latent dimensions underlying the market orientation: customer orientation, competitor orientation, departmental responsiveness, and customer satisfaction orientation. Findings suggest that customer orientation and customer satisfaction orientation have a stronger impact on performance than the other dimensions, and that competitor orientation has a U-shape relationship with performance. Departmental responsiveness did not appear to be significantly related to the business performance. Managers could use the multidimensional conceptualization to develop particular kinds of orientations required for better performance.     

房地产融资渠道分析

由于国家银根收缩，房地产融资难度增大，加上中国房地产金融体系尚未完善，融资渠道狭窄，在一定程度上限制了我国房地产业的发展。房地产业需要新的融资渠道，如信托、基金、债券等取代传统的银行贷款融资模式。针对新的市场现状，各房地产企业必须加强资本运作能力，扩大融资渠道，创新金融产品。