Diffusion of Products with Limited Supply and Known Expiration Date

In this paper, we provide a model for diffusion of products, which are available in limited quantity until a known expiration date, after which the unsold products have no value. We consider the case of a performing arts company. The model development is built on the foundation of classical product diffusion model by Bass (1969) and the psychological effect known as the scarcity principle (Cialdini, 1985). Our empirical analysis results show that the proposed model can provide significant improvement in prediction of the products characterized by the scarcity effect.     

网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

Learning across the life cycle: Experimentation and performance among the hollywood studio heads

Guided by notions from the literature on organizational learning, this paper investigates how product line experimentation and organizational performance change across the careers of top managers. Its subjects are the studio heads who ran all the major Hollywood film studios from 1936 to 1965. The study found first, that product line experimentation declines over the course of executive tenures; second, that there is an inverse U‐shaped relationship between top executive tenure and an organization's financial performance; and third, that product line experimentation is more likely to benefit financial performance late in top executives' tenures. These findings are consistent with a three‐stage ‘executive life cycle’. During the early years of their tenures, top managers experiment intensively with their product lines to learn about their business; later on their accumulated knowledge allows them to reduce experimentation and increase performance; finally, in their last years, executives reduce experimentation still further, and performance declines. Copyright © 2001 John Wiley & Sons, Ltd.     

Quality Competition and Social Welfare in Markets with Partial Coverage: New Results*

We use a vertical product differentiation model under partial market coverage to study the social welfare optimum and duopoly equilibrium when convex costs of quality provision are either fixed or variable in terms of production. We show the following new results. First, under fixed costs, the social planner charges a uniform price for the single variant that just covers costs of quality provision. Like the duopoly equilibrium, this socially optimal pricing entails a partially uncovered market, but a smaller share of the market is served compared with the duopoly equilibrium. Second, for the variable cost case, it is socially optimal to provide both high‐ and low‐quality variants, but market shares need not be equal. This differs from the result in fully covered markets. Third, in the duopoly equilibrium, the quality spread is too wide under variable costs relative to the social optimum. Under fixed costs, the duopoly produces two variants, but quality is too low relative to the social optimum, which has only one variant.     

论经济法的国家安全职能

国家经济安全是整个国民经济持续、健康、快速发展的前提，它可以被分为宏观经济安全和发展安全。要使一个国家经济能够安全运转，就需要强有力的保障措施。安全是法律持续性的制度安排，是一切法律的首要价值，所以保障国家经济安全，法律责无旁贷。在众多法律部门中，经济法作为国家干预经济的法律，目的就是克服市场调节的弊端，保障国家的经济安全。     

推进西部大开发亟待全面深化对内开放

要实现西部大开发的伟大战略构想,改变西部经济落后面貌,缩小东西部差距最终实现西部地区的经济现代化,市场化和国际化,亟待全面深化对内开放,打破地区封锁,建立统一开放竞争有序的国内大市场,优化资源配置,调整产业结构,发挥区域优势,东西部进行合理分工,增强企业竞争力,使西部的发展融入全国全球的经济体系中.     

试论评估对加快我院改革与建设的作用

开展高职高专院校人才培养工作水平评估,给我院带来了新的发展契机,对加快改革与建设起到了积极地推动作用。通过两年来迎评促建工作的开展,学院的办学指导思想更加明确,全院教职工增强了凝聚力,办学条件得到了改善,师资队伍建设得到了加强,教学改革进一步深化,专业建设迈上了新台阶,学生素质教育结出了累累硕果,学院的办学实力和整体竞争力得到了提高。     

宋代妇女奁产权的探讨

奁产,作为女子出嫁时娘家陪嫁的财产,在普遍受到妇女自身重视的同时,国家也制定了相应的法律条文来保障妇女对自己奁产的所有权。宋代是中国古代经济的一个重要发展阶段,经济的繁荣成为社会文明的基础,妇女也具备一定的权利主体资格,享有一定的法律地位。该文主要从宋代的法律文献入手,着重分析宋代妇女的奁产权及其不完整性,以探讨宋代妇女的经济权利及地位。     

论建国以来中国共产党的农业生产力发展观

建国以来,党的农业生产力发展观经历了探索、调整和完善的过程。第一代领导集体的农业生产力发展观偏重于农业制度的改革,进行了以集体组织下改革农业技术的实践,因忽视农民积极性和生产力系统的协调性,其实践效果差。第二、三代领导集体改变了党对农业的领导方式,高度重视农民积极性和生产力系统的协同性,形成了包括发挥农民积极性、现代工程和生物技术与传统农业技术相结合、市场农业和尊重自然规律为内容的农业生产力发展观。这是中国当代农业生产力发展的成功经验,也是党对传统农业重视天地人协调经验的继承。     

论科研选题应注意的几个问题

科研选题要善于把握选题的原别和导向，注意课题的研究动态，把握课题的研究范围，发挥出科研人员的优势，设计出切实可行的研究路线。