论旅游市场营销环境与旅游业可持续发展

随着科学技术的高度发展,旅游者的选择性强,旅游活动范围大,使旅游供给者面临越来越激烈的竞争。旅游企业要求得生存和发展必须要对旅游市场进行准确定位,在可持续发展观念指导下开展市场营销活动。创造良好的、协调发展的旅游市场营销环境是实现旅游业可持续发展的基础和保证。     

浅析体质投资对旅游院校的重要性

旅游业的日益兴旺大大提升了社会对高质量旅游人才的渴求，然而，目前中国大学生的体育教育不尽如人意，如何加强对学生健康第一教育，体质的投入，在一定程度上决定了培养高质量旅游人才的大问题。     

More thinking on research methods for the resource‐based perspective

We re‐examine the benefits of using a broader set of research methods to address key questions associated with the resource‐based view (RBV) of the firm. In responding to Levitas and Chi, we consider how research inside organizations can complement and augment research relying on secondary data. Copyright © 2002 John Wiley & Sons, Ltd.     

Innovative productivity and returns to scale in the pharmaceutical industry

This study shows that firms in the pharmaceutical industry experience decreasing returns to scale in R & D as the level of R & D expenditures rises. The paper presents the results of our study of the innovative output of 16 pharmaceutical firms over a 19 year period. Given the strong correlation between R & D budgets and firm size, our study suggests the wave of mergers in the industry may yield less innovative productivity than managers expect.     

Comparative Advantage in Demand: Experimental Evidence of Preferences for Genetically Modified Food in the United States and European Union

The United States (US) exports more than US$6 billion in agricultural commodities to the European Union(EU) each year, but one issue carries the potential to diminish this trade: use of biotechnology in food production. The EU has adopted more stringent policies towards biotechnology than the US. Understanding differences in European and American policies towards genetically modified (GM) foods requires a greater understanding of consumers’ attitudes and preferences. This paper reports results from the first large‐scale, cross‐Atlantic study to analyse consumer demand for genetically modified food in a non‐hypothetical market environment. We strongly reject the frequent if convenient assumption in trade theory that consumer preferences are identical across countries: the median level of compensation demanded by English and French consumers to consume a GM food is found to be more than twice that in any of the US locations. Results have important implications for trade theory, which typically focuses on differences in specialization, comparative advantage and factor endowments across countries, and for on‐going trade disputes at the World Trade Organization.     

综合配套改革各试验区研究热点述评

随着国家综合配套改革试验区的设立及其实践的不断深入，理论界就此开展了宏观和微观两个层面的研究。本文以现有的微观研究即分区研究为基础，分析各试验区理论研究的热点，阐述了分区研究的特点、所取得成果的意义及仍需深化的问题。     

发展县域经济的产业研究

从大力发展现代农业、加速发展县域工业、重点发展农产品物流产业三个方面提出了发展县域经济的具体对策。     

城市旅游标志物的确定及其结构化

针对旅游者对将要访问的城市比较陌生、选择旅游对象物时出现茫然的现象，为了更好地服务于旅游者，基于旅游行政管理的立场，提出了城市旅游标志物概念，认为其核心成员的确定需要基于遗产性、规模性、便捷性和公益性4个原则，并给出了核心成员、支持成员和外围成员的认知结构。     

河南省农业可持续发展战略研究

农业的可持续发展已经成为当今世界农业发展的一种新战略,无论是发达国家,还是发展中国家都在积极研究符合自己国情的农业可持续发展模式。文章从河南省农业可持续发展的紧迫性与必要性研究出发,探讨了河南省农业可持续发展的战略指导思想及其战略目标,并提出了河南省农业可持续发展的对策与措施,以期为区域农业可持续发展研究提供参考。