熟悉度对旅游目的地游客满意度评价的影响研究——基于到访西安的中西方游客比较

文章以西安为案例地,使用结构方程模型法分析了信息熟悉和经历熟悉对旅游目的地游客满意度评价维度,以及游客满意度评价维度对旅游目的地满意度的影响。研究表明,对中西方游客而言:信息熟悉对旅游目的地游客满意度评价维度具有显著的正向影响,而经历熟悉对旅游目的地游客满意度评价维度的影响则是负面的,同时发现信息熟悉的影响力远大于经历熟悉;社区环境、旅游服务质量等旅游目的地软环境是影响旅游目的地游客满意度的重要变量。基于上述发现,提出了促进旅游目的地发展的若干举措。     

民间组织介入日间照料站老年人服务的研究

社区老年日间照料是社区照顾的一种服务形式,是从机构式照顾转向社区照顾的重要中途站。通过运用问卷调查、访问调查法等方法,对沈阳市四个社区进行了实地调研,结果发现日间照站主要依赖于政府管理,经营主体单一,服务对象界定不清晰,经费来源单一,工作人员少且缺乏专业服务等问题。根据上海罗山市民会馆、沈阳市康利托老养护院等养老服务典型案例,论述了民间组织介入社区日间照料站提供服务的可行性,并从政府、高校、社工几个方面提出了介入的措施。     

基于结构方程模型的红色文化景观 感知研究

在文化强国背景下,红色文化景观的价值在长征国 家文化公园建设的过程中需进一步突显。从文化景观理论视 角,以陕西省3处全国红色旅游经典景区为研究对象,构建红 色文化景观游客感知结构方程模型。研究发现：感知价值对游 客满意度具有正相关性,并通过满意度间接影响忠诚度;感知 质量与整体形象是感知价值的重要因素,且相互影响;感知质 量包括景观、教育、服务3个维度,除旧址本体外,游客对景 观雕塑、景观装置、符号景观、文创产品与教育体验的感知较 高,是提升感知价值的重要因素;整体形象包含认知、情感2 个维度,通过感知价值间接影响忠诚度。基于以上研究结论, 尝试提出案例地提高游客感知的对策与建议。     

Situating the tourist gaze: from appropriation to negotiation

For decades, scholars have emphasized the power of the Western tourist gaze to construct Third World destinations as the ‘Exotic Other'. Scholars have also shown that ‘Third World’ tourism fuelled by media fantasies of the Other represents neo-colonization in the twenty-first century. However, considering all its intentions/claims of impartiality, tourism research has generally travelled in only one direction (from the West to the East). In this study, conducted in Goa and Puducherry, focusing on the social contexts in which people are viewed and photographed, we ask – what do the ‘Third World’ people think of Westerners gazing at them, and their surroundings? How do Western tourists react when photographed by domestic tourists? What are the power relations within which the photographer and the photographed are located? We recognize that no simplistic analyses are possible in the postcolonial context. Directing a critical lens at the tourist gaze, this essay moves from an understanding of the gaze as appropriating to that of the gaze as negotiated.     

Diverse socializing patterns in rural tourist experiences – a segmentation analysis

Tourism is a social phenomenon and host–guest interaction has been identified as particularly relevant in the rural tourism experience. This paper extends previous research on social interaction, rural tourism and experience marketing, by analysing, via visitor survey (N?=?819), the contacts that visitors of three Portuguese villages establish with (a) residents and (b) other visitors during their stay. A cluster analysis based on interaction patterns identifies three distinct visitor groups: those showing little interest in interaction with others, those mainly interacting with other visitors and those intensely interacting with residents. Significant differences between segments reveal distinctly lived rural tourism experiences and a positive impact of socializing on these experiences. Destination management and marketing implications as well as suggestions for future research are also presented.     

Tourist plantation owners and slavery: a complex relationship

This paper examines owners of plantation heritage tourism sites as memorial entrepreneurs who control and negotiate the inclusion and specific treatment of the history of African enslavement. Interviews with owners of four South Louisiana plantations are used to document and analyse their complex relationship with the topic of slavery. Interviewed owners reveal varying understandings of tourist demand for the inclusion of slavery on tours and differences in their own personal desire to advertise and fully narrate enslaved heritage. Indeed, owners continue to propagate common myths surrounding the nature of slavery. Conceptualizing owners as memorial entrepreneurs has implications for understanding the interpretation and delivery of heritage tourism not only as a product but also a set of social values about the past.     

Can we enhance low-carbon tour intentions through climate science or responsibility sharing information?

In line with social representations theory, our study presents two mediating models to examine the psychological mechanism underlying how tourists’ intentions toward low-carbon tours could be enhanced through a reduction in their ambivalence toward low-carbon tours. Recruiting 767 independent tourists, applying an ordinary-least-square simple regression, and following the mediating testing approach of Baron and Kenny (1986), we have found that using scientific climate information can efficiently strengthen tourists’ travel intentions toward engaging in low-carbon tours and can also reduce tourists’ ambivalence toward low-carbon tours. We found, however, that another tourist education approach, responsibility sharing, did not have a similar effect, owing possibly to the social-loafing effect.     

旅游者购物行为研究

旅游购物对一国旅游收入的增长具有重要的贡献,也是发展潜力最大的领域之一。本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点,最后分析了旅游购物新的发展趋势。     

论武夷山旅游企业拓展市场的发展战略

本文阐述了武夷山旅游企业发展面临的机遇和挑战,提出了加快武夷山旅游企业体制改革,组建武夷山旅游集团公司,武夷山旅游企业在经营方向上进行分工,是武夷山旅游企业拓展旅游市场,在国内外旅游市场竞争中立于不败地位的战略选择。     

Creative tourism and visitor motivation

Creative tourism has been explained as a new genre of tourism that offers the visitor an opportunity to develop their creative potential through an engaged experience in the destination visited. Despite a growing literature on the topic, little attention has been given to examining what motivates creative tourists to visit particular places and events. This paper aims to address this research gap by applying the push-pull framework to investigate the travel motivations of creative tourists. To do so, the responsive interviewing model was employed to survey 20 of such tourists who had visited creative spaces and spectacles in three of China's UNESCO-designated creative cities. Through a qualitative thematic analysis of the transcribed interviews, a new push-pull framework is introduced to conceptualise the travel motivations of creative tourists. Our paper concludes with practical considerations for destination managers seeking to design and market creative tourism experiences.