浅议中央银行沟通策略的选择

近十多年来,中央银行货币政策操作逐步从隐秘性转向开放和透明.中央银行与公众之间,不仅沟通内容日趋丰富,而且沟通渠道更加多样化.为了保持沟通的连贯性和一致性,提高沟通的有效性,中央银行必须实施明确的沟通策略.     

分布式通信流分析系统的实现

文章介绍了通信流分析以及匿名通信的研究现状,并分析了现在研究通信流分析所采用的几种流分析工具,指出他们对于匿名通信的通信流分析的不足之处,最后,提出了适应于匿名通信的分布式通信流分析系统的实现方法。     

A framework for the analysis of firm risk communication

In this paper, we propose a framework for the analysis of risk communication and an index to measure the quality of risk disclosure. Mainstream literature on voluntary disclosure has emphasized that quantity can be used as a sound proxy for quality. We contend that, in the analysis of the disclosure of risks made by public companies, attention has to be paid not only to how much is disclosed but also to what is disclosed and how.We apply the framework to a sample of nonfinancial companies listed in the ordinary market on the Italian Stock Exchange. To verify that the framework and synthetic index are not influenced by the two factors recognized in the literature as the most powerful drivers of disclosure behavior for listed companies, we use an OLS model. The regression shows that the index of disclosure quantity is not influenced either by size or industry. Thus, the synthetic measure can be used to rank the quality of the disclosure of risks.     

英语重复现象的语用功能

英语重复现象的功能并不局限于对某种信息的强调,还可在不同的交际环境下起不同的语用功能,具体表现为:表示同意、要求对方予以澄清、延缓作答时间、连接话题、表达激情等.     

Legalistic organizational responses to catastrophic illness: The effect of stigmatization on reactions to HIV/AIDS

The HIV/AIDS epidemic has focused increased attention on catastrophic illnesses in the workplace, and because of the stigmas associated with HIV/AIDS, it raises three primary concerns for organizations: (1) organizational avoidance of legal sanctions and litigation; (2) the maintenance of organizational legitimacy; and (3) organizational protection of employee rights. Although many organizations adopt legalistic responses to cope with these concerns, the analysis presented in this article suggests that while legalistic approaches function well to protect organizational interests in terms of both legal liability and legitimacy, the are only partially able to protect employee rights. Drawing upon the limited literature on HIV/AIDS in the workplace, this article presents an agenda for future research on organizational responses to HIV/AIDS.     

一种锂电池检测分选系统中的数据通信

基于目前锂电池人工检测分选的状况，开发出锂电池的自动检测分选系统及相应数据通信软件，实现了锂电池分选的可视化、自动化控制，提高了分选效率。该系统具有一定的工程实用价值。     

Branding strategies,marketing communication,and perceived brand meaning: The transfer of purposive,goal-oriented brand meaning to brand extensions

This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension. Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters. David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California. His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research.     

基于面向对象编程的串行通信技术的实现

主要介绍了如何利用Visual basic和Vc 在不同环境下实现对串口的控制，并分析了window环境下的常用串行通信编程方法。     

文体学理论在英语写作教学中的应用

依据文体学的理论，从英语语篇的词汇、句法、篇章三个层面进行分析论证，并结合教学实践阐述文体学理论对书面表达的指导作用和实际效用，以此提高学生的英语书面交际能力。     

集输企业信息化发展战略研究

企业信息化建设的重要性已逐渐被企业家所认识。根据油田集输企业的特点 ,论述了这类企业进行信息化建设的特殊意义 ,提出了信息化建设的发展战略及具体内容 ,为建设“数字集输”提供思路和方法。